Tesla Marketing Plan: Product, Price, and Distribution Strategies

This document presents a marketing plan for Tesla, focusing on its product, pricing, distribution, and communication strategies. It identifies the target market as environmentally conscious customers in the USA and Canada, highlighting competitors like Ford and Honda. The plan suggests a premium pricing strategy, direct-to-customer sales through company stores and online platforms, and promotion via social media and word-of-mouth. The financial capabilities of the company and the use of a premium pricing strategy are also discussed. The plan recommends a marketing mix that includes premium pricing, electric vehicles as the product, direct-to-customer distribution, and social media marketing communication to reach the target audience.

MARKETING PLAN
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:
AUTHOR’S NOTE:

MARKETING PLAN
PRODUCT
Tesla Company offers electronic
vehicles, storage systems and energy
generation services. Besides that, this
organisation offers supercharger power
stations for the customer (Almuzel et al
2018).
CUSTOMER NEED
 The market of the USA and Canada
is targeted by this company.
 Competitors of this company are
Ford motors, Honda motors.
 To get an environment-friendly car,
people of these two countries will
buy products from this company.

MARKETING PLAN
COMPANY
This organisation has the financial
ability to manage its business at an
international level. This is a USA based
electric vehicle company. In 2019, total
revenue of this company was US$2.2
trillion (Statista 2020).
DISTRIBUTION
This company can follow a direct-to-
customer sales approach through the
stores of this company. The officials of
this company can use online platforms
for selling its products. The internal
marketing team and salesperson of this
company can work as a distributor (Van
den Steen 2015).

MARKETING PLAN
PRICE
The targeted customer group of this
company is the high-end customer. That
is the reason this organisation should use
premium pricing strategy and maintain a
high price for the premium products
(Park et al. 2014).
MARKETING
COMMUNICATION
 Promote the products of these
company marketing team of Tesla
can utilise social media platform. It
will help this organisation to create
mass awareness (Bruijl 2017).
 To attract the potential buyer, word-
of-mouth and referral programs will
be conducted by this company.

RECOMMENDED MARKETING MIX
 For the pricing strategy, this company can use a premium pricing strategy.
 For the product part, it can be said that this company can deliver eclectic vehicle
go the customer.
 For the distribution part, it can be proposed that direct-to-customer approach can
be used.
 For marketing communication, social media platform will be used.
 Customer which are environmentally conscious will be targeted.

REFERENCES
 Almuzel, M., Goudarznia, T., Daneshi, A., Saadatmand, M. and Yacoub, M.,
2018. Tesla Solar Roof Marketing Plan.
 Bruijl, G.H.T., 2017. Tesla Motors, Inc.: Driving Digital Transformation and the
Digital Ecosystem. Inc.: Driving Digital Transformation and the Digital
Ecosystem (October 14, 2017).
 Park, J., Rast, J., MacDoughall, T., Nitti, B., Sinton, D., Geissler, A. and Roseli,
K.L., 2014. Marketing Plan for Tesla Motors’ Model S.
 Statista, 2020. Tesla Report 2020 | Statista. [online] Statista. Available at:
<https://www.statista.com/study/60897/tesla-report/> [Accessed 29 March 2020].
 Van den Steen, E., 2015. Tesla Motors. Harvard Business School Publishing.

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