Innovation and Future Trends in the Automobile Industry

Desklib provides solved assignments and past papers to help students succeed.

Contents
Executive summary:........................................................................................................................3
Introduction, Purpose of the Report and Structure-.........................................................................4
The future industry 2020 and beyond..............................................................................................5
Priorities setting for the future.....................................................................................................5
The need for speed.......................................................................................................................6
Investing for future.......................................................................................................................8
Future Innovation Capabilities for the TASLA:..............................................................................9
Future product:...........................................................................................................................10
Conclusion:....................................................................................................................................11
References......................................................................................................................................12

Executive summary:
The report uses various business data, information, sources and appropriate methodologies to
identify innovation and drivers in a business environment. The report includes the requirement of
an organization for innovation and builds innovation capabilities for the organization in future. It
helps an organization and its leaders to achieve its objectives. The report discusses the
importance of transfer of knowledge, knowledge of an organization and co-operation that help to
analyse and assess the capabilities of innovation. It changes the negative opinion of people about
the low manufacturing and other manufacturing issues. It includes various strategies, planning
and tactics that enhance the performance and profitability of an organization. The report shows
the use of technology in the manufacturing and selected organization Tesla and with respect to
Tesla it shows the requirements future requirements of innovation and innovation capabilities.
The technological development helps the organization to achieveits objectives and making
advancement in their products and in new innovation. The selected organization works in field of
automobile. The innovation in the field of automobile has improves security, safety and provides
many facilities that enhances the performance and efficiency of vehicles.
Change in business that includes the changes in work environment, operation and change in
managerial style. The use of technology has made various changes in automobile to enhance its
features, safety and security, and focuses on automation in the process of manufacturing. The use
of machine learning and Artificial intelligence has enhanced the performance and capabilities of
the vehicles and has increase the scope of innovation in this field. So the report is focused on to
provide that strategies and tactics that help to an organization to improve and enhance its
performance. It introduces new products or services for the organization that will help to
understand the effect of change in technology and future innovation that are expected in the field.
It shows the various features and advancement that made in the introduced product and changes
that are likely to take place in near future. The proposed products or changes in products will
help to understand the technological change and development in the field.

Introduction, Purpose of the Report and Structure-
Nowadays the Smartphone's have changed new generation mobile phones to build better
communication between them. In the same way the technology get evolved rapidly for better
production and manufacturing. With brighter lights, white shine walls and floors and revolving
red robots it's the view of the Tesla factory in Fremont, California. It is far away from media's
spotlight, it helps to reduce the sophistication for manufactories.
the US manufacturers always produces the product which is profitable in as in price and can be
deliver with good quality to their customers. For example the TESLA fulfils the demands of their
customers by manufacturing their trade mark "the electric car" which is completely new
generation technology. There is a separate opinion that most of the people in US stills have a
business which is completely in negative manner.suchopinions is expected because in last two
decades the manufacturing of the product become low (Earl and Fell, 2019). The recently maid
study tells that US have his best ever output in all time.
So the purpose of the report is to understand the changes in business and in the environment of
business with the help of some information, methodologies and data. The report shows
preparation and plans for innovation for the selected organization, and its innovation capabilities.

The future industry 2020 and beyond
Priorities setting for the future
Today’s markets are filled with several complexities, uncertainty and various ambiguities. The
ups and highs in oil prices, increment of material prices and currency exchange rates impacts the
over the entire company's profit rate.
Some additional investment can also helps for new production and enhancement of the product
technology. With the help of price reductions and finding the raw material at low cost can
improve the better productivity and generate the higher revenue or the company (Isac, 2019).
for any manufacturing company that can be with any size, it's very hard to survive in such
technical era. Thecompany can perform various operations such as cost effective and cost
competitive to make better productivity or entire company. This research report carries various
tactics, strategy and various skills to manufacture the product for improvement of performance
profitability(Tromaras et. al., 2018).

Figure 1 employee growth and revenue chart
The need for speed
There is always a reason behind every step of manufacture for enhancement of the ability. It’s
very powerful mixture of speed and response towards the customer feedback to enhance the
ability of the business. it helps to manage the market volatility, which is highest challenge to any
business. Also it helps to some other sources to find the raw material at lesser cost (Ahmad et.
al., 2018).
The TESLA had set a new trend by producing the electric car which is very innovative and made
with latest technology at global level. Also the TESLA had established some new objective and
goals for future word with its futuristic vision. The TESLA have some different objectives for
the era of 2020 to beat the upcoming and futuristic company. TESLA will achieve the sales 500
billion dollar at global level in the car manufacturer industry, in electric vehicle industry the
TESLA is on the top at global level. The core three strategy to of TESLA which makes them

different from other is the work environment, operations to manage the business and their
managerial style on the basis of governing that is partnership, creativity and great people.
the car/ vehicle manufacturing industry is little different from initial industries in future therefore
the researcher and inventor are looking in such field to develop some new productswith the help
of emerging technologies. to beat other companies the cars outer appearance must be very
fascinatingto gather the maximum customers (Edelenbosch et. al., 2018). Such things to evaluate
the cars and try to make them continent and comfortable for their customers. The future cars will
be as enough secure to reduce the chance of the theft and unauthorized access by anybody. It is
enabled with GPRS system to track the vehicle directly with the help of smart device. It helps to
find the car in parking area or in condition of vehicle theft. to make the vehicle more eco friendly
to the manufacturer can use lithium ion batteries because they are really powerful to provide to
provide very enough kinetic energy to the engine to move forward the car. Thelithium ion
batteries are really long lasting and the durability is too high. to future electric car or vehicle will
be very similar as shown in image. The future car will be faster from currently available cars and
have more security feature such as more than four air bag to secure the entire people whoever
sitting inside the vehicle (Posada and Isenstadt, 2019). The future car will be camera enabled
which can calculate the distance from forward moving car and if there is need it the break of the
car can be pushed automatically. the TESLA can make driverless floating car electric car which
reduces the effort of the car driving, in such technology the car be little bit above from the
surface and there is no need of driver because it will be auto driven. The floating car will be
faster than previously available cars.
The TESLA tries his hundred percent to make it highly durable for their customer and also the
products will be pocket friendly for them. The researchers are trying to find some durable and
faster engine to make it faster car ever. Also they are trying to develop such technology where

the engine vulnerability can detect automatically. the future car be more advanced such as it will
be convertible which means that if the customer wants the 5 seat car it will be in that form if he
want 7 seats the car will be expand and for the 7 people. Also the researchers trying to find fast
charging options to reduce the time waste of their customer also they are trying to find wireless
charging mode. The future cars can use its own kinetic energy to get charged automatically or
there can be solar panel of solar system can be used to charge the battery (Kaiser et. al., 2018).
The future manufacturers can use nano batteries which are small in size but highly durable. It
covers very small area inside of the car and also the manufacturers can use hydrogen fueled
battery which is little bit costlier from all of the battery but it is really a great energy source.
Investing for future
To be a global leader every manufacturing company will going to invest billion dollars till 2020
to build some new technology. thatmay in carries 3D printing nano sized and machines and
battery manufacturing and there can be some new sensors can be shown which are always lives
internet connected to collect and analyze the data.The manufacturers have to decide the priority
to make investment with the help of new technology one them mentioned below :
 Higher productivity: The manufacturers have to pant some new factory to enhance the
productivity with higher number of product.
 The manufacturer must be quick responsive for customers feedback and for their order.
The manufacturer (TESLA) must be ready to customized order of their customer and for
their on demand product.
 make a collaboration between the client and manufacturer to fulfill the supply in market
by providing the product (electric car) on time to their customer (Whiston et. al., 2018).
 Before launching a new product the manufacturer must be evaluate the market and for
product launching. The upcoming product must be fulfills the customer's needs and
expectations.
 After the launching the new product the communication between the customer and
manufacture must be very clear and effective to build the product more futuristic.
 The upcoming futuristic cars and vehicle data must be available for the customer by
which he can compare that with other one.
 The manufacturer must be providing facility of real time availability for their customer to
assist or help those twenty four hours.
 For engagement of the employee towards the product must be as effective in look and in
performance also.
 If the customer wants the deeper knowledge about the product such as top speed of car,
engine durability, battery durability, battery charging time and etc. at such situation the
manufacturer be always ready to product genuine information of the product.
 The futuristic product must be as flexible as the client want. It must be molded according
to the customer demand (Pisoni, 2019).

 The customization must be easier for the manufacturer because if the customization will
be difficult than the product price will get increased automatically.
So these are the future technological advancement or changes are likely to take place.
Future Innovation Capabilities for the TASLA:
Innovation in the field of automobile is the new research issue for researchers and the automobile
filed has higher innovation capabilities. The TASLA is investing a larger amount to re-innovate
and advance its products so that it could meet with the customer’s expectations. There is always
a possibility of improvement in the automotive devices for improvement its efficiency providing
better qualities, speed and facilities. Car can do a lot more than just park and drive. So the target
of the TASLA is to providing the customers most safe, comfortable and advanced vehicle. The
electric cars provided by TASLA have smart devices, emergency braking systems and the
technologies of mapping. But future capabilities for innovation in this field is higher, the future
work can include these advancement in technology for changing the automobile industry:
 Communication- The cars which communicate with each other is new area of research,
where the car you driving will warn you before collision with other car and to avoid
accident it brakes automatically. This technology is called vehicle to vehicle
communication and will be great innovation in field of automobile to enhance the safety
(Blankesteijn et. al., 2019).
 Safety and Security: The work and advancement is required to enhance the safety and
security of vehicles. The use of smart devices and sensors is providing better safety and
security from the past but it has further scope to improve the security of the vehicles.
Airbags can help to enhance the safety by changing its use and as further it can be used to
stop cars (Aaldering et. al., 2019).
 Speed: The issue always associates with the electric vehicle is speed. Generally the
electric vehicles have the less speed than the vehicle used other fuels. So it is required to
work on it especially on the electrical vehicles. For more speed the braking system is
need to be advanced and the company has worked well in this field. So for providing
speed capability to the vehicle the only challenge before the company is to reduce the
sizes and weight of the batteries, which will also reduce the weight of vehicle.
 Features: To add new features in the vehicle to provide more facilities to the customers
should always be the priority of an organization. Machine learning and artificial
intelligence are the technologies which are going to make a good impact in future and
will be used to adding the advanced features in the vehicle. The manufacturing are using
algorithms and using data for making the process automatic. Many features for the
entertainment also can be added to the vehicle (Garche et. al., 2017).
 Efficiency: The hybrid cars with the body panels that help to store the energy can be the
next innovation in field of automobile to save the energy and increase efficiency. The
efficiency of a vehicle calculated in terms of how much output it provides for the given

input. The inputs for a vehicle are fuels and maintenance required for the vehicle and
some other investment the owner does on his vehicle.Themileage is the term used for
efficiency in the vehicles.
 Self-driving Technology: Some companies have tested this technology on roads, but not
have been possible to adopt this technology. So to work on this technology can give a
new direction to the research of organization. Fully automated cars are hard to adopt so
early but the focus should be on adopting the semi-automated cars and provides
assistance to the drives in terms of automatic braking, capabilities of self-parking and
cruise control (Müller-Stewens et. al., 2017).
 Capabilities improvement in Electric vehicle: Electric vehicle has good scope for
innovation looking at requirements and the market for the vehicles. The other fuel
generally used in the vehicle causes pollution so to find the alternatives of this the focus
of companies was shifted on the electrical vehicle. But it did not achieve the required or
expected success. The sizes of batteries is also an issue for the electrical vehicle so to
more torque or power to the vehicle it is required to use large batteries which makes the
vehicle bulky. So to use the smaller batteries in size and make the vehicle lighter is also a
challenge to work on by the company. So the company has the larger scope in this field
and it is working to achieve a great success in this field (Barrett et. al., 2015).
 Service cars: This provides the rental service to drivers to engross in a sharing of ride.
And also the idea of driverless cars is the new area to work on. And many smart devices
can improves facilities of entertainment for the customers.
 Driving change: The strategic change in facing the problems of shifting, global wealth,
urbanization and demographic change has change the system and trends. The
collaboration among the industries and automotive marketing using social Medias has
increased. And these changes are driving changes for the automotive industry and will
support the innovative changes in the automobile (Murray and Schwartz, 2019).
 Fuel efficiency: The efficiency for the fuel has forced the new innovation in the field
electrical vehicle and the markets for these vehicles are increasing day by day. So to meet
with the requirements the Tesla is making its efforts and the demand is expected to
increase in the near future.
 Augmented Reality: the technology which will be adopted by the organization in near
future, through this technique the cars will identify the external object and windshield
display of the vehicle will show the information about that object to the driver. Some
organizations have adopted this technology and adopting this technology by the
organization in near future will further enhance the security of vehicles.
So these are the capabilities for future innovation of TESLA.
Future product:
So with the addition of the technologies such as augmented reality, artificial intelligence the
new product will provide better safety, better security, efficiency and features. The different

use of airbags will provide better safety, the use of smart devices and sensors will provide
better security and the technologies that can be adopted in near future such as augmented
reality and artificial intelligence can bring the revolutionary changes in the field of
automobile that will provide advanced feature for the entertainment, safety and security
(Peiró-Signes and Segarra-Oña, 2018). The body panels for storing the energy will enhance
the further efficiency of the product or cars. Auto driven or semi auto driven cars can be the
technology which will change the whole industry as the cars will relay on sensors and GPS
and this will give new direction to innovation. These cars will indentify everything from
objects, street lanes through the sensors and 3-D maps. And the advanced such as identifying
the humans and objects will further enhance the security. In the electrical vehicle the changes
that are expected by reducing the sizes of batteries fast charging and speed is possible by the
efforts of organization. And these all are the expected changes in the future product of the
Tesla. These changes will be possible because of the different strategy of Tesla and this core
strategy includes the change in work environment, operation and to manage the business with
the different managerial style. And different governing management, partnership, creativity
and team efforts will create the main difference. And the objectives with the most advanced
and efficient car manufacturing industry can make this possible. And it is shown by the
organization by bringing the new ideas and innovation in the past and also by bringing the
changes in the automobile industry (Barrett et. al., 2015).
Conclusion:
The use of technology has provided many advanced feature and changes in the field of business
and automobile. High speeds vehicle, more efficiency, more security and safety, advanced
braking and night vision system are some features that added in the advanced vehicle using the
smart devices and technology. And the innovation capabilities in this field are higher with the
increasing use of machine learning and Artificial intelligence. The advancement in technology is
the continuous process that has increased its involvement in day to day life and has made the life
easier. The advancement in the automobile has large scope including adding features and
facilities. And the electric vehicles have the larger area of research as it has the larger market and
scope in near future.
So the report shows the changes that are expected in future of the selected organization TASLA
with the advancement in technology. It shows the requirements for the organization for the
further innovation. It also builds the innovation capabilities for the organization in future. It helps
to understand the capabilities and expected changes in the field that will change the business and
environment of business through many changes and advancement in technology. It helps to
change the negative opinion of people about the low manufacturing in this sector. The research
uses various strategies, tactics that enhance the manufacturing performance and profitability. The
various ways to enhance the manufacturing performance that will improve the productivity is

discussed in the report. And the innovation and scope of innovation in the automobile is also
discussed in the report. Report shows the features that can be added required improvements in
the vehicles.
References
1. Earl, J. and Fell, M.J., 2019. Electric vehicle manufacturers' perceptions of the market
potential for demand-side flexibility using electric vehicles in the United
Kingdom. Energy Policy, 129, pp.646-652.
2. Isac, N., 2019. SUSTAINABLE DEVELOPMENT IN RENEWABLE ENERGY: THE
NEW STRATEGY DIRECTION FOR THE AUTOMOTIVE INDUSTRY. Ecoforum
Journal, 8(1).
3. Tromaras, A., Aggelakakis, A., Hoppe, M., Trachsel, T. and Anoyrkati, E., 2018, May.
Future Technologies in the EU Transport Sector and Beyond: An Outlook of 2020–2035.
In The 4th Conference on Sustainable Urban Mobility (pp. 722-729).Springer, Cham.
4. Ahmad, A., Khan, Z.A., SaadAlam, M. and Khateeb, S., 2018.A review of the electric
vehicle charging techniques, standards, progression and evolution of EV technologies in
Germany. Smart Science, 6(1), pp.36-53.
5. Edelenbosch, O.Y., Hof, A.F., Nykvist, B., Girod, B. and Van Vuuren, D.P., 2018.
Transport electrification: the effect of recent battery cost reduction on future emission
scenarios. Climatic Change, 151(2), pp.95-108.
6. Posada, F. and Isenstadt, A., 2019.Meeting South Africa’s new passenger vehicle CO.
7. Kaiser, C., Steger, M., Dorri, A., Festl, A., Stocker, A., Fellmann, M. and Kanhere, S.,
2018, September. Towards a Privacy-Preserving Way of Vehicle Data Sharing–A Case
for Blockchain Technology?.In International Forum on Advanced Microsystems for
Automotive Applications (pp. 111-122).Springer, Cham.
8. Whiston, M.M., Azevedo, I.L., Litster, S., Whitefoot, K.S., Samaras, C. and Whitacre,
J.F., 2019. Expert assessments of the cost and expected future performance of proton
exchange membrane fuel cells for vehicles. Proceedings of the National Academy of
Sciences, 116(11), pp.4899-4904.
9. Pisoni, A., Michelini, L. and Martignoni, G., 2018. Frugal approach to innovation: State
of the art and future perspectives. Journal of Cleaner Production, 171, pp.107-126.
10. Blankesteijn, M., Jong, F.D. and Bossink, B., 2019. Closed-open innovation strategy for
autonomous vehicle development. International Journal of Automotive Technology and
Management, 19(1-2), pp.74-103.
11. Aaldering, L.J., Leker, J. and Song, C.H., 2019. Competition or collaboration?–Analysis
of technological knowledge ecosystem within the field of alternative powertrain systems:
A patent-based approach. Journal of Cleaner Production, 212, pp.362-371.