Tesla's Marketing Strategy: Internal and External Environment Report

This report provides an in-depth analysis of Tesla's marketing strategy, focusing on the UK market. It begins with an executive summary and an introduction to marketing strategies, emphasizing the importance of competitive advantages. The main body includes a situational analysis using PESTLE (Political, Economic, Social, Technological, Legal, Environmental) factors to evaluate the external environment and a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the internal environment, highlighting the impact of the Brexit market. The report discusses Tesla's competitive advantages, such as battery supply chains, Supercharger networks, software updates, and artificial intelligence. It also evaluates Tesla's current marketing strategies, including promotional strategies and collaborations, and concludes by summarizing key findings. The report includes references to relevant books and journals.

Individual Report

Executive Summary:
In this following report it cover the external and internal business environment for
evaluating challenges and opportunities in terms of using tools and techniques of marketing
related. It evaluate about the facts and finding about market regulation in effective outcomes in
positive manner.

Table of Contents
INTRODUCTION...........................................................................................................................1

INTRODUCTION
The Marketing strategy is depicts about the overall presentation of business related plan
as they reaching perspective where consumer and better enhance of turning better customised
customer of the product and services (Adel, Mahrous and Hammad., 2020). The main motive of
creating marketing strategy is to mapping competitive advantages. The conduction of plans
contains new vision, mission and objective in which company regulate their working aspect in
effective manner.
As in this report the organisation is taken Tesla incorporated which is American based
electronic vehicle and clean energy that is situated in Plato Alto, California. In report the topic
is covering about Pestle and swot for company and country purpose and better analysis of
discussion competitive advantages.
MAIN BODY
Task 1.
1.Situational Analysis:
Pestle Analysis: According to this framework is describes about to scanning the overall
social, political, economic, technological, environmental and legal which is helps to evaluate
the external environment positive and negative outcomes, As Tesla Company is seeking for
establish their electronic car concept in United Kingdom as well as they have aim to gain
more competitive advantages.
Political: This is a factor in which all norms, rules and guidance is construct that governed
by corporate governance where it initiate to guide for presuming better business
opportunities to gain through Foreign trade policies, corporate taxation and others
(Blakeman., 2018). As Tesla can attain many benefit from United kingdom political related
somehow UK political factor is quite stable. But there is implication of Brexit market as it
not allows trade in European business trade in region of UK.
Economic: It is emphasis about the background of economic performance in terms of supply
and demand, GDP growth rate and employment rate, as other factors are also considered
where they get to attain benefits (Chen and Yang., 2019). There is uncertainty of recession
and inflation through which Tesla company can get effect in term of reduces in growth as

well as revenue and the Brexit market can impact to not increase the product and service
expansion in European trade union.
Social: This factor emphasis about the targeting people through demographic and
geographic where physicological, behaviour, attribute and motivators that in built Tesla
Company to easily approach people through demographic factor. They can divide their
product distribution in terms of age, gender, different taste and preferences along with
experiences which helps to obtain better in social welfare terms. As in United Kingdom is
having better expansion of population where various types of traits and preferences of
people can be approach by company.
Technology: In this factor it insists to guide better understanding of Research and
Development for better making of scrutinize better technology factor in terms of new
resources are available in advanced terms (Fuciu and Dumitrescu., 2018). As Tesla is
making an initiative to enhance by providing better flexibility in workplace. in United
Kingdom there is vast scope of Artificial intelligence technology resource helps to increase
the mobility.
Environmental Factor: This aspect of external environment can comprise to contribute as
financial development towards society enhancement. For Tesla company it explains about
the determinant of ethical usage of environment resources and ensures that no chemicals can
use for implement better wrong message or negative implication arise in environmental.
Legal: As per this factor concerned, it provides a better understand about utilising the legal
perspective in company where it reduces wrong practise in business world (Gallardo and et.
al., 2018). In consideration of Tesla company they have to follows under guidance of UK
legislative procedure in better format as well as by implement minimum wages, gratuity and
other employment laws consideration for further compliances benefits.
2. Evaluate internal environment by highlight Brexit market in Swot analysis.
Swot Analysing: This is an analysation of measuring strength,; weakness, opportunities and
threats by using better techniques for better assessing internal capabilities about company
perspective. In following there is examine of Tesla company swot analysation which entitled
to measure competitive advantages.
Strength Weakness
 Tesla is having great brand equity  They are enhanced to operating Tesla

which is essential for business in
automobile industry where they
obtain huge complexation of
business advantages.
 Better customer experience and
satisfaction matter which comes
under better product deliverables.
 Brand of Tesla is tend to focuses om
technological innovation.
 The foundation of product quality
has arrived for better renamed in
determines of better focus on Tesla
(Lopez., 2020). The company is well
known for premium cars by
launching of model like Model S,
Model X and Model 3.
 The continues of brand as continued
to develops more attractive electronic
cars which increase the further
demands and brings the innovation in
future positive outcomes.
 Tesla is acquire effective marketing
promotion team who 24 hours active
to advertise and engage customer to
experience their product and
services.
are increasing every financial year.
Apart from quality of initiate raw
material where several areas are
substitute their cost of revenues.
 In year 2018, tesla has increased their
investment factor in research and
development department where it
involves high cots of advanced
technology.
 There is direct cost involvement in
raw material where direct parts,
material, labour cost and
manufacturing overhead is
commence for better development
(Jaworski , 2018).
 Their total operating cost increase
always then investment costs. In
billions.
 As they have limited presence in
some countries as well as their
technology faces more implication in
term of high quality where they could
not bear the costs.
Opportunities Threats
 They have better technology where
easily attain the effective source of
advanced resources that helps to
serve in different challenges.
 There is high competitors pressure
where automobile industry intense is
heaving many other brand like
automotive brand like Mercedes

 Overall Asian market is captured by
automobile market where they can
attain better technology advancement
to adopt proficient brand revenues in
2018.
 Huge scope of electronic cars in
future expansion as Tesla has taken
first initiative to build up all new
innovative cars to distribute all over
economic world (Özsaçmacı and
Dursun, 2020).
Benz, Audi etc.
 Compliance oriented threats can slow
down the business expansion which
enables also soe restriction that can
shut down the product and service
stability from market.
 Some of the countries is having
implication of Brexit market whuch
not allows the company to trade in
European union.
3.Dicsuss the competitive advantages of Tesla.
The competitive advantages is the attribute that tend to practise for allowing better
organisation out perform towards from competitors. Through better competitive advantages
which involves natural type of resources low cost of power grade that tend to enables power
source of invites high skilled labour and better geographic location or high entity barriers.
Tesla is having better competitive advantages as they are one of most influence automotive
company around the globe.
In following there is top five competitors which is enhance to supply better product and
service in international market:
 Tesla having Battery supply chain: The company mainly it currently produce where
overall electronic vehicles which is having capacity that requires significant battery.
Tesla broke ground level on first battery that helps to produce high quality battery by
provide more production quantity in one online time.
 Tesla’s Supercharger Network: Tesla is having prosperity superfast charging station tat
efficient create recharging opportunity where high quality of electric vehicles drivers
which enables to charge a car and it runs approximately 72 kilo watt. One of the newst
battery they have invented which has capacity to charge 250 watts that around he world
distribute.

 Software Updates: By having to comprise update and enhance new specification can
operates by individual person through their mobile phones and other electronic devices.
Cars are controlled though remote where Tesla inbuilt Artificial Intelligence that enhance
to evolve frequently economic world.
Tesla Artificial intelligence: Tesla autonomous driving capacity to better offered in highest
level to provide better driving package for getting quarter automous features (Toscani and
Prendergast., 2019). By introducing artificial intelligence features in Tesla motors would capable
to increase the formulation in better way. This can initiates to comprise better specification that
customer can easily get to attract and buy in efficient manner.
4. Evaluation of current marketing strategy.
As Tesla is up brings their new innovation in cars by inbuilt better specification such as
artificial intelligence and other advanced technologies which enables the increase the
mobility of company in efficient way.
Some of strategy Tesla company implement for better increase in business expansion:
 Promotional strategy: Tesla need to customised their promotional activity as now
digitalisation plays an important role where digital marketing and e-commerce
business plays an important role in terms of advertise the product and service.
Marketing team of Tesla can approach digital marketing segmentation that helps to
increase better enhancement tat makes Tesla brand awareness increase in better way.
 Better collaboration: Many companies commence to collaborate with other
business venture which enhance to increase better market share and profitability
scope. The sharing of profit and loss in equal manner as well as easy to gain the
competitive advantages in the situation of high competition appears (Vassallo and
et. al, 2018). This similar practise can follows Tesla as they are high potential
company in automotive industry, there is chance to tie up with other technology
based company which increase their market. Eventually, Tesla has making business
term with innovative space company NASA for better technology advanced to
invented which ensure the economic boost up in better hierarchy level.

CONCLUSION
In this above report of strategy of marketing is come up with conclude by describing
Pestle and Swot through examine external and internal environment as well as to evaluate
the Brexit market for interpreting trading purpose of European countries where company are
not allowing to commence business.
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REFERENCES
Books and Journals.
Adel, H.M., Mahrous, A.A. and Hammad, R., 2020. Entrepreneurial marketing strategy,
institutional environment, and business performance of SMEs in Egypt. Journal of
Entrepreneurship in Emerging Economies.
Blakeman, R., 2018. Integrated marketing communication: creative strategy from idea to
implementation. Rowman & Littlefield.
Chen, H.C. and Yang, C.H., 2019. Applying a multiple criteria decision-making approach to
establishing green marketing audit criteria. Journal of Cleaner Productio. 210. pp.256-
265.
Fuciu, M. and Dumitrescu, L., 2018, June. From Marketing 1.0 To Marketing 4.0–The Evolution
of the Marketing Concept in the Context of the 21ST Century. In International
conference knowledge-based organization (Vol. 24, No. 2, pp. 43-48). Sciendo.
Gallardo and et. al., 2018, June. Augmented Reality as a New Marketing Strategy.
In International Conference on Augmented Reality, Virtual Reality and Computer
Graphics (pp. 351-362). Springer, Cham.
Jaworski, B.J., 2018. Commentary: advancing marketing strategy in the marketing discipline and
beyond. Journal of Marketing Management. 34(1-2). pp.63-70.
Lopez, S., 2020. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing.
Vernon Press.
Özsaçmacı, B. and Dursun, T., 2020. A Relationship Marketing Strategy in Brand
Communication: Influencer Marketing Strategy. In Impacts of Online Advertising on
Business Performance (pp. 52-80). IGI Global.
Toscani, G. and Prendergast, G., 2019. Arts sponsorship versus sports sponsorship: which is
better for marketing strategy?. Journal of Nonprofit & Public Sector Marketing. 31(4).
pp.428-450.
Vassallo and et. al, 2018. Junk food marketing on Instagram: content analysis. JMIR public
health and surveillance. 4(2). p.e54.
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