E-Marketing Analysis: Tesla's Social Media and Client Targeting

This report analyzes Tesla's e-marketing strategies, specifically focusing on the effective use of social networks to boost marketing potential and target relevant clients. The introduction defines e-marketing and its application to Tesla's operations in the UK. The first task examines the benefits of social media, including increased brand awareness, inbound traffic, improved search engine ranking, higher conversion rates, customer engagement, reduced marketing efforts, increased exposure, and the development of loyal customers. The report also provides a critical evaluation of specific target clients, highlighting the importance of understanding customer financial status and preferences. The relevance of internet marketing in the modern context, including its cost-effectiveness and reach, is also discussed. The conclusion emphasizes the greater scope of e-marketing compared to traditional methods, citing its cost-effectiveness and accessibility. The report includes references to academic sources on e-marketing.

E-MARKETING

Table of Content
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
How Social Networks can be effectively used to boost company’s marketing potential by
effectively targeting relevant clients............................................................................................1
Critical evaluation of specific target clients and relevance of internet in modern marketing
concept.........................................................................................................................................2
CONCLUSION................................................................................................................................3

INTRODUCTION
When marketing activities takes place by taking help of internet and electronic gadgets than
it is called as electronic marketing or E-marketing. Tesla is a major car company that is operating
its business operations in United Kingdom. This assignment is based upon Tesla’s online
strategies to showcase understanding of use of social networking promotion as well as relevance
of marketing.
TASK 1
How Social Networks can be effectively used to boost company’s marketing potential by
effectively targeting relevant clients
There are some points that illustrates usefulness of social media in context of digital
marketing functions. These elements are stated as beneath:
Increased Brand Awareness:- Social media is considered as most cost efficient marketing tool.
By executing a prominent social media strategy Tesla company can increase their brand
awareness because more than one trillion people all over the world are using social networking
sites and if company places its advertisement on social media then it would be able in fascinating
more number of person as buyers of Tesla corporation’s cars.
More Inbound Traffic:- When company promotes their brand on social networking sites
then it will be able in becoming eye candy in marketplace but to avail this effectiveness Tesla
must formulate appropriate strategies for using this tool as their marketing method because
without strategy it will create inbound traffic.
Improved Search Engine Ranking:- To improvisation of search engine ranking company
can use search engine optimisation tool because posting on social media might get site traffic. To
get continue positive results then company need to revolutionise their site traffic so that more
number of people could search and surf the Tesla’s site.
Higher Conversion Rates:- By taking help of social media sites company can grab more
market opportunities as use of social media increases global presence of company and
association can avail those markets which are showing higher interest in Tesla’s cars.
Engagement:- Social media uses lesser time to get use and this is a time effective tool
and marketing department can use this simultaneously even when, managers are doing other
work as it consumes lesser time duration in being use.
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Reduce Marketing Efforts:- When Tesla uses this then they can use this without putting
extra financial resources and can get higher attention of larger pool of internet users who have
potential to purchase these cars that are producing by Tesla.
Increment in Exposure:- Today’s world is technological world and most of the people
are techno-friendly. Social media websites are kid of platform that provides facilities of get in
touch with those persons who are living far away and by taking aid of this tool company can get
more exposure not only in domestic country but in international nations also.
Development of Loyal Customers:- This tools is helpful in increasing loyal customers can
by accepting social media as prominent marketing tool association can increase their customer
level and simultaneously other marketing tools like advertisement on TV, website can be used by
association. This type of marketing tool is quite easy in use and anyone can use them with
minimal efforts.
Critical evaluation of specific target clients and relevance of internet in modern marketing
concept
Critical Evaluation:- It is quite often that main users of latest developed cars are
youngsters and to get in touch with young people, company can take use of social media sites
along with other internet websites as this type of action is useful in exploring wider range of
market. Sometimes, time has wasted in attracted those customers whom are not having adequate
potentiality to buy Tesla company cars in United Kingdom because company does not know
anything about customers like their financial status, interest matter, preferences etc. and then
fascinating of these future clients consumes many times because it is not essential that all the
customer marketing should go in right way as seldom it can be converted into failures. This
situation is more understood by one example. For instance, a person is investigating about a
model of car and marketing salesman is attending that person is very seriously but after salesman
get to know that, this person is not having prominent financial status to but Tesla companies cars.
This situation states that time and money has been wasted on a person who could nit be a buyer
and if he/she could become a purchaser then loyal client could not be. Yes, criticism is present
but it does not mean that relevance of internet marketing is less. According to a report it is clear
that ration of becoming clients and not becoming consumers are showing huge difference
because customers who are using more internet, they are able in understanding brand value of
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corporation and this type of behaviour brings more customers towards company. Below are some
relevance of internet marketing:
Cost:- This is a most cost and time efficient tool because anybody can do this with lesser or
without training program and this type of function is able in getting attention of numerous
people.
Convenience Reach:- By taking help of this tool, Tesla company can get in touch with
many individuals and then out of them more and more internet users could convert them into
potential buyers of corporation.
Social:- Internet marketing makes able a corporation in getting advantages of increasing
emergence of social media because to make more money company, social media sites are
allowing corporation to post their ads on website and can get attention of numerous people.
Above is the relevance of internet marketing along with some criticism. Fruitfulness of
internet marketing is more than criticism and in future, scope of internet marketing is increasing
very rapidly because number of users are also enhancing on daily basis.
CONCLUSION
This report is summed up as E-marketing is having greater scope than any other mode of
marketing because this is a very cost effective method which could be use by anyone and which
can use this tool then those people also become able in using internet marketing by taking
assistance of some small training and development event.
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REFERENCES
Books & Journal
Strauss, J., 2016. E-marketing. Routledge.
El-Gohary, H., 2012. Factors affecting E-Marketing adoption and implementation in tourism
firms: An empirical investigation of Egyptian small tourism organisations. Tourism
management. 33(5). pp.1256-1269.
Rahimnia, F. and Hassanzadeh, J. F., 2013. The impact of website content dimension and e-trust
on e-marketing effectiveness: The case of Iranian commercial saffron
corporations. Information & Management. 50(5). pp.240-247.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal, 33(1), pp.31-50.
Tsekouropoulos, G. and et. al., 2012. Optimising e-marketing criteria for customer
communication in food and drink sector in Greece. International Journal of Business
Information Systems. 9(1). pp.1-25.
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