Presentation: Innovation Strategy & Implementation at Tesla

This presentation delves into Tesla's innovation strategy and its implementation, highlighting the company's approach to creating new value, achieving competitive advantages, and ensuring customer satisfaction. It identifies key problems faced by Tesla, such as financial losses related to Model 3 production and logistical challenges, and proposes solutions including enhanced market research, customer feedback analysis, and improved logistics. The presentation also covers leadership challenges, value measurement through key performance indicators, and the importance of protecting intellectual property rights. Furthermore, it examines Tesla's organizational overview, innovation vision, and the application of the innovation funnel and new product development processes. The business case for Tesla is presented, emphasizing its position as a leading electric car producer and its efforts to reduce production costs and promote green transportation. The presentation concludes by reinforcing the importance of innovation for the company's future growth and success, with a focus on developing a green and clean lifestyle through electric-powered transportation. Desklib provides access to this and other solved assignments to aid students in their studies.

Presentation of an
innovation strategy and
implementation
D04181898 D09182012 D09182050
D09182160

Table of content
• Introduction
• Problems of the company
• Solution to the problems
• Challenges
• Tesla: organizational overview
• Learning Outcome 3
• Learning Outcome 4
• Conclusion
• References

Introduction
•Innovation is the process of creating new
value from an existing product or concept
that will enable the organization to achieve
competitive advantages and customer
satisfaction.
•Tesla also considers innovation and
commercialization as the key tool that will
enable the organization to attract customers
and achieve competitive advantages.

Tesla Model 3 Car.

Introduction....
 Innovation is the process of creating new
value from an existing product or concept
which will enable the organization to achieve
competitive advantages and customer
satisfaction
 Tesla company also considers innovation
and commercialization as the key tool that
will enable the organization to correct
customer and achieve competitive advantages
their overseas destination.

Problem of the Company
The problem of the Tesla company is that the company lost
about $700 million in the first quarter of Model 3 in the year
2019. and they faced challenges including a diminished federal
tax credit and slowing demand for the vehicles.
The reasons of the loss of the company is that
 It was mismatch between orders and deliverable cars
 There was trouble of shipping the model 3 cars to their
overseas destination.

Scope of ideas for developing
new products
 The scope and ideas for developing new products it can be
divided into many categories according to the overview of Tesla
company
 The company should be using brainstorming session with the
employees to develop new product ideas and also implement or
funnel this ideas to the organization and develop this product
 The company should do research about the latest trends in the
market and also do research about their rival companies
development in the technology.
 Tesla should also look after the customer complaint records
as it will help in looking at the weakness of the existing product
range and look for the areas where development can be done.

Solution of the Problems
After analyzing the problem that Tesla faced in the year 2019
due to their production of Model 3 there were some solutions to
the problems such as:
 Looking after the solution of the problem i.e. doing a deep
research about the problem
 Having the customer feedback which will give an deep
insight about the problems that they faced
 To find a more reliable logistic services to deliver the
product on time
 To find technically advanced people to do the job and find
solution to the problem

Matching Goals
The solution of the problem was demonstrated by the resources
and funding. So the problem would be to see the resources you
have met.
The funding can be done by taking help from the investors and
they should also look after the technical persons who should help
them in a better and in a convenient way.
The resources they should have a look is that they should go
for a logistics services which would be helping them

Key Risks
The key risks that the company should look after is
that the products they are delivering should be good
They should be delivering the products on time and
the products should be in a good condition
The risks should be the financial conditions of the
company. The financial condition of the company
should be apt out and there should be no risks
regarding financial causes

Leadership challenges
Being a leader is an important work. Having a leader who will
motivate in your work. So in Tesla the leadership challenges are
quite significant as it will help the organization to face the
problems. The leadership challenges is to motivate the group and
keep focused on the work needed to be completed out.
As a leader the company should look after all the employees
and also motivates them in their work
The leader should take all the financial decisions of their
company and decide which is right or wrong

Value Measurement
The value measurement of the company should be there and the
company needs to look after all the decision of the new product
they are launching out
The key performance indicators they should be looking out
 Product testing: They should test the products and then only
they will give the product a start
 Customer Needs: They should look after the customers whether
they are being implemented or not.
 Technological Upgrade: they should look after the
technological up gradation of the product whether the product
is technologically upgraded or not