This report examines the internal and external factors influencing Tesla's business operations, employing SWOT and PESTLE analyses to assess the company's position within the electric vehicle market. The SWOT analysis highlights Tesla's strengths, such as its brand reputation and innovation, alongside weaknesses like manufacturing complexities and supply chain issues. Opportunities include market expansion and in-house battery production, while threats involve lawsuits and volatile material prices. The PESTLE analysis explores political, economic, social, technological, legal, and environmental factors. Positive impacts include government support for electric vehicles and changing customer preferences towards renewable resources. Challenges include economic instability, high product prices, technological advancements, legal regulations, and environmental compliance. The report concludes that understanding these factors is crucial for Tesla's strategic planning and sustained growth within the dynamic automotive industry.