MG624 Strategic Marketing: Analyzing Tesla's India Market Entry Plan

This report provides a strategic marketing analysis of Tesla's plan to enter the Indian market. It examines the marketing mix (product, price, place, promotion) and how Tesla can adapt it for the Indian context. The report applies the Customer Based Brand Equity model to analyze how Tesla can build and manage a strong brand in India. Furthermore, it evaluates three effective integrated marketing communication (IMC) methods for Tesla in this market, including advertising, sales promotions, and social media engagement. The report also assesses how Tesla can measure its marketing success in the Indian market, focusing on brand awareness, customer acquisition, and sales growth. This document is available on Desklib, a platform offering various study tools and resources for students.