Analyzing Tesla's Marketing Strategy: Model, SWOT & Future Growth

This report describes and evaluates Tesla's innovative business model, which focuses on sustainable energy and futuristic market demands. A SWOT analysis identifies Tesla's strengths in technological advancements and futuristic ideology, weaknesses in product pricing and infrastructure, opportunities in market potential and innovation, and threats from established competitors and unpredictable market conditions. The report also applies George Day’s strategic marketing framework, emphasizing the importance of digital marketing, understanding consumer demands, and developing products compatible with future market needs to ensure sustainable development. Desklib provides access to this and other solved assignments for students.

MARKETING STRATEGY

Table of Contents
Describing and evaluating the current business model of Tesla......................................................3
SWOT analysis of Tesla..................................................................................................................3
George Day strategic marketing framework....................................................................................4
References........................................................................................................................................5
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Describing and evaluating the current business model of Tesla
Tesla's Business model is not same as the other companies in the automobile industry the
company has focus on energy innovations and derives vehicles, which are sustainable in term of
energy consumptions. The business model of Tesla looks to a long term and futuristic basis. The
aims of business model followed by Tesla are to produce products, which are compatible in both
the present as well as the future market demands. It can be stated through the analysis of Tesla’s
that the following has business model which thinks of the future and which creates futuristic
advancement within the company giving the firm and competitive edge over others in the market
(Menon et al. 2015).
SWOT analysis of Tesla
Strength
● Technological advancements
● Futuristic ideology
● Financial size
Weakness
● Product price
● Infrastructure
Opportunities
● Large market potential
● Innovations
● Lower price models
Threats
● Competition from established
companies like Toyota
● Unpredictable future market
conditions
Strengths: The Tesla has strength relating to the technological advancement, which it has in
producing electric cars. It can be said that the company is technologically ahead of other in the
current market situations. The company has also a well-settled futuristic ideology of producing
cars compatible in future market demands. The company too has huge financial potential to
comprehend its future operational activities (Solomon et al. 2014).
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Weakness: The company although is technological advance the infrastructure currently within
the company does not allows the firm to produce or innovate high number technological advance
electric cars. The price is another weakness for the company as the prices are very high and are
not easy to purchase for middle class individual.
Opportunities: the opportunities in front of the firm are high as will be future demands of electric
cars increasing which will benefits the company. The company has huge future market which is
valuable for the sales of the organization in the future. The company will eventually produce low
price products, which will eventually raise its sales and demand.
Threats: It can be said that the only prominent threat which is there to the company is the rise of
the established automobile companies in the electric car segment as they will serve customers
too. Although one other threat is that the future is unpredictable in some terms as there can be
another alternative option which can affect the electric cars sales in the market (Baker, 2014).
George Day strategic marketing framework
In accordance to the George day strategic framework it is important that the company follows the
fool some in making their marketing strategies. Reaching consumers and other populations
through digital platforms for the purpose advertising their products. Knowing the market needs
and consumer demands is another aspect under. Based on this the company will need to have
designer, engineers and other operators to make cars which are compatible in future demands
and current market conditions. This will strengthen the company’s business approach and will
help the firm in china sustainable development (Armstrong et al. 2015).
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References
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Baker, M.J., 2014. Marketing strategy and management. Macmillan International Higher
Education.
Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing
Strategy-Making: Antecedents and Consequences. In Proceedings of the 1997 Academy of
Marketing Science (AMS) Annual Conference (pp. 224-224). Springer, Cham.
Solomon, M.R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R., 2014. Consumer
behavior: Buying, having, and being (Vol. 10). London: Pearson.
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