Tesla's Market Entry into UAE: A Comprehensive Marketing Presentation

This presentation details a comprehensive marketing plan for Tesla's expansion into the United Arab Emirates (UAE). It begins with an introduction to marketing principles, followed by a PEST (Political, Economic, Social, and Technological) analysis specific to Tesla's potential market entry into the UAE. The presentation then outlines SMART (Specific, Measurable, Achievable, Realistic, and Timely) objectives, strategic recommendations, and explores the product life cycle stages relevant to Tesla's electric vehicles. Furthermore, it discusses standardization, adaptation, and glocalization strategies, including pricing and place considerations. The presentation also incorporates Ansoff matrix strategies, market development, and the measurement of marketing effectiveness through KPIs. It concludes with an analysis of the demand for Tesla's products among UAE residents and a summary of the key findings, supported by relevant references. This assignment showcases a well-structured and in-depth marketing strategy for Tesla’s potential market expansion.

Principles and practices
of marketing

Table of Content
 Introduction
 Overview of Pest
 SMART objectives
 Strategies recommend objectives
 Product life cycle
 Standardization, adaptation and glocalisation
 Implement of strategies
 Measurement of strategies
 Demand of residents in target country
 Conclusion
 References

Introduction
Marketing is very difficult to understand, this is used by most of the profit and
non profit businesses. Marketing is really a wide process that contains research,
design of the product, development of the product, promotion and also provides
customer service. Marketing principles consists of many principles that is
marketing mix or 4 p's of marketing.

Overview of Pest
If the TESLA is moving to the UAE
so, the PEST analysis of TESLA is as
follows, as the Tesla PEST analysis is
helps to find out the several external
factors which includes political,
economic, social, and the
technological

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 Economic factor of Tesla-the economic factor consists of the condition that controls
the macro environment that is the part of the PEST analysis, these economic
conditions consists of the market growth, currencies and the trade levels and also the
other factors that influence the auto mobile business like the solar energy market
growth that analyses the various opportunities of the growth,

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Technological factor of Tesla- Technology is also an important factor that helps to
influence the market growth of the Tesla. This can affect the several things in the
industrial world, that will begin from productions to operating markets, technology
plays a vary important role in business (Fraser-Arnott, 2020). As this technology
department helps to work efficiently and effectively to won the competitiveness in
the market palace.

SMART objectives
Goals are the part of the every industry and gives a direction and motivation and had
a clear focus on the important things that will be needed in the organisation (Biglan,
Van Ryzin and Westling, 2019). As the smart goals stands for the specific,
measurable, achievable, realistic and timely

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Operational goals of Tesla-in some of the operational area, and the operations
manager is focused on the organisation influence cost on the products and also on
the quality, for making sure their productivity and helps in the advance
manufacturing of the electrical vehicles, the company innovates their supply chain
system in the several parts of the auto-mobiles battery and the solar panel
business (French and Gordon, 2019).

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Customers related elements of Tesla- as the Tesla has the most loyal customers
in comparison to any car companies and also giving them the overall satisfaction
to their customers, because from the starting because of the service of the Tesla
the customers believes that Tesla services is different from others.

Strategies recommend objectives
The main focus of Tesla that it helps the world in creation of the sustainable
resources because they are using the electrical vehicles and the resources which
are the sustainable for the environment. These are the strategies are the cost
leadership strategies, differentiation and focus. This has divided into the cost
focus and differentiation and focus.

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Ansoff marketing strategies of Tesla- Ansoff marketing strategies is consists of the
marketing planning and the tool which helps the companies to suggest the growth
strategies regarding the products that will be going to launch in the market.

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 Market development of Tesla- market development is also a strategy
suggested by the ans off matrix to the company Tesla, that prefer the
expansion the current products in the new market. This is called the market
expansion for company Tesla. Tesla has working on the strategy and expand
their company in different countries like china and India.