Tesla Motors Marketing Strategies: A Competitive Analysis

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Marketing Management

Issue 3
The main consumers of the Tesla are the people with high income status and consider
the automobiles as their luxury. The main target of the Tesla is the business
executives, entrepreneurs who are tech-savy, city dwellers and eco-friendly people.
These people require the automobiles for their luxury living and interest. There are
many consumers which choose the Tesla for their eco-friendly products and which
does not harm the environment. The consumers also demand for the products from
Tesla when the prices for the gas and fuel increase. The energy efficient vehicles of
the company are most demanding for the consumers as the prices for the fuel
increases. The consumers demand for eco-friendly vehicles with the desire to reduce
the carbon emissions in the nature (Karamitsios, 2013).
There are many competitors for the Tesla Company including the general mots,
Honda motors, Chevrolet volt EV, Volkswagon e-golf etc. The main competitor of the
company eco-friendly vehicles is the 2018 Chevrolet volt EV which is giving tough
competition to the company for their hybrid-gasoline-electric cars and pure electric
vehicles. The competitors also offer different elements in the competitiveness
including the development services, commercial vehicles, international markets or
military vehicles. The companies are offering different kinds of products and services
that attract the customers and improve the profits of their company. These competitors
act as a threat to the company as they can affect the profits and revenue of the Tesla.
The concept of the business is changing for the Tesla Company as they are now more
concerned about the stakeholders and their management. The corporate social
responsibility of the company also focuses on the improvement and innovation of the
stakeholders’ interest. The company provides their corporate social responsibility
through the nature and designs of the vehicles, solar panels and batteries (Mangram,
2012). The company also takes the steps to provide the maximum benefits to the
stakeholders and contribute to the global community and society. The CSR also helps
the company in the competitive market to establish their success through energy
efficient, environmental friendly and sustainability product development. The
collaborators of the company helps in building better electronic vehicles for the
consumers which help them in attracting a large number of consumers. The services

of the company like the charging stations which help the consumer to take the electric
cars smoothly on the roads without any problem. The company and their collaborators
also help in making the highest-tech cars and safety measures for their consumers to
provide better experience to the consumers. The Tesla automobiles are also helping in
the environment sustainability and eco-friendly cars for the society upliftment. The
company is also decreasing the human accidents and mis-happenings in the world
through their vehicle autonomy. The solar panels and technology are also made
through effective collaboration with the Tesla.

References
 Mangram, M.E., 2012. The globalization of Tesla Motors: a strategic
marketing plan analysis. Journal of Strategic Marketing, 20(4), pp.289-312.
 Karamitsios, A., 2013. Open innovation in EVs: A case study of Tesla
Motors.