This report provides an analysis of Tesla's marketing strategy, focusing on attracting a new generation of customers and increasing its market value. It outlines IMC objectives, marketing analysis, and a communication strategy plan that leverages social media and celebrity endorsements. The strategy includes partnering with social media influencers, attracting a younger and more female audience, and improving existing models to enhance customer appeal. The report emphasizes the importance of online sales and site traffic, suggesting the use of Google Adwords, social media outlets, and company-sponsored events to drive growth. The plan also addresses the need to balance Tesla's image as a luxury brand with affordability, proposing strategies such as creating special edition models and improving the driving experience through sound chips.
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