BAM 4009: Tesla's Structure and Strategy for International Business

This report examines Tesla's organizational structure and its influence on international business growth. It highlights Tesla's unique approach, emphasizing a purpose-driven hierarchy and centralized control. The report analyzes how digital technologies and marketing strategies, including authenticity, customer engagement, and CEO influence, contribute to Tesla's global expansion. It also discusses the company's objectives to expand electric vehicle availability and promote sustainable practices. The report concludes that Tesla's success relies on its innovative strategies, strong leadership, and effective use of digital platforms, making it a leading example in the international business landscape. Find past papers and solved assignments on Desklib.

BAM 4009

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10
Books and Journals........................................................................................................................10
INTRODUCTION
Propounding international business which is in regard to the circumstance of , where the
import and export of the goods and services will be coming through from international boarders.

The rearrangement of globalisation will move to the interrelations transposing eventually to
global economy. In present times, presenting the expansion and advancement of international is
not restricted any more, and favourably running. International business introduces trade and
commerce activities, which yonder away from any internal boarders. That being the case, it does
involves not only the foreign flow but also the financial activities, human resources, the
techniques used for the for international growth of business and the intellectual property rights ,
just like copyrights, patents, trademarks and trade secrets. The upcoming fluctuations which all
the companies are adopting as trends, there are basically three sector of international trade, which
are, The Import Trade, The Export Trade and The Entre pot Trade. The common objective is to
prolonging the growth of economy in the country, and administering the relations of trade and
commerce, to put it in well organized working conditions. The organization conscript in this
report is Tesla, the Tesla Inc. is indistinctively rare, creative and enormous, growing and
succeeding in the leadership of thrive entrepreneurship of Elon Musk. The organizational
structure of Tesla, is superintended and controlled by the R&D competency and marketing
extension. This report will describe organizational structure which will oversee the abetment of
advancement of Tesla, furthermore to it, it will enfold the impressions expressing the
augmentation of international business (Hobbs, 2021).
MAIN BODY
The overview of organizational structured formation and course of action appropriate
for assistance of development.
Tesla is an gigantic functional company, which is divisional and does illustrate a flexible
arrangement plan,founded by Martin Eberhard and Mark Tarpenning, in the year of 2003,
formerly knows an Tesla Motors (Akakpo,Gyasi,Oduro,and Akpabot, 2019). In the beginning the
company got enough capitalization from Elon Musk, the chairman of tesla at that time.
Eventually in the course of time, the company have attained much more heights and introduced
new vehicles involving new technologies. The predominant objective of the organization is to
build product and latest technologies ecosystem. The industry is pushing themselves into the
significant endeavour of success pathway, for meeting thee extensive production rates and the
other overwhelmed demands of the consumers.

Organizational Structure
Tesla has this quality of being unlikely to be like anyone else, this company has ladder its
way up and these standard shows in the organisation framework of the company. The
dependency which is maintained by the leadership quality which helped the corporate
arrangement in propagating and underpin the application of new performance strategies and
uphold the skilful base of the company and the employees. The establishment formation of Tesla
Inc. construct ardent means of accomplishment, which authorizes powerful supervisory division
of the industry , in spite of the increasing international approach in relation with the marketing,
production and distribution (Niedermeyer, 2019).
The corporation structure of Tesla, is said to be U-form, which mean unitary formation
framework which is utilized by the company to look out for the functions or operations as the
essential component. The company get hold of some structural principles which are significantly
involved in the working of the industry, the following postulates which are determined in Tesla's
organizational framework:
 Purpose Planted Social Scale – in this significant principle of tesla's corporate fragment,
is the purpose based hierarchy in this international industry. This social scale eventually
includes operational teamwork or the firms that will maintain the local and foreign
functional parameters, this prescribed parameter which is overseen under the prolonged
traditional organizational framework, the foremost aim visualized will bring about
betterment in the maintenance stream of the company. Tesla's guided framework includes
the hierarchy of operating firms and representing the roles, which includes, The
Chairperson and Chief Executive Officer, Finance department, Department of
Technology, Comprehensive Sales and Services, Sector of Engineering, Department of
Legal (Wu,Zhang,Liu,and Yue, 2020).
 Systematization- unification or centralization is method which is used by Tesla in their
corporation scheme, the strength of systematization involves management control over
the entire company through eh power of decision making that a team will follow, the
hierarchy of the head offices on the international front will be upheld. Under the slight
chances Tesla does gives its support to the regional and internal offices, the head of the

department of the company , make their decision accordingly in a manner for
international functioning.
 Characterized Sectors- The considered attributes of this framework, have their centre of
attention on the geographical and other division of the Tesla Company, in regard to the
business of automotive , these different divisions will use performance tools of various
vital strategies or plan of action, which will help the sectors to assemble the monetary
record and other reports of the company. The major sectors of the organization involves
the areas of Automotive, Energy organisation, stockpile functioning.
Tesla's comprehensive strategies or plan of action for the competition is called wide
differentiation. This procedure will construct the advantage on the competition front which will
support in development of the products that will be different from other companies. Tesla
comprises of an corporate framework which is rigid due to the innovative character, and the
division structure of the company. The number of sectors in the organisation such as engineering,
production, human resources, communication , energy conservation, software developing sector,
division of sale, legal department and fragments of finance division, al these divisions mention
are laid by the p[resident of the company.
Ellon Musk will prefer there should be no means of delegation in the company which will
eventually incorporate principles of flat structure including a high co relation of subordinates. In
certain areas Tesla is supposedly presented as flexible. The company is predominant of the
framework of the organisation for its function. The heads of operation's are based in Texas,
Austin and other corners which are obtained under local or international border (Huang,and
Yu,2022).
Explain the impact of digital technologies have on their international
expansion strategy.
The resonance of the Globalisation of the Tesla Inc. does have a functional marketing
analysis and digital strategies for operating their plan of action in the market. This car company
has a legit high reputation bubble to maintain, which is intact by their outlandish marketing

strategies and exceptional automotive industrious, this company have distinctive and
idiosyncrasy digital marketing plan for financing their brand presentation;
 Being legitimate- has everybody states there is nothing pseudo about the Tesla
brand. Their failures, mistakes and price of their success has always has been
appreciated and accepted by Ellon Musk, the authenticity of his company has it
sown principles and tight knitted social media strategy that help the company to
earn audience respect and positive advertising (Alghalith,2018).
 Untangling adventure for the consumers- unlike other car companies there is
no hassle ground work or paper work for buying the car, presentably in Tesla an
individual can buy at one click as simply as shopping online.
 Pin one's hopes on the word of count- through the effective components of
marketing and the capabilities of social media arrangement plan. The word of
mouth of the brand has been enhanced by how they share their experiences with
the customers, who so ever buys Tesla tends to trust in the company and
recommend it in their surroundings, the encouragement which the brand have
owned so far is exceptional, the parameters they follow for getting the trust of the
customers, by ensuring them customer service without any issues, procedures of
sales and other services which the company can offer with full support. The
newsletter strategy encourages the happiness of the consumers.
 Interlacing with community- constructing the bridges of communication is the
crucial key for the triumph of the company. The ideology of Tesla pushes its
centre of attention very solidly on the community which includes the customers,
forums or any other administrative authorities. This foremost approach that boost
the confidence of the company and avail the promotion of their product and
services.
 A captivating, extrovert CEO (Ellon Musk)- in the world with leading
technologies and interchangeable energies. The brand image will ignite the
leadership is correct and the performance f the workers I supported, and all this
possible is Tesla is because of the CEO.
 Being accordant with the vision of the company- Tesla is very clear minded
with goal of selling cars the subject matter on which keep up their good work and

attain success up front by their marketing strategies, their production scale, the
valuable distribution. The amount of respect they give to their employees,
upholding the chain of customers.
 Channelling brand exposure- the advantage of public relations opportunities is
the pathway to enhance your brand in the eyes of the world. The social media
engagement and public awareness of the brand is the proven way to catch
attention of the community. The PR campaigning is considered to be a pursuant
way of showcasing the brand, goal of the company, mission of the company to
the community.
The primary objectives of the Tesla is to increase the number of electric vehicle and make it
available to the customer worldwide in the three determine ways;
 Expanding the network of showrooms and online platforms for the ale of the vehicle.
 Patent's of the auto maker' sand the other components of the vehicle which stipulates the
formation of the sale formation and interest of the vehicle.
 Ensuring a catalyst which will become a positive statue of how joyous and social
responsibilities can be mutually compatible (Pasquereau,2021).
Globalisation have the general objectives in the areas which usually helps in the advancement.
Managing all the ways which will make the investment high, involving the aspects of
technologies which are used in distribution, manufacturing, researching and other skilful tools.
The expeditious interchanges in the techniques in the formation of the fundamentals of digital
spectrum which will eventually help out to manage and control the changes for the satisfaction of
the consumer sand protecting the brand image. The organisation which can opt. For other
techniques and other strategies for the triumph or development if the company as well as in the
working areas, certainly with the use if Artificial Intelligence and other modified automotive
implementation, can bring about immense success for Tesla. Even though it is still touching the
heights.

CONCLUSION
The above report concluded that the scope of international business has its dependency
marked on the interchanges and the interrelation of the market areas and the other fragments of
business. As for Tesla which uses a very specifies strategy that has brought the organisation to be
on the ladder of the success, and still on going wit the developments. Being one of the most
popular companies in the world after all the fame, it still works head over heels collectively
being in the organisation. The company relying on the qualities of their alluring CEO (Cooke,
2021).

REFERENCES
Books and Journals
Akakpo, A., Gyasi, E.A., Oduro, B. and Akpabot, S., 2019. Foresight, organization policies and
management strategies in electric vehicle technology advances at tesla. In Futures
Thinking and Organizational Policy (pp. 57-69). Palgrave Macmillan, Cham.
Alghalith, N., 2018. Tesla: innovation with information technology. International Journal of
Business Research and Information Technology, 5(1), pp.37-51.
Cooke, P., 2021. From the machine learning region to the deep learning region: Tesla, DarkTrace
and DeepMind as internationalized local to global cluster firms. In The Globalization of
Regional Clusters. Edward Elgar Publishing.
Hobbs, A., 2021. Analyzing the Tesla–Bitcoin Investment: What’s Next for Cryptocurrencies?.
SAGE Publications: SAGE Business Cases Originals.
Huang, G. and Yu, Y., 2022. The Application of Artificial Intelligence in Organizational
Innovation Management: Take the Autonomous Driving Technology of Tesla as an
Example. In The International Conference on Artificial Intelligence and Logistics
Engineering (pp. 690-697). Springer, Cham.
Niedermeyer, E., 2019. Ludicrous: The Unvarnished Story of Tesla Motors. BenBella Books.
Pasquereau, M., 2021. 10 Tesla. Business Management Case Studies: Pran-RFL, Netflix, Mc
Donalds, Google, Tesco, Apple, COCA COLA, PSA Group, Mercedes, Tesla, Toyota,
Beximco, KFC, LBC Lao Brewery Company, p.167.
Wu, Z., Zhang, Y., Liu, L. and Yue, M., 2020. TESLA-based authentication for BeiDou civil
navigation message. China Communications, 17(11), pp.194-218.