BUS300 Term Paper: TESLA's Global Market Strategies Analysis

This term paper provides an analysis of TESLA's global business strategy, examining its strengths and weaknesses through a SWOT analysis. It delves into the challenges TESLA faces when entering the Asian market, particularly China, and suggests a joint venture as the best entry mode. The paper contrasts TESLA's strategies in Europe and China, highlighting the cultural and market differences that influence its approach. The conclusion emphasizes the importance of market understanding, strong financial resources, and product adaptation for success in the global market. The paper references key academic sources to support its arguments and findings, providing a comprehensive overview of TESLA's international business endeavors and strategies. The paper is a useful resource for students studying business, marketing, and international relations, and is available for download on Desklib, a platform dedicated to helping students with their academic needs.

Term Paper about
TESLA

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1) How to solve problem at global business.............................................................................3
3) best entry mode for the TESLA to enter in the China ..........................................................4
4) How TESLA strategies are differ from Europe and China....................................................4
5) Conclusion..............................................................................................................................4
REFERANCES................................................................................................................................6

INTRODUCTION
Globalization is about the interconnections of people and businesses across the world that
eventually leads to global cultural, political and economic integration. It is the ability to move
and communicate easily with others all over the world in order to conduct business
internationally.
MAIN BODY
1) How to solve problem at global business
To sole the problem at the global level It is important for the TESLA company to find
out their strength and their weakness. This will help them to understand how they are
performing and what are their weakness at the global level.
SWOT analysis of TESLA
Strength
 Financial resources of the company is strong so they are using money to develop new
technology in their car models.
 Over the last few years company has witnessed rapid growth. Much of this trajectory is
related to excited consumers who can’t wait to hear more about the future of electric
vehicles and possibility of self-driving cars (Beck., 2018).
Weakness
 New and high class technology make their cars supper expensive so it creates barriers
for the many people to buy the TESLA cars.
 Organization structure is only compatible with present business model thus limiting
expansion in adjacent product segments.
Opportunities
 expansion of their business in the china can create opportunity for the TESLA company
to achieve high growth, and they can take competitive advantages.\
 Company has designers are expert to develop new technology and their new concept car
which is Electrical car can be beneficial for the company ad provide growth to them.
Weakness
 Rising raw material can pose a threat to the Tesla Motors profitability.
 Competitors of the company are creating threat for the TESLA company.
2) Challenges that TESLA face entering the Asian market

It can be challenging for the TESLA company to enter in the Asian county because
company culture and people ion those countries are different and it will be important for the
companies marketing tea to understand the market and behavior of the people in this resigns.
Other problem TESLA company ca face in the Asian country is that people will accept them
or not because most of the people are living in middle class family and it is not possible for
them to buy cars which are supper expensive. They can effort the cars according to their
income and salaries.
3) best entry mode for the TESLA to enter in the China
Join venture can be best entry mode for the TESLA company because its a very high
chances for the TESLA to failed in their business in China because there are many other
brands who are having strong hold in this market. If they want to enter in this market this will
be the best mode for them because they will join their business with other company and if they
fail in their business then they can share their lose with the partner company which is more
better as compare to the individual lose.
4) How TESLA strategies are differ from Europe and China
Strategies to enter the Europe is different from the china entry system because In the
China culture and their people are different from the European countries. In Europe it less risky
for the TESLA company enter the market but in the china risk to enter the market is very high
and there are chances for the TESLA company to fail in their business. People in chine like
use use the things which are made in their own country so it is also very hard to achieve
success in this country and achieve their goals (Steger., 2017). This is the reason that TESLA
entry system in the china is different from the Europe resign.
5) Conclusion
It is important for the new business to make strategies to enter the new market. They
need to understand the market demand and what their product can offer to the people to satisfy
their needs and their demand. Financial resources of the company should be strong, so they can
run their operational activities strangle and if the company wants to enter in the new market then
they need to developed their product more better and technology less because at the global
market it is important for the companies to have good quality and services which can satisfy
the needs and demand of the people on the international level. This will help new business to
achieve success, and they can show their presence.

REFERANCES
Books and journal
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Steger, M. B., 2017. Globalization: A very short introduction(Vol. 86). Oxford University Press.