This report provides a comprehensive analysis of Tesla's strategic marketing approach, particularly focusing on its potential entry into the Indian market. It begins with an introduction to strategic marketing and Tesla's innovative approach to sustainable products, followed by a detailed examination of the marketing mix elements: product, price, place, and promotion, tailored for the Indian market. The report then applies the Customer Based Brand Equity model to assess how Tesla can build and manage a strong brand, considering brand identity, meaning, response, and resonance. Furthermore, it evaluates the application of integrated marketing communications (IMC), exploring effective communication methods like advertising, sales promotion, and social media. Finally, the report addresses the critical aspects of measuring marketing success within the Indian market, including sales figures and customer engagement. The report draws upon relevant academic references to support its analysis and recommendations.
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