This report provides a comprehensive analysis of Tesla's marketing essentials. It begins with an introduction to marketing and its importance, followed by an evaluation of various strategies employed by Tesla, including SWOT analysis. The report then compares Tesla's marketing mix (product, price, place, promotion, process, people, and physical evidence) with that of Aston Martin, highlighting the differences in their approaches. The comparison covers aspects like pricing strategies, promotional methods, and customer service. The report concludes by summarizing the roles and responsibilities of the marketing department in understanding and fulfilling customer requirements. References to relevant marketing literature are also included, making this a valuable resource for understanding Tesla's marketing practices.
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