Detailed Report: Tesla Motors Market Position and Investment Analysis

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Added on  2022/08/01

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This report provides an analysis of Tesla Motors, focusing on its market position and investment potential. It examines Tesla's specialization in electric vehicles, battery energy storage, and solar energy solutions, highlighting its high market valuation and revenue. The report contrasts Tesla's market performance with competitors like GM and Ford, discussing the company's premium pricing strategy and its impact on consumer perception. The author expresses a willingness to invest in Tesla due to its innovation in green technology and autonomous driving. Furthermore, the report references the company's financial growth, product diversification, and record-breaking achievements in electric vehicle production. The report concludes by emphasizing Tesla's strong position in the electric vehicle market and its potential for future growth and investment.
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Running head: TESLA MOTORS
TESLA MOTORS
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1TESLA MOTORS
REPORT ON TESLA MOTORS
Tesla is an American manufacturing company that is known for manufacturing few of the
best electric vehicles, pickup trucks and provides clean and green energy to the world. The
company was established in 2008 at Palo Alto, California. The company is known for having its
specialty in the manufacturing and development of electric vehicles of different kind, battery
energy storage for home and as well as for office, it has also exceled its manufacturing unit in
developing few of the latest solar energy and solar roofs. The company is known for having
stock price of $US 745.36 and generates more than 30.06 billion US dollars revenue (Roper and
Users’Manual, 2020).
Talking about the high market valuation it has been proved from the above case studies
and articles that Tesla has left behind GM in terms of revenue and market shares earned over the
years. But however to most of the scholars and business analysts it is seen as the company is
charging extreme high price for its products offered in the market. Coming to the point of self-
perception, Yes I will definitely invest in a company like Tesla. I will not deny the fact that the
products offered by the company are of high valuation in the market when compared with its
market competitors like GM and Ford. Taking care of the electric market and green technologies
used in the manufacturing of vehicles under Tesla, it can be said that yes it is feasible for the
company to charge high price as because it is new in the market and will be sustainable for the
long term in the next future. Talking about the high price of the cars it can be said that the Tesla
had recreated the history of developing few of the best cars available in the world in terms of
safety and security. The high quality production car which is Tesla’s P85D that is the older
version of Model S was called as the “The best Performing Car of the year” according to the
consumer reports which they have ever tested.
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2TESLA MOTORS
The company in the present date needs to invest money on the research and development
program so that it can help the world in creating a green energy database. Therefore for this
research and development program the company needs to get hold of capital which will be
helping it to further invest in modernizing the concept of green energy used by them. According
to the author Chen, Chowdhury and Donada, (2019) in a research work it has been found out that
the cars and vehicles developed or are manufactured by the company is priced high among the
competitors in the business. But however the external design of the cars and as well as the
autonomous driving modes offered are few of the new and latest technique’s which are not
available with the competition brands like GM and Ford. These latest use of technological
assistance will be definitely costing the company a higher price in manufacturing the cars.
Therefore in terms of personal opinion I must say that the company does not charge extra money
or charge high prices in its vehicle just because it is considered as trendy and new product in
market.
Coming to the point of willingness to invest in Tesla or in some other established
manufacturing company such as GM or Ford, I will definitely choose Tesla in terms of
investment over others. The company was established in the year 2008 and in the present date
the company has generated a total revenue of more than $10,862 billion dollars by the end of the
quarter for financial 2019. The company is the only one who is placed at the top position in
terms of producing the electric cars with autonomous driving modes, best safety assured and as
well as it has also gained name in manufacturing the world’s quickest cars with its production of
Tesla roadster 2020. The company has also decided to diversify its products and not stick just to
the production of family and sedan cars. The company in the last year launched two new
products in the market which are known for using the same green and clean energy as a resource.
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3TESLA MOTORS
The company developed the quickest car in the world and gained a world record. Secondly it
produced a heavy pickup truck which left behind Ford F 150 which was known for its high
performance. Therefore I will definitely choose Tesla in terms of investment over other car
manufacturers.
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References
Chen, Y., Chowdhury, S.D. and Donada, C., 2019. Mirroring hypothesis and integrality:
Evidence from Tesla Motors. Journal of Engineering and Technology Management, 54, pp.41-
55.
Roper, L.D. and Users’Manual, T.M.Y., 2020. Tesla Model Y.
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