Eco-Friendly Products: Impact on Tesla's Business Performance

This research project investigates the impact of eco-friendly products on organizational performance, using Tesla as a case study. The report begins with an introduction outlining the research background, aims, and objectives, followed by a literature review that examines the importance of eco-friendly products in a globalized business environment, focusing on Tesla's specific context, benefits, and environmental influences. The methodology chapter details the research philosophy, approach, and methods, including sampling, data collection, and ethical considerations. Data presentation, analysis, and discussion are presented based on primary and secondary sources. The report concludes with a reflection on the research methodology and alternative approaches, offering recommendations for Tesla to maintain environmental and operational performance in a global business context. Appendices include research materials such as presentation slides, survey questionnaires, and ethics forms. The research aims to evaluate the impact of eco-friendly products on both business and environmental performance, providing evidence from Tesla in the UK.

Research Project

Table of Contents
TITLE ....................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
1.1 Research Background.......................................................................................................1
1.2 Research aims and objectives...........................................................................................1
CHAPTER 2: LITERATURE REVIEW ........................................................................................2
2.1 Importance of Eco-friendly products in the globalized business process........................3
2.2 Eco-friendly product in context of Tesla. ........................................................................3
2.3 Benefits that Tesla get from its Eco-friendly product. ....................................................4
2.4 Eco-friendly product influences over environmental performance of Tesla. ..................4
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
3.1 Research philosophy: .......................................................................................................6
3.2 Research approach: ..........................................................................................................6
3.3 Research Methodology ....................................................................................................6
3.3.1 Sampling method...........................................................................................................6
3.3.2 Data collection:..............................................................................................................6
3.3.3 Research instruments, strategies or techniques: ...........................................................7
3.2 Secondary Research:........................................................................................................8
3.2.2 Ethical issues: ..............................................................................................................9
3.3 Conclusion .......................................................................................................................9
CHAPTER 4: DATA PRESENTATION, ANALYSIS & DISCUSSION .....................................9
4.1 Discussion on the basis of primary source ....................................................................11
4.2 Discussion on the basis of secondary data ....................................................................19
CHAPTER 5: RESEARCH REFELECTION...............................................................................20
5.1 Critical reflection of research method ...........................................................................20
5.2 Critical analysis of Alternative research methods .........................................................21
CONCLUSION .............................................................................................................................21
Appendices ....................................................................................................................................23
1.1 Research presentation slides .........................................................................................23
........................................................................................................................................................27

........................................................................................................................................................28
1.2 Survey Questionnaire.....................................................................................................35
1.3 Research Proposal form .................................................................................................35
1.4 Research ethics Form ....................................................................................................46
REFERENCES .............................................................................................................................50

TITLE
Impact of Eco-friendly products on organizational performance in today’s globalized
business environment: Evidence from Tesla in the UK.
CHAPTER 1: INTRODUCTION
1.1 Research Background
Sustainable businesses are more capable to cut down on waste cost and energy, which
will in move have a positive or favourable impact on the business environment. Sustainable
business also help an organisation at global level to recruit knowledgeable candidates and
motivate their existing employees. As it will support an organisation in development of its
growth and success globally. Along with this, globalisation and its effect on the environment
maximised consumptions which leads to increase production of goods.
Eco-friendly products are products that do not harm and impact the environment whether in their
disposal, use or production. In addition, these products help environment by essentially
decreasing pollution they could produce. Eco-friendly products prevent contributions to water,
air and land pollution (Leonidou and et. al., 2015). For this research project, Tesla is chosen
organisation that produce Eco-friendly products to the customers. It is an American energy and
automotive company that specialise in manufacturing of electric car through its SolarCity
subsidiary, solar panel manufacturing. It was founded in 2003 by Martin Eberhard, Elon
Tarpenning, J.B. Straubel, Elon Musk and headquartered in Palo, Alto, California, U.S. and
worldwide. Main purpose of conducting this report is to find out main impact of Eco-friendly
products on business and organisational performance. This report is based on different questions
which includes formulation of research aim and objectives, literature review, research methods
and research outcomes by using questionnaire.
1.2 Research aims and objectives
Eco-friendly products are those products that do not harm society, environment,
organisation, whether in their production use and disposal. Tesla is much more than an Eco-
friendly Car or products. If gas is the number one fuel for cars in all around the world, cars of
Tesla are using electricity as their fuel (Katsikeas, Leonidou and Zeriti, 2016). It makes a large
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effect on the environment pollution as electrical energy lives no trace whatever in the air and the
noise is minimal. Therefore, Eco-friendly car are beneficial for organisational and environmental
performance by reducing exhaust emissions, Cheaper to maintain and No direct pollution. Along
with this, Eco-friendly cars provide different benefits in increment of business performance such
as Accomplishment of CSR activities, High customer attention and Less possibilities of legal
consequences. In context of environment, No direct pollution, Cheaper to maintain and Reduced
exhaust emissions are consider major benefits which helps in improvement of environmental
performance.
Research aim
The aim of this research is to evaluate the impact of Eco-friendly products on business and
environment performance. It aims to provide evidence from Tesla UK.
Research objectives
 To understand the importance of Eco-friendly products in the globalized nature of
business
 To evaluate the impact of Eco-friendly products on Tesla’s operational performance
 To evaluate the impact of Eco-friendly products on Tesla’s environmental performance To provide recommendation for Tesla on how to operate in global business environment
while maintaining environmental and operational performance
Research questions
 What are the Importance of Eco-friendly products in the globalized business process?
 What does Eco-friendly product means in the context of Tesla?
 What are the benefits that Tesla get from its Eco-friendly product?
 How does Eco-friendly product influence over environmental performance of Tesla?
CHAPTER 2: LITERATURE REVIEW
Literature review also known as a type of review article. This is a type of scholarly paper,
which includes the actual understanding about substantive findings as well as methodological
and theoretical contribution to a specific research topic. Review of literature are secondary
sources and do not report first hand or new experimental work. This section of research project
support researcher to analysis information or data in detailed and in-depth way. Under this part
of research, researcher will be addressed each objectives of study in systematic manner.
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2.1 Importance of Eco-friendly products in the globalized business process
Eco-friendly products are products that do not harm or damage the business environment
whether in the production, disposal or use. There are different advantages of eco-friendly
products within globalised business process. These advantages includes, saves energy, low
maintenance, costs less, improves environment, saves water, improves health, improves mental
health, saves materials, saves environment etc. These are major importance which will help an
organisation in development of its growth and success at global level.
No direct pollution: Eco-friendly products help an organisation in reduction of reliance
on fossil fuels that harm on environment such as oil, petroleum and natural gas. Since electric
cars follow battery power to drive the motor as well as do not burn petrol, they create zero direct
carbon emissions.
Cleaner even on fossil fuels: Electric cars as a type of eco-friendly product that is
produce much less pollution and not harm on environment than a car’s internal combustion
engine. Even following electricity from coal, an electric car is around 4 percent more efficient
than a petrol-powered car (The Benefits of Environmentally Friendly Transport, 2019).
Safety: One of the main advantages of eco-friendly cars of Tesla is their lower centre of
gravity, that makes them little likely to roll over. The body construction and durability of Tesla
also make them more safer in a collision.
2.2 Eco-friendly product in context of Tesla.
There are different number of eco-friendly products such as clothing, Reusable coffee
cups, recycled toilet paper, reusable bags, cling products, recycled toys, accessories. Electric car
etc. These products have direct or positive impact over environmental performance.
As per the view presented by Horng and et. al., 2017, Tesla is automotive organisation
which has their operations in all over the world. This organisation is most innovative
organisation in this industry which always focus over providence of products which are eco-
friendly in nature. The management of this organisation always tried to use the new and
innovative technologies in their offerings which allows them to be unique in nature and provide
competitive offering in market. In this regard, number of initiative are taken from this
organisation side which includes the acceleration of transport with the help of electric cars. There
are number of electric cars of Tesla in different models are present in market which allows them
to hold the market effectively in comparison to their competitors.
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On the other hand Khan and Qianli, 2017, the contribution of their electric cars towards
environment understand in the way that electricity is used as fuel which is renewable in nature.
Also, the contribution of the same in pollution whether it would be air or noise is least in nature.
Electricity not only used as fuel by Tesla but also uses in the internal car functions because this
removes the use of fluids and oil. The contribution of the same in pollution reduction is high and
help to save the environment. Also other large number of products which are have by Tesla in
market along with eco-friendly in nature includes solar panels, solar roof tiles and battery
storage. All these have huge contribution in reduction of the amount of pollution along with
development of environment friendly culture in industry.
2.3 Benefits that Tesla get from its Eco-friendly product.
There are different benefits get by an organisation if they sell, manufacture and produce
eco-friendly products in marketplace. These benefits includes lower costs, healthier lives, a
sustainable world, better quality of life, development in new area etc. These are consider main
benefits or advantages that are get by an organisation by producing eco-friendly products.
As per the view presented by Przychodzen and Przychodzen, 2015, there are different
benefits and advantages get by Tesla from its eco-friendly product or electric car. This product
helps company in accomplishment of its corporate activities along with attainment of three
different benefits mentioned below:
Accomplishment of CSR activities: According to the CSR activities organisation has to
contribute towards society in positive manner. Formulation of eco-friendly cars from Tesla help
in protection of environment which have direct positive impact over their health.
Less possibilities of legal consequences: In today's environment government is most
strict in respect to fulfilment of environmental regulations. Formulation of electric cars along
with the uses of eco-friendly products help to save the environment and work in accordance
government regulation. This will results into less legal consequences.
High customer attention: Customers are more concern about environment along with
uses of vehicles which are innovative in concept (Wilburn Green, Toms and Clark, 2015). Tesla
cars fulfils their both concern that helps in higher customer attention towards their offerings.
2.4 Eco-friendly product influences over environmental performance of Tesla.
Eco-friendly are introduces to the all natural products that ensure safety from all
dangerous or harmful things. Using eco-friendly products enhance life quality in terms of age,
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mortality, illness and diseases. Eco-friendly products have positive impact on environmental
performance by preventing their contributions to air, water and land pollution.
According to the Charls Edgar Choleman, 2017, Tesla Motors have established or implanted its
campaign in order to boost a greener personal transport system via its electric vehicles. Company
is much more aware of the information that they are releasing carbon emission indirectly via
power plants, including that electricity is one of the main power source of vehicles. Moreover,
company teaming up with SolarCity in order to give an effective option to electric car owner to
modify their cars using solar panels within their respective homes. Along with this, there are
certain impact of eco-friendly product on environmental performance of Tesla. These are
determine as below:
Reduced exhaust emissions: Eco-friendly cars with electrical engines and electrical
batteries or hybrid vehicles have verified to make a dramatically reduced amount of dangerous
exhaust emissions when driving at total speeds in entire kind of weather conditions (Eneizan,
Abd-Wahab and Obaid, 2016). As this directly support to keep nature cleaner as well as more
healthy or substantially diminishes the sum of pollutants let out when driving these superb
vehicles.
No direct pollution of air: It is another main impact of eco-friendly product or electric
cars that produced by Tesla. This has direct impact over environmental performance of Tesla.
There is no population which is beneficial for environment. Use of electric energy is renewable
in nature which helps to save the fuel and environment as both are depleting in nature (Chen,
Tang and Feldmann, 2015).
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CHAPTER 3: RESEARCH METHODOLOGY
It is a part of research methodology which helps researcher while collection of accurate
information about the current investigation. It is an effective section of research where a detail
information about the number of techniques and methods will be going to opt for performing
research activities (Kumar, 2019). There are some appropriate research methods which will be
explained as below:
3.1 Research philosophy:
There are basically two type of philosophy in research that are going to be used by
researcher such as positivism and interpretivisim. Among them interpretivisim research
philosophy will be followed as it assist in evaluating the opinion of human being effectively and
create better understanding about it. However, positivism research philosophy is not useful for
performing activity of current research because it need maximum time of researcher.
3.2 Research approach:
In a researcher mainly two type of research approach are being included such as
deductive and inductive. Within an investigation inductive approach of research will be applied
as it support in conducting proper evaluation over the wide concept. This approach of research
will also assist in achieving valid results (Mackenzie, Tan, Hoverman and Baldwin, 2012). On
the other hand, deductive approach is not used for doing this study because it not provide valid
research outcomes.
3.3 Research Methodology
3.3.1 Sampling method
In order to do primary research sampling will going to be performed with the use of
probabilistic method. By applying this sampling 50 employees of Tesla will be selected on
random basis. As this sampling not require more sources as well as time of researcher. On the
other side, non-probability is another type of sampling which is not used for this project because
it need more time of investigator.
3.3.2 Data collection:
In order to conduct this study both primary and secondary method of data collection will
be going to opt by researcher (Mackey and Gass, 2015). For gathering primary information,
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questionnaire will be going to used as it assist researcher by providing reliable information
regarding the impact of Eco-friendly product on organisational and business performance.
3.3.3 Research instruments, strategies or techniques:
There are different number of strategies and instruments used to collected information or
data such as survey, interview, questionnaire, focus group etc. In order to doing this research
questionnaire will be going to applied as it support in collecting the larger information from the
group of people at a time (McCusker and Gunaydin, 2015). Questionnaire will be shown as
below:
Questionnaire
Q1) In which manner Eco-friendly product influence over business performance and success of
Tesla?
a) Positive
b) Negative
c) Neutral
Q2) What are the benefits of Eco-friendly product on business performance?
a) Accomplishment of CSR activities
b) Less possibilities of legal consequences
c) High customer attention
Q3) How Eco-friendly product influences over environmental performance of Tesla?
a) Reduced exhaust emissions
b) No direct pollution
c) Cheaper to maintain
Q4) Does Eco-friendly product helps Tesla in accomplishment of competitive advantages?
a) Yes
b) No
Q5) Is a Tesla better for the environment?
a) Yes
b) No
Q6) According to you, who are the main competitors of Tesla that have negative impact on its
business performance?
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a) Toyota
b) Honda Motor Company
c) BMW
d) Jaguar / Land Rover
Q7) According to you, does electric car of Tesla be able to compete with the offering of Toyota
in marketplace?
a) Yes
b) No
Q8) Does market of electric car support Tesla in fulfilment of Corporate social responsibility
practices?
a) Yes
b) No
Q9) Is Tesla product support in increasing customer base?
a) Yes
b) No
Q10) Provide any suggestions to Tesla about further improvement of its brand image in
marketplace.
3.2 Secondary Research:
It is another type of research that involves the synthesis, collation and summary of
existing investigation. There are different methods of collecting secondary information about the
current study including magazines, newspapers, academic journals, books and so on. These are
useful resources that will be opted by researcher to gather secondary data (Miller and et. al.,
2012).
In order to conduct secondary and primary there are certain methods that will be going to
opted by researcher. Some important methods will be explained as below:
Costs: It is necessary and main factor which will be used by researcher for conducting
primary and also secondary research in systematic manner. In order to perform each activities of
primary and secondary research appropriate amount of capital will be required. With the help of
sufficient fund, researcher able to get better outputs easily.
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Access: It can be explained as the useful academic and ethical practices that opt to gain
entry to a given place or community for the intent of conducting primary and secondary research
(Quinlan and et. al., 2019). One of the main consideration in acquiring access to investigation
participants within qualitative study is to do no harm.
3.2.2 Ethical issues:
There are major ethical issues or problems in conducting primary and secondary
investigation. It includes informed consent, objectivity, confidentiality, legality, respect for
intellectual property, responsible publication, openness, carefulness etc. These are major issues if
researcher not follow each activity of research in ethical manner. In order to deal with these
issues, there will be need for researcher to follow research activities ethically and systematically.
3.3 Conclusion
From the above mentioned information, it has been concluded that research methodology
is important part of research project. Different methods have been used by researcher for
collecting information regarding the impact of eco-friendly product over business performance.
Questionnaire have been used by researcher for analysis appropriate and proper opinion of
respondents abut the topic.
CHAPTER 4: DATA PRESENTATION, ANALYSIS & DISCUSSION
Content analysis is an effective type of analytical tool which will be going to used by
researcher for analysing appropriate amount of data about the current study (Riedl, Davis, and
Hevner, 2014). In this technique, various patterns or themes will be developed for analysing
information in short and concise way. In order to analysis research findings and data, frequency
table will be developed which are shown as under:
Frequency Table
Q1) In which manner Eco-friendly product influence over business
performance and success of Tesla?
Frequency
a) Positive 40
b) Negative 3
c) Neutral 7
Q2) What are the benefits of Eco-friendly product on business Frequency
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