Comprehensive Marketing Analysis and Strategies for Tesla Company

This report provides a comprehensive analysis of Tesla's marketing strategies and market research techniques. It begins with an introduction to Tesla, outlining its founding and business operations, followed by a detailed examination of its marketing functions, including social media advertising and marketing mix analysis. The report delves into the importance of market research for Tesla, covering market surveys, market analysis, and research strategies. It highlights the significance of market research in gaining a competitive advantage, gathering positive customer feedback, achieving sales targets, and meeting business goals. The report also examines Tesla's marketing budget, customer requirement fulfillment, and data collection methods, including primary and secondary research. Additionally, it discusses profit and loss analysis, sampling techniques, and the use of a marketing information system. The report concludes with a summary of the key findings and recommendations for Tesla's marketing operations.

Marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Brief introduction to Tesla Company and details of its marketing functions..............................3
Marketing research for Tesla Company and importance of marketing research.........................5
Marketing budget.........................................................................................................................8
How Tesla research for fulfilment of requirement of different customers at the marketplace....8
Data collection and primary and secondary research for operations of Tesla...........................10
Profit and loss and break even analysis of Tesla using data collection.....................................12
Sampling techniques used by Tesla Company..........................................................................12
Marketing information system and need for this system in competitive world in an efficient
manner.......................................................................................................................................14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Marketing is a major activity which promotes sales of different products and services of a
company. The business organisations which are present in the market generally take support of
marketing management to achieve different sales targets (Balducci, 2018). Marketing is
considered as a backbone of a business which is also helpful in achievement of organisational
goals and objectives. In this report a brief explanation of marketing related functions is
performed along with market research tools and techniques. This report contains types of market
research tools for the business in a precise manner. This report also includes a brief overview of
marketing information system for gaining competitive advantage. In this report example of Tesla
Company is taken into consideration for better knowledge of market related operations in global
business environment. Tesla is a multinational car manufacturing company which was founded
in the year 2003 and is headquartered in United States.
MAIN BODY
Brief introduction to Tesla Company and details of its marketing functions
Tesla was founded by Elon Musk in the year 2003 and it performs manufacturing of electric
cars in global market. The company provides different segments related cars to several customers
in order to attract major customers from whole society. In global market company also provides
different charging stations that are present in different locations. The electric charging stations
are present in different countries to provide hybrid car charging solution to different customers.
Tesla earns a good amount of revenue from the marketplace by performing marketing functions
with the help of professional marketing management. Tesla Company incurs a huge investment
on different operations and activities of marketing to achieve different organisational goals. In
the era of stiff competition between different companies it is essential for a business organisation
to take support of precise strategy at the marketplace (Berman, 2018). There are many different
global companies which are present in global market to compete with Tesla so Tesla has to
develop competitive strategy. The marketing functions performed by management of Tesla are
mentioned below:
 Social media advertising- In the era of information and technology many different
companies use social media platform to reach out different customers at the marketplace.
In today’s world fast internet services are spreading in this world on regular basis so it is

essential to use social media platform for advertisement. Tesla advertises for its electric
cars using social media into operations of publicity.
Figure 1Tesla manufacturing plant's inside view, 2021

 Analysis of marketing mix- The major marketing function which is performed by Tesla
Company is to analyse different Ps of marketing. Price is fixed at a reasonable value in
order to attain attraction of different customers. The marketing management of Tesla
chooses best place for the operations of company in different countries to increase profit.
Promotion of Tesla Company is also done with the help of professional advertising
methods in order to provide competitive advantage to the company. For the overall
development of a business it is essential for a business to analyse whole market to
minimise risk associated with several aspects.
 Skilled and trained employees- A business organisation should hire well trained and
skilled workers for a particular marketing job role. As the competition is increasing in the
whole world day by day it is compulsory to deal with several consequences of marketing.
Skilled and trained employees are capable of achieving different organisational targets
which are essential for business growth (Gummesson, 2017). Market of Tesla is mainly
carried by many workers who are well educated to achieve sales targets. Management of
Tesla is also helpful in providing a competitive advantage to the business and also helpful
in development of whole business.
Marketing research for Tesla Company and importance of marketing research
In every business organisation it is essential for marketing management to perform precise
research in order to understand different aspects of market. The consumer behaviour is
understood by a business organisation at the marketplace to determine different perceptions of
customers. A newly established business also performs effective marketing research for
development of a business in a short span of time. Marketing research generally takes a brief
survey related to concerned market for in depth understanding of market. The elements of
marketing research for Tesla are mentioned below:
 Market survey- It is considered as one of the major approach in understanding market in
a precise manner. Market survey is performed in order to know preferences and tastes of
different customers. The companies perform this technique to develop a brief overview of
concerned market. Tesla performs operations in different countries so it is important to
analyse whole market in order to develop new operations.

 Analysis of market- Analysis of whole market is very much necessary to operate
business functions in new or existing market. Companies work at marketplace to satisfy
needs and demand of different customers. The graphical and statistical approach is used
by a business entity to analyse whole or different segments of market. It is important for a
business entity to take support of skilled and trained employees of marketing
management (Kannan, 2017). Tesla has also hired crucial strategic management which is
helpful in development of whole market to achieve organisational objectives. It takes a
very long time to analyse market but with the help of information and technology it is
very much easier to perform analysis.
 Strategy for research- Marketing research is not an easy task for management so there is
a need of crucial strategy. The management of a company mainly adopts different market
research techniques to develop precise strategy. Tesla organises regular meetings of
different departments to formulate a precise strategy for the operations. In the era of stiff
competition between different companies it is compulsory to perform marketing analysis
with support of top level management.
Figure 2 marketing research elements, 2021

Importance of market research
The importance of market research for Tesla Company is mentioned below:
 Competitive advantage- The competition for Tesla is present in a major sense in global
market and with the help of marketing research company achieves competitive
advantage. Competency related edge is achieved by market research in a precise manner
by strategic management present at Tesla. Company conducts regular operations related
to market research for gaining profit related advantage at the marketplace.
 Positive customer feedback- Customer feedback is considered as major element which
is helpful in providing different experience to business organisations. The market
research is helpful in providing positive feedback from different customers which is
essential to develop a business. Tesla receives maximum positive feedbacks from several
customers which is beneficial for overall development of business.
 Sales target achievement- Every business organisation formulates different sales targets
in the starting of financial year. The sales targets are achieved with the help of market
research that is performed by marketing management of the company. Tesla achieves
sales targets including surplus with the help of marketing management. Sales related
targets are effectively formulated in business meetings which are organised by
management of Tesla with strategy to achieve different targets.
 Business goals- Most of the companies receives different organisational goals and
objectives with the help of market research. All the major goals are achieved in a short
span of time if a company does market related research in decent manner.
Professionalism in marketing related operations is always the crucial requirement of a
business entity. It is very much important for an organisation to achieve different
business goals at the marketplace for survival. Tesla achieves almost every objective
which is formulated by top level management present in the organisation. Company
develops a comprehensive approach at the marketplace with the help of different
strategies. Human resource management which is present in the company is also
beneficial for the company to achieve different targets. The human resource management
mainly motivates employees and maintains culture of the organisation.

Marketing budget
Particulars 1st year 2nd year 3rd year 4th year
Investment 10000 10000 6000 5000
Initial money 10000 5000 5000 5000
Total 20000 15000 11000 10000
Marketing
outlay
15000 1000 3000 5000
Sales
publicity
2000 2000 1000 1000
Direct selling 4000 3000 1000 1000
Promotion 4000 1000 5000 2000
Total 25000 7000 10000 9000
How Tesla research for fulfilment of requirement of different customers at the marketplace
It is compulsory and first priority of every company to serve demand of different
customers at the marketplace (Ketter, 2018). Major companies are involved in fulfilling demand
of different customers. Tesla fulfils requirements of its customers by using following techniques:
 Quality products and services- Tesla believes in providing quality products which
are reliable for a long time for customers. The company manufactures cars are with
help of professional engineers and technology to gain profitability. Tesla has also
hired professional quality management to handle and maintain precise quality in
products and services. The quality services are performed by Tesla to target taste of
customers and to earn a good amount of revenue at the marketplace. In different
operations of Tesla, quality management is a major aspect which is helpful.
 Customer support- Customer support is the major element which is helpful in
development of a business. Many organisations at the marketplace provide
professional customer support to different customers. With the help of information
and technology customer support is provided by many companies. In the functions
of different companies customer support is essential for positive customer

feedback. Internet related chat support is provided by Tesla to deal with different
types of customer in a quick manner. Different types of people who are present at
the marketplace are having demand and expectations. It is considered as precise
approach which is effective in providing customer solutions to different business
organisations. Tesla also provides 24*7 customer support in order to gain high
efficiency in the revenue related operations. According to different functions and
operations performed by management of Tesla it is compulsory for a company to
provide efficient customer support for longer operations at the marketplace.
 Human resource management- The employee management is an important target
of different operations. Human resource management is considered as backbone of
every organisation which is working at the marketplace. There are many different
companies which keep a general approach of human resource management for
strategic decisions. HR management which is working for Tesla performs many
crucial functions related to employee management. In an organisation performance
management is a crucial function of human resource management to develop
efficiency in different activities (Payne, 2017). There are many different companies
which are present in global economic world which hire different types of
employees of society. Hiring different types of employees in an organisation is
essential for a business organisation and it is major responsibility of HR
management to maintain culture of the organisation.
 Strategic management- The strategic management is a crucial authority which is
present in an organisation for planning. Risk minimisation is also done with the
help of strategic management in an organisation. It is one of the major part of
whole structure of the organisation which is beneficial in development of precise
business plan. There are business organisations which compulsory implement
strategic management for leading the marketplace. Strategic management consists
of different professional employees and leaders to develop a major approach for
business operations. A company which is present at the marketplace also try to
involve a crucial strategy at the starting of a financial year. In the functions of Tesla
strengths also play a major role in management related operations and functions as
it is helpful in providing competency edge to a business firm. In strategic action

plan for Tesla it is the crucial responsibility of management to take support of
different strengths. It is compulsory for Tesla to develop different strengths for
increasing enthusiasm in different employees in a short span of time. In overall
development of a business democratic leadership style will be appropriate for a
business in a precise manner. The mutual decisions of an organisation are
developed with the help of democratic leadership style for Tesla. According to
current situation in global market it is essential for an organisation to implement
several techniques and tools for the management of leadership related activities.
The development of a business entity with the help of various leadership related
theories is also considered as a major issue in most of the organisations
 Leadership- Leadership is considered as one of the major function of organisation
which is performed in order to manage large number of employees. The major
companies at the marketplace like Tesla use democratic leadership style to manage
large number of employees. Different companies at the marketplace use this
approach because it is good in supporting a business in its leadership functions. As
it involves decision making by employees the decisions which are formulated are
beneficial for organisational development (Payne, 2017). Tesla takes support of
leadership related activities and functions to majorly compete at the marketplace.
The decision making of whole company is developed and facilitated with the help
of major functions of organisation. The business organisations at the marketplace
develop and train different employees in order to gain efficiency in a business.
Employee productivity in a sufficient manner is achieved by different organisations
with the support of leadership functions. Tesla achieves different organisational
targets in a short span of time with presence of good leaders. Autocratic leadership
style is also used in the operations of Tesla in a precise manner in which the market
business decisions are in hand of leader. Tesla uses this approach in many
developed countries to achieve competency edge over other competitors.
Data collection and primary and secondary research for operations of Tesla
Data collection methods are basically of two type’s primary and secondary data collection
methods. These two main sources are used to generate the valuable outcomes which can be

drawn from the above report. In this report both primary and secondary sources of data collection
are used in order to facilitate researcher for the research (Poddubnaya, 2019). In case of this
report investigator wants to collect maximum and precise information about a particular topic.
The data collection methods will be also useful in completion of the whole research in short span
of time. The primary way of collecting data include questionnaire which will be used by the
researcher for identifying particular information in an appropriate manner. In this report
secondary sources of data collection are books, journals and articles which will help in
identification of different literature reviews for Tesla’s business development. It was essential for
researcher to use both techniques of data collection in order to gain effectiveness in research
results in research for Tesla use data collection method with definite objectives to achieve data
techniques with effectiveness at marketplace. The advantages of data collection methods for
Tesla are mentioned below:
 Graphical representation- Data collection methods are effective in graphical
representation which helps a business to develop different marketing related aspects. An
organisation must understand value of graphical representation for analysis of whole data.
Major companies at the marketplace take assistance of graphical representation for
comparison of data techniques for business development. Tesla also uses graphical
representation with the help of strategic management to perform different comparisons at
marketplace.
 Calculations for future business development- For the future development of business
it is essential for management of Tesla to develop effective data collection methods.
Various companies perform effective research at the marketplace with the help of
different data collection methods (Wirth, 2018). A business organisation mainly deals
with several consequences and in order to minimise risk associated with the business it is
compulsory for a business to take support of data collection methods.
 Analysis of market- It is important for a business to analyse whole market situation in a
precise manner to achieve aim and targets. Data collection methods which are used by
several business organisations at the marketplace. In this competitive era it is essential to
take support of professional techniques of data collection (Rust, 2020). Tesla performs a
precise analysis of whole market with the help of professional strategic management.