Business Report: Tesla Car Manufacturers Sustainability and Innovation

This report provides an analysis of Tesla Car Manufacturers, focusing on its sustainability strategy and innovative practices within the electric vehicle industry. The report explores Tesla's approach to sustainability, emphasizing its commitment to reducing CO2 emissions through a complete power and transportation ecosystem, including energy storage and electric vehicles. It examines Tesla's business strategy, targeting affluent buyers and employing online sales and direct showrooms. The report highlights Tesla's innovations, such as its charging network and over-the-air updates, which support its sustainability goals. The conclusion emphasizes Tesla's transformation of the transportation industry and its development of sustainable products and fossil fuel alternatives, combining innovation in performance, safety, and efficiency with advanced technology to create a sustainable environment. The report references key sources like Tesla.com, and academic papers by Liu & Meng (2017), Cheong, Song & Hu (2016), and Calza, Parmentola & Tutore (2017) to support its findings.

Running head: TESLA CAR MANUFACTURERS
Tesla Car Manufacturers
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Topic A – Tesla’s Sustainability............................................................................................2
Topic B – Strategy of Tesla...................................................................................................3
Topic C – Innovation.............................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4

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Introduction
The global economy is constantly processing natural resources and generating waste
at a high level. It has become a priority for businesses to reconfiguring their strategy to
implement business practices to preserve natural resources as well as for profit-making. Tesla
Car manufacturers are the best examples of strategic sustainability with innovation to create
long-term value.
Discussion
Car manufacturers such as BMW and Toyota have made developments on energy
efficiency and pollution decline. Tesla Motors Inc., as its best competitor, is challenging its
entire industry (Liu & Meng, 2017).
Tesla is an American company of electric vehicles and clean energy situated in
California. It has disclosed its mission to accelerate the transmission of the world to
sustainable energy. For this, Tesla continues with its strategy to make products accessible and
affordable to all, which ultimately fast-tracking the production of clean energy and clean
transport.
Topic A – Tesla’s Sustainability
Businesses that include successful sustainability strategies are also profitable. Tesla
proves the statement because it combines the consideration of resource conservatism and
clean design throughout its supply chain and product life cycle. The sustainability of the
company focuses on making available sustainable energy and environment with zero
emissions (Tesla.com, 2020). For reducing Co2 emissions, Tesla focused on creating a
complete power and transportation ecosystem by energy storage to the electric vehicles and
from solar generation. The company has improved its efficiency in manufacturing system
through water test booth compressed air castings, and cooling towers, which lowers 19%

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energy usage and saved 10GWhs of energy. This way, Tesla’s sustainability is making profits
by creating a better environment.
Topic B – Strategy of Tesla
Business needs to make sure that its strategy and the efforts of sustainability are
aligned. The business strategy of Tesla car manufacturers initially targets the affluent buyers.
The company strategy goes for high volume low priced cars and low volume high priced cars
with battery and electrically driven technology (Cheong, Song & Hu, 2016). Their sales
strategy is not to use any dealer network and to sell their product online and directly through
their showrooms. They tend to create awareness among the public and do partnerships with
others to deliver an effective statement. The technology strategy wholly focuses on pure-
electric impulsion and allows its patent to be used in good faith.
Topic C – Innovation
Sustainability is a dominant mode to generate innovation. Today, Tesla is established
on the building blocks of electric motors and lithium-ion batteries. Elon Musk has been
proposed for its own charging network and spread almost 11,583 supercharger networks
(Calza, Parmentola & Tutore, 2017). It has innovation in technology through Over-the-air
transmission that updates their electric cars. Thus, Tesla’s hybrid electric cars and innovative
technology combined support its sustainability.
Conclusion
Tesla demonstrates its sustainable strategy and innovation by transforming the
existing transportation industry into a sustainable electric vehicle industry. The development
of the company supports sustainable products and fossil fuel alternatives. Tesla’s electric
vehicles combine innovation in performances, safety, and efficiency with advanced
technology that standout for creating a sustainable environment.

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References
Calza, F., Parmentola, A., & Tutore, I. (2017). Types of green innovations: Ways of
implementation in a non-green industry. Sustainability, 9(8), 1301.
Cheong, T., Song, S. H., & Hu, C. (2016). Strategic alliance with competitors in the
electric vehicle market: Tesla motor’s case. Mathematical Problems in
Engineering, 2016.
Liu, J. H., & Meng, Z. (2017). Innovation model analysis of new energy vehicles:
taking Toyota, Tesla and BYD as an example. Procedia engineering, 174,
965-972.
Tesla.com. (2020). Retrieved 9 February 2020, from
https://www.tesla.com/ns_videos/tesla-impact-report-2019.pdf