Tesla Marketing Mix: Distribution and Sales Analysis

This report examines Tesla's marketing mix, with a specific focus on the 'place' element, which encompasses distribution and sales strategies. Tesla utilizes a combination of owned stores and galleries, online platforms, and service centers to sell its products and services. The company controls its sales and distribution channels, including its official websites and service centers. The report highlights the importance of strategic location selection for Tesla's stores and charging stations, and how the company can expand its reach by increasing the number of physical locations and improving its online presence. The report also discusses the importance of providing customer service and the charging stations for its electric vehicles. The report also highlights the importance of the company's control over the management of sales and distribution of the product. The report suggests that the company can add more places and venues to expand its distribution and improve its sales.

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This signifies where a company to distribute its
products and allow access to product and services.
This can be refers to any place from warehouse to
street high stores, cloud based platforms and e-
commerce shops.
Tesla launched and expand its products but its
place element remains the same for the all the
In the coming years to support the high demand and to
meet the delivery timelines, Tesla need to increase it
places for distribution.
The company has it owned stores and galleries,
official websites, own service centres, charging
station which are used to sell its products and
services. Customers are able to check Tesla auto-
mobile, energy stores, solar panels and all the related
products at the company owned stores and galleries
that are located in the malls and other areas.
Furthermore, as Tesla has its official websites which
can customer use to complete the sales transaction.
For the services Tesla is having its own services
centres where customers can access for the repair
and maintenance and firm render the service as per
the sales contracts along with this, to render the
service company offers the charging station for the it
electric vehicles. This element of marketing reflects
that company selection for the location is limited but
strategic that signifies the company control over the
management of sales and distribution of the product.
The can add more places and venues in its place for
the distribution through acquisition or new ventures.
Marketing Mix
INTRODUCTION Place