Unit 32 Business Strategy: Tesla Internal Analysis and Evaluation

This report, prepared as part of a BTEC Higher National Diploma in Business, Unit 32: Business Strategy, presents an internal analysis of Tesla Motor Company. The analysis, conducted from the perspective of a corporate consultant at Deloitte LLP, assesses Tesla's strategic capabilities using benchmarking, value chain analysis, and the VRIO framework to identify sustainable competitive advantages. The report also identifies and analyzes Tesla's strengths and weaknesses using a SWOT analysis, drawing on credible sources of information. The introduction outlines the report's structure, while the main body delves into Tesla's CSR performance, value chain components including inbound and outbound logistics, operations, marketing, and sales. The report concludes by summarizing key findings and assessing Tesla's current market position. The report aims to provide insights into Tesla's internal factors influencing its vision and production strategy.

ASSIGNMENT 2 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 32: Business Strategy (574)
Submission date Date received (1 st submission)
Re-submission date Date received (2 nd submission)
Student name Phan Huu Dai Anh Student ID GBS1903
Class GBS0714_PPT Assessor name Huynh Ai
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequenc
understand that making a false declaration is a form of malpractice.
Student’s signature:

Grading grid
P2 M2

 Summative Feedbacks:  Resubmission Feedbacks:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:

Assignment Brief 2 (RQF)
Higher National Certificate/Diploma in Business
Student Name/ID
Number:
Unit Number and Title: Unit 32: Business Strategy (574)
Academic Year: 2020-2021
Unit Assessor:
Assignment Title: ASSIGNMENT 2 – Internal audit
Issue Date:
Submission Date:
Internal Verifier Name:
Date:
Submission Format:
Format:
 This assignment is an Individual report.
 You must use font Calibri size 12, set number of the pages and use multiple line
spacing at 1.5. Margins must be: left: 2.54 cm; right: 2.54 cm; top: 2.54 cm and
bottom: 2.54 cm.
 You should use in text references and a list of all cited sources at the end of the essay
by applying Harvard referencing style.
 The recommended word limit is 1000-1500 words (+/-10%), excluding the tables,
graphs, diagrams, appendixes and references. You will not be penalized for exceeding

the total word limit.
 The cover page of the report has to be the Assignment front sheet 2 (to be attached
with this assignment brief).
Submission
 Students are compulsory to submit the assignment in due date (slot 21) and in a way
requested by the Tutor.
 The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
 Remember to convert the word file into PDF file before the submission on CMS.
Note:
 The individual Assignment must be your own work, and not copied by or from another
student.
 If you use ideas, quotes or data (such as diagrams) from books, journals or other
sources, you must reference your sources, using the Harvard style.
 Make sure that you understand and follow the guidelines to avoid plagiarism. Failure
to comply this requirement will result in a failed assignment.
Unit Learning Outcomes:
LO2. Assess an organization’s internal environment and capabilities.
Assignment Brief and Guidance:
*This assignment guidance is for reference only and can be customized by the tutor to meet
specific needs
Assignment scenario.
Assuming that you are a corporate consultant at Deloitte LLP. Your company offers
various consulting services ranging from conducting internal and external analysis, strategic
planning, strategic implementation and strategy evaluation to companies in many different
sectors. At the moment, your company is having an order from company A operating in a
particular sector (which will be specified by your course tutor and each class will be assigned

a different sector to avoid plagiarism).
The CEO of company A wants your company to help them carry out a comprehensive
organizational audit including assessing both its internal and external environments. Based
on these analyses, they also wish to have some recommendations on which strategy they
should pursue in the future.
Your responsibility is to find relevant data and information from trustworthy sources,
process them rationally and present the findings and strategic suggestion as a formal
strategic report, which consists of three main parts:
 Part 1: External analysis
 Part 2: Internal analysis
 Part 3: Strategic planning and evaluation
 Assignment 2 is the part 2 of the required strategic report.
Note: Each student should choose one specific real-life company working in the targeted
sector and they must register their chosen company to the tutor to get approval before
proceeding with their assignment.
Structure of the Report:
General introduction: the chosen company, main purposes and structure of the work.
Main contents of the report:
1. Identify the strategic capabilities of the chosen company by using at least two of the
methods including: benchmarking, the value chain & the value system and activity
system.
2. Carry out the strategic capability analysis by using VRIN/VRIO framework to assess
which strategic capability(ies) can be a basis to achieve sustainable competitive
advantage.
3. Based on the internal analysis above and other credible sources of information;
identify and analyze the main strengths and weaknesses (S & W factors from SWOT)

that the company is currently having.
A conclusion to summarize all the key findings and analysis must be presented. Plus, you can
conclude whether the chosen company is facing a tough/advantageous time.
Unit assessment criteria
Pass Merit Distinction
LO2. Assess an organization’s internal environment and
capabilities.
LO 1,2,3 & 4
D1. Critique and interpret
information and data
applying environmental
and competitive analysis
to produce a set of valid
strategic directions,
objectives and tactical
actions.
P2. Analyze the internal
environment and
capabilities of a given
organization using
appropriate frameworks.
M2. Critically evaluate the internal
environment to assess strengths and
weaknesses of an organization’s
internal capabilities, structure and
skill set.

Table of content
I. Introduction................................................................................................................................10
II. Strategic capabilities of the Tesla Motor company................................................................. 11
1. Benchmarking Tesla Motor company with other companies in the same industry...... 11
2. Value chains in Tesla Inc................................................................................................... 15
Inbound logistics:.......................................................................................................... 15
Operations:.................................................................................................................... 16
Outbound logistics:....................................................................................................... 16
Marketing and sales:..................................................................................................... 17
Products and services:.................................................................................................. 18
Technology:................................................................................................................... 18
Procurement:.................................................................................................................18
III. The strategic capability analysis of Tesla Motor company by using VRIO framework......... 19
Tesla Motors VRIO Analysis.......................................................................................... 19
Brand Image:................................................................................................................. 20
Technological innovation:.............................................................................................20
Customer experience:................................................................................................... 21
Product range:............................................................................................................... 21
Market Position:............................................................................................................22
HRM:.............................................................................................................................. 23

IV. Strength and Weaknesses of Tesla Inc. (S & W factors from SWOT).....................................24
Tesla’s Strengths (Internal Strategic Factors)...................................................................... 24
Tesla’s Weaknesses (Internal Strategic Factors).................................................................. 25
V. Conclusion................................................................................................................................. 26
Reference list.................................................................................................................................27

I. Introduction
After analyzing the external factors affecting the Tesla company in recent years, and
coming up with different strategies to help the company develop production plans and predict
situations affected by those factors. In this report, as a consultant for Tesla Motor Company, I
will point out the internal factors that influence the company's vision and production strategy.
Thanks to these factors, the company has achieved many achievements in recent years. Besides,
by using many different methods as well as VRIO framework to be able to clearly analyze these
factors.

II. Strategic capabilities of the Tesla Motor company
1. Benchmarking Tesla Motor company with other companies in the same industry.
(Source: CSRHub)
According to CSRHub (2021), Tesla's CSR (Corporate Social Responsibility) indicators are
being influenced by two factors: organizational diversity and the diversity towards human
society. According to annual reports, every June, the Tesla company sponsors a number of
PRIDE-themed vehicles in support of the LGBTQIA+ community's proud month. The reclining
cars help to transport famous customers or celebrities to parade events in different regions of
the United States.

(Source: CSRHub)
The company's CSR scores assessed by experts through 48 different valuable
information sources are higher than the vehicle manufacturing industry's average CSR.
(Source: CSRHub)