This report provides a strategic analysis of Tesla, examining its internal and external environments. It begins with an executive summary and an introduction to strategic management. The main body delves into company background, followed by an in-depth internal and external analysis. The external analysis utilizes PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) factors to assess opportunities and threats. The report also applies Porter's Five Forces to evaluate the competitive landscape. Internal analysis is done using SWOT. The report concludes with a summary of findings and includes references. The analysis covers various aspects of Tesla's business, including its products, market position, and strategic challenges. The report aims to provide a comprehensive understanding of Tesla's strategic approach within the automotive and energy sectors.