Marketing Fundamentals Analysis and Evaluations: Tesla Assessment 1

This report provides a comprehensive analysis of Tesla's marketing fundamentals, focusing on its promotional strategies and brand building. The report begins with an introduction to marketing and its importance, followed by a background of Tesla, highlighting its specialization in electric vehicles, battery energy storage, and solar roof tile manufacturing. It delves into Tesla's promotional strategies, emphasizing its use of social media, word-of-mouth marketing, and its effective website. The report also discusses Tesla's public relations activities, CEO appearances, and promotional offers. A reflection section is included, detailing the author's learning experiences and challenges encountered during the study. The conclusion summarizes Tesla's position as a leading automotive company and its effective promotional methods. The report utilizes various secondary resources and concludes that Tesla's focus on personal selling and social media has been instrumental in attracting a large customer base and maintaining a strong brand image.

Marketing Fundamentals Analysis and
Evaluations- Assessment 1

Table of Contents
INTRODUCTION...........................................................................................................................2
Background of the company........................................................................................................2
Promotion....................................................................................................................................2
Reflection.....................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing is the best technique which is used by every company in order to promote the
business at further level of success. In the same way, the current study will help to determine the
overall marketing analysis and chosen firm for this study is Tesla. Study will describe the
promotion of Tesla and provide reflection for the same.
Background of the company
Tesla is one of the top American electric vehicle company whose headquarter is based on
Alto, California and it is founded in 2003. The company is specializes in the electric vehicle
manufacturing, battery energy storage from home and also work for solar roof tile
manufacturing. Currently the company is working in different countries and that is why, it is
sustain its brand image at international level. Also, after the 11 years in market, Tesla finally
ranked as a world’s best- selling plug in as well as battery electric passenger car manufacture by
cars (Lashley, 2017). Currently, the company’s sales is increased by 50% from 2018 and the data
also shows that company is produced its 1 million electric cars. Therefore, it is clearly indicate
that the company is currently sustain the brand image at international level by selling the best
variety off car at best prices.
Promotion
Promotional strategy refers to that strategy through which company promote their
products and services to range of new customers which assist a firm to sustain the brand image at
international level. In the same way, as per the secondary resources, it is analyzed that Tesla is
very much fond of social media and that is why, it uses Facebook, Twitter in order to promote its
products to customers (Munson, 2018 ). Further, Tesla does not need paid advertisement to make
sales because it also uses word of mouth and the free media coverage is also help to promote its
brand and grab attention of many customers towards it.

Also, Tesla state that as it have a brand image and that is why, it did not spend huge
amount for the company. Further, it also have an effective website which assist to promote its
sales and raise the financial performance of the company. Also, as per the current status, the
company have zero marketing budget and that is why,, it did not have any advertising
commercial and bill boards and not even any advertisement agency. On the other side, the
company also does a lot of promotional and PR activities, so that it will easily reach to range of
new customers easily without making any extra efforts (Nichols, 2019). In addition to this, thee
CEO of the quoted firm also keeps making the appearance in movies such that Iron Man, Big
Bang Theory and some interviews, which assist the company to grab attention or draw eyes on
the special cars.
In addition to this, Tesla also release the Tesla Model S for the kids which is largely
promoted through social media in its viral videos. Further, personal selling is also contributed to
its promotional strategy such that public images (Bayly and et.al., 2018). Along with this, the
quoted firm also offer the discount offers to their regular customers which in turn assist to
enhance the sales and improve its financial performance in the automotive market. Hence, this is
clearly stated that Tesla gain a lot of positive public image and position itself among all the
competitors in best manner.

Reflection
While working on this study, I analyzed that I learn so many things and the entire journey
is good. Such that throughout the project, I develop my team working abilities and also enhance
my communication skills because we are working in a group and that is why, it helps me in my
future as well. Further, the positive side of the entire project is such that I learn team working
abilities, which in turn assist me to perform the entire work in better manner. On the other side,
the negative experience which I face during the study is such that we did not have proper
communication skills among each other and that is why, most of the work got affected in
negative manner. But one of our colleague always sort out the problem and assist us to meet the
define aim and objectives.
On the other side, I also analyzed that I have learn different marketing theories which
help me to enhance my current knowledge and also assist me to determine types of promotional
strategies which assist me to examine the overall strategy of company. In the same, while
conducting the study, I analyzed that Tesla uses many promotional strategy which assist me to
determine range of new options available in market for companies.
CONCLUSION
By summing up above it has been concluded that Tesla is one of the top automotive
company in the market because it is well known for its specialized design and quality of product.
Report also concluded that it does not invest a huge amount in promotion but it uses personal
selling and social media for its promotion in order to attract large mass of customers.

REFERENCES
Books and Journals
Bayly, M. and et.al., 2018. Tobacco price boards as a promotional strategy—a longitudinal
observational study in Australian retailers. Tobacco control. 27(4). pp.427-433.
Lashley, B. C., 2017. Communicating Community at Tesla Motors: Maintaining Corporate
Values in Blogging Communities (Doctoral dissertation, Virginia Tech).
Munson, R., 2018. Tesla: Inventor of the Modern. WW Norton & Company.
Nichols, L. D., 2019. Industrial imaginaries: Local voices on Carrier Corp., Tesla Motors, and
unevenly developing capitalism (Doctoral dissertation, Communication, Art & Technology:
School of Communication).