Marketing SWOT Analysis: Evaluating Tesla Inc.'s Position & Future

This report presents a SWOT analysis of Tesla Inc., a company known for its innovation in the electric vehicle market. The analysis identifies Tesla's strengths, including its high innovation rates, strong brand image, and control over production processes. Weaknesses include supply chain limitations, limited market presence, and high product prices. Opportunities for Tesla involve international expansion, increased sales, and business diversification. Threats include aggressive competition, fluctuating material prices, and dealership regulations. The report emphasizes the need for Tesla to address its weaknesses and threats to maintain its competitive edge. Desklib provides access to this and other solved assignments for students.

Running head: MARKETING – SWOT ANALYSIS OF TESLA INC.
MARKETING – SWOT ANALYSIS OF TESLA INC.
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1MARKETING – SWOT ANALYSIS OF TESLA INC.
The SWOT analysis of a company refers to the analysis of the strengths, weaknesses,
opportunities and the threats that are faced by the organization that has been functioning within a
given industry (Rothaermel, 2015). The following paper attempts a SWOT analysis of the
company in discussion, Tesla Inc.
The strengths of Tesla Inc. refer majorly to the high rates of the innovation that is
practiced within the given company. The company is known to have launched the first sports car
in the world that runs specifically on electricity (Grant, 2016). The brand image of the company
is known to have been extremely strong along with the strong control on the processes involved
in the production of the vehicles.
The weaknesses of Tesla Inc. lie in the limitations that are faced by the company in the
matters of the supply chain, the market presence of the company (Kancherla & Daim, 2018). The
company also faces weaknesses due to the high prices of the products that are marketed by the
concerned company.
The opportunities that might be helpful for Tesla Inc. refers to the expansion of the
international supply chain and the sales of the company (Grant, 2016). The business
diversification of the company is another area of opportunity for Tesla Inc.
The threats that are faced by Tesla Inc. refers to the aggressive nature of the competition
within the international market, the fluctuating prices of the materials as well as the regulations
of the dealerships that affect the selling prices of the company (Moritz et al., 2015).
Thus, from the above discussion it might be stated that Tesla should focus on the areas of
the weaknesses and the threats that are faced by Tesla Inc.

2MARKETING – SWOT ANALYSIS OF TESLA INC.
References
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
Kancherla, Y. D., & Daim, T. U. (2018). Technology Roadmap: A Roadmap for Tesla.
In Infrastructure and Technology Management (pp. 347-366). Springer, Cham.
Moritz, M., Redlich, T., Krenz, P., Buxbaum-Conradi, S., & Wulfsberg, J. P. (2015, August).
Tesla Motors, Inc.-Pioneer towards a new strategic approach in the automobile industry
along the open source movement. In Management of Engineering and Technology
(PICMET), 2015 Portland International Conference on (pp. 85-92). IEEE.
Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education.