Tesla Motors: Analyzing Internal and External Environments for Success

This report provides a comprehensive analysis of Tesla Motors, examining its internal and external environments using SWOT and PESTEL models. It discusses Tesla's strengths, such as its first-mover advantage and valuable brand, while acknowledging weaknesses like its small size and debt. The report explores opportunities presented by rising oil prices and environmental concerns, as well as threats from competitors and alternative energy sources. A market positioning strategy is proposed, targeting educated, environmentally conscious professionals who appreciate new technology. The analysis emphasizes Tesla's core competency in innovation and its ability to leverage this for competitive advantage. The report recommends strategies such as value-based pricing and a focus on continuous innovation to maintain its market position and capitalize on the growing demand for electric vehicles. It also addresses the importance of government incentives and customer education regarding the technology.