This report provides a comprehensive analysis of Tesla's business strategy. It begins with an introduction to business strategy and its application to Tesla, a leading electric vehicle and energy company. The report then delves into the macro-environment using PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors impacting Tesla's performance. Next, it assesses Tesla's internal environment and capabilities through a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. The report further applies Porter's Five Forces model to evaluate the competitive forces within the market sector. Following this, it explores strategic directions and provides recommendations, culminating in a strategic management plan with objectives, strategies, and tactics. The report concludes with a summary of findings and references.