This report provides a comprehensive analysis of Tesla's business strategy, commencing with an introduction to business strategy and its application to Tesla, an American electric vehicle manufacturer. The report utilizes the PESTLE framework to assess the impact of macro-environmental factors, including political, economic, social, technological, legal, and environmental forces, on Tesla's operations. It then delves into an internal analysis of Tesla's capabilities using SWOT and VRIO models to identify strengths, weaknesses, opportunities, and threats, as well as valuable, rare, inimitable, and organized resources. Furthermore, the report applies Porter's five forces model to evaluate the competitive landscape, including competitive rivalry, the threat of new entrants, the threat of substitutes, and the bargaining power of customers and suppliers. Finally, the Ansoff model is employed to interpret and determine strategic planning for Tesla, culminating in the development of a strategic plan.