Report: Fundamentals of Project Management for Tesla Model 3 Launch

This report delves into the fundamentals of project management, utilizing the hypothetical scenario of ProjectPlus consulting for the launch of Tesla's Model 3 in the UK. It begins by defining the project's outcomes and purpose, emphasizing the launch's objectives of introducing an eco-friendly automotive solution. The report then outlines SMART objectives for both ProjectPlus and Tesla, including increasing customer satisfaction and market share. It specifies the project scope, detailing boundaries, deliverables, and requirements. A detailed cost estimation for the £150,000 budget is provided, along with a project schedule outlining tasks, durations, and timelines. Further analysis includes a Gantt chart, stakeholder analysis, and a risk register, culminating in procurement strategies and a conclusion summarizing the key takeaways from the project management plan.

Fundamentals of Project Management
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Table of Contents
INTRODUCTION................................................................................................................................3
QUESTIONS........................................................................................................................................3
1. Defining the project in terms of outcomes and purpose..............................................................3
2. Project SMART objectives..........................................................................................................4
3. Specifying the project scope........................................................................................................5
4. Cost estimation for the project budget.........................................................................................6
5. Clarifying project scheduling.......................................................................................................7
6. Gantt chart, breakdown of all activities, network diagram with critical path and key milestones
.........................................................................................................................................................7
7. Critical analysis of the project stakeholders i.e. Project Stakeholder Analysis.........................11
8. Assessment of project procurement strategies...........................................................................12
9. Critical analysis the uncertainties that may affect the project objectives by creating a risk
register...........................................................................................................................................12
SECTION 2........................................................................................................................................14
CONCLUSION..................................................................................................................................16
REFERENCES...................................................................................................................................17
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INTRODUCTION
Project management can be defined as planning and organizing the existing resources of the
company in such a way that can help in attain tasks or activity within the limited constraints. It is
not an always ongoing work because it comes under the category of one time project (Bentham,
2012). A project manager responsible for defines the goal and objectives towards the assign work.
Along with this, he is also accountable determining diverse project components that will play an
important role in completing of project. A project manager also creates some quality control
methods that make sure about the attaining of project deliverables (Darren, 2012). The present
report is based on fundamental of project management and to understand its importance, a case
study of ProjectPlus is taking into the consideration. This is a small and influential advisory
company which specialize in project and program management consultancy. It has provided
diversified services to its business clients such as Project Planning, Risk Management, Project
Reporting and Benefits Realisation etc. In the recent time, there are three clients who have
contacted to ProjectPlus for their project management services to launch their products in the UK.
These are Tesla Motors (automotive), GE Healthcare (healthcare) and DropBox (could technology).
These three business clients are planning to introduce different products and services in the UK and
they have expected that ProjectPlus Company help them in their new event.
QUESTIONS
1. Defining the project in terms of outcomes and purpose
From the given case study, it has determined that there are three clients that have approached
to ProjectPlus for launching of their three diversified products in the UK (Morris and Pinto, 2010).
These companies are Tesla Motors, GE Healthcare and DropBox. They are dealing in different
industries: healthcare, automotive and cloud computing technology. The CEO of the company has
given chance to its one of the employees to show his capabilities by organizing an important project
out of three. For this, chose project by consultancy is Tesla model three product of Tesla Motors
(Müller and et.al., 2013).
The purpose of the following project is defining the purpose of the venture behind
establishing the reason of business. The aim of Tesla Motors to launch the new Tesla model three is
to take an important step in the direction of automotive industry by adopting eco-friendly technique.
The following car will combine real world range, performance, safety and spaciousness into a
premium sedan that only Tesla can build. The Tesla model 3 car model is affordable car yet and
achieves 215 miles of range per charge while starting at only 35,000 USD before incentives. Model
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3 is designed to attain the highest safety ratings in every category (Killen and Hunt, 2010). The outcomes
that will deliver after completing project management consultancy services to the cited company to
launch its product in the UK are as follows:
1. ProjectPlus will launch the new product of Teals in venue of London on Monday 2nd
January 2017 in both afternoon and evening time (Kerzner, 2013).
2. A live event will organize by ProjectPlus to launch a new product in the UK market and
this will attend by at least 500 attendees. The entire program will be lively broadcast on
internet on same day.
3. The following event will give significant exposure to Tesla Company through various
recognised media outlets.
4. Some kinds of entertainment and performance will be held in that event that will suitable
and support the product launch event by ProjectPlus (Morris, 2010).
5. During the event, catering facility will be arranged for the guests after the product
launch.
6. There some area will be book in venue to VIP guests and other business client
representatives (Burke, 2013).
7. An effective coordination activity related event execution logistic requirements will
carry out and that will include registration, crowd control and health & safety.
8. The product launch event will be promoted through different media sources and
potential interested attendees (Patanakul and Shenhar, 2012).
9. The major aim of ProjectPlus will to deliver the project within a total budget of
£150,000 with proper justification of expenditure rationale.
2. Project SMART objectives
Every project plan contains some objectives which help in attaining the major project
deliverables. On the basis of above stated objectives and outcomes of selected project i.e. launch of
Tesla new product, it requires to prepare some SMART objectives so that the proposed deliverables
of the plan can easily attain (Heising, 2012). The reason of setting of SMART objectives is it will
clearly define what the project plan actually delivers after completion of the work. Rather than this,
another reason of following the current approach is to make the monitoring and evaluation process
of project becomes easy (Meredith and Mantel Jr, 2011). This will allow project manager to
compare the actual and expected outcomes and determine the gaps or loopholes. It will also aid in
determine the reasons of incomplete or unattainable goals so that in the near future if the same work
do again than such kind of mistakes would not repeat. Therefore, SMART objectives in the support
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of Tesla model 3 launch project are as follows:
For the Company
 Increase customer satisfaction level from 20% to 50% by launching of its new Model 3 car
by the end of December 2016 (Schwalbe, 2015).
 Raising the market share of company from 25% to 45% by the end of 2016. To increase the sales of project consultancy services from 12% to 20% by the end of
December 2016.
For client: To increase customer awareness regarding new product by 20% till the end of January 2017.
For project manager
 Decrease the time from 8 minutes to 3 minutes to responses to client queries.
 To minimize the delay in new product launch from 8% to 4% by the end December 2016
(Schwalbe, 2015).
3. Specifying the project scope
From the given case study, it has determined that Tesla wants help of ProjectPlus to plan an
event related new product launch. For this, company has to decided or prepare project scope and it
will include three major things: boundaries, deliverables and requirements. It is the main section of
a project plan because it actually shows chief aim of project. In the context of present project plan, a
project scope statement is as follows (Wysocki, 2011).
Project Scope:
The new product of Tesla will bring a new concept of energy storage for long duration. This
event will explain main information to audiences about new product. It will help in creating
awareness in the people related to performance, safety and spaciousness in Model 3. The following
event will give a new definition of innovation of new affordable car in automotive industry to the
UK market (De Bakker, Boonstra and Wortmann, 2010)
On the other hand, project boundaries are also important element of project scope. It is a
measurable and auditable characteristic of a project which defines which things should be included
or excluded from the plan. This allows project manager states expected deliverables in clear words.
In the context of new product launch event, project boundaries are as follows (De Bakker, Boonstra
and Wortmann, 2010).
Project Includes: By considering SMART objectives of new product launch event, some
included boundaries are as follows:
Qualities and features of new product, goals of project, main plan phases and milestones,
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roles and responsibilities of different project team members, needs of stakeholder, client satisfaction
level, deliverables of project launch and scope creep (Wu and Low, 2010).
Project Excludes: There will be project exclusions criteria for new product launch event are
as follows:
 This event will not include promote any other products of Tesla Motors or other companies
goods on launching day.
 This project will not involve any other employees of Tesla Motors who wants shift launch
project on some any other day (Wu and Low, 2010).
4. Cost estimation for the project budget
Project budget can be defined as an amount of authorized financial resources this is
planning to use for particular time duration to sponsor a project or a work. This can be
considered as an essential section project planning phase. Form the given case study, it has
found that Tesla has granted £150,000 to ProjectPlus for organize a product launch event in
the London on 2nd January 2017 (Bredillet, Yatim and Ruiz, 2010). Company is planning to
launch its new product into the UK market. In this context, cost estimation for different
activities is as follows:
Particulars Cost in £
Human resources
Consultant 1 (C1) 2200
Consultant 2 (C2) 2200
Consultant 3 (C3) 2200
Consultant 4 (C4) 2200
Consultant 5 (C5) 2200
Consultant 6 (C6) 2200
Booking of Auditorium at The Crystal in London 6600
Giving advertisement in various media information sources 2500
Broadcasting whole event over the internet 40000
Planning and arranging catering facility 4000
Event execution logistic requirements such as registration, crowd control, health
and safety etc. 5000
Promotion of event 2500
Arranging sound and lighting facilities 5000
Transportation of staff 3000
Giving invitation to the VIP guests 800
Some other Miscellaneous expenses 10000
ProjectPlus service fee 29000
Overhead costs 28400
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Total 150,000
5. Clarifying project scheduling
In project management, project scheduling is a method where it communicate the project
team what and how work activities needed to organized, what types of resources will require to
attain the objectives etc (Portny, 2010). A poor project scheduling creates a barrier in front of the
project manager to complete the allotted work within the given time frame. In the context of the
present new product launch event. The following approach has used so that a particular time frame
for each activity can be easily set and evaluate the progress of plan according to it (Patanakul,
Iewwongcharoen and Milosevic, 2010). Project scheduling for current project work is as follows:
Task Name Duration Start Finish
Tesla Model 3 product launch
project 26 days Mon 11/21/16 Mon 12/26/16
Planning 10 days Mon 11/21/16 Fri 12/2/16
Market analysis 2 days Mon 11/21/16 Tue 11/22/16
Determining client needs 2 days Wed 11/23/16 Thu 11/24/16
Searching for vendors 4 days Fri 11/25/16 Wed 11/30/16
Developing project team 2 days Thu 12/1/16 Fri 12/2/16
Execution 9 days Thu 12/1/16 Tue 12/13/16
Developing a plan related to
product launch 6 days Thu 12/1/16 Thu 12/8/16
Venue booking and ensure the
number of coming guests 2 days Mon 12/5/16 Tue 12/6/16
Selection of vendor 3 days Fri 12/9/16 Tue 12/13/16
Be in touch with the clients to
inform progress of plan 3 days Wed 12/7/16 Fri 12/9/16
Monitoring 6 days Wed 12/14/16 Wed 12/21/16
Establishing and maintaining
contractual relationship with suppliers 2 days Wed 12/14/16 Thu 12/15/16
Reviewing project plan 2 days Fri 12/16/16 Mon 12/19/16
Taking corrective actions 2 days Tue 12/20/16 Wed 12/21/16
Project closure 3 days Thu 12/22/16 Mon 12/26/16
Obtaining feedback from business
client 1 day Thu 12/22/16 Thu 12/22/16
Closing of contracts 1 day Fri 12/23/16 Fri 12/23/16
Project sign off 1 day Mon 12/26/16 Mon 12/26/16
6. Gantt chart, breakdown of all activities, network diagram with critical path and key milestones
Project plan:
Task Name Duration Start Finish Predecessors
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Tesla Model 3 product
launch project 26 days Mon 11/21/16 Mon 12/26/16
Planning 10 days Mon 11/21/16 Fri 12/2/16
Market analysis 2 days Mon 11/21/16 Tue 11/22/16
Determining client needs 2 days Wed 11/23/16 Thu 11/24/16 3
Searching for vendors 4 days Fri 11/25/16 Wed 11/30/16 4
Developing project team 2 days Thu 12/1/16 Fri 12/2/16 5
Execution 9 days Thu 12/1/16 Tue 12/13/16
Developing a plan related
to product launch 6 days Thu 12/1/16 Thu 12/8/16 5
Venue booking and ensure
the number of coming guests 2 days Mon 12/5/16 Tue 12/6/16 6
Selection of vendor 3 days Fri 12/9/16 Tue 12/13/16 8
Be in touch with the clients
to inform progress of plan 3 days Wed 12/7/16 Fri 12/9/16 9
Monitoring 6 days Wed 12/14/16 Wed 12/21/16
Establishing and
maintaining contractual
relationship with suppliers
2 days Wed 12/14/16 Thu 12/15/16 10,11
Reviewing project plan 2 days Fri 12/16/16 Mon 12/19/16 13
Taking corrective actions 2 days Tue 12/20/16 Wed 12/21/16 14
Project closure 3 days Thu 12/22/16 Mon 12/26/16
Obtaining feedback from
business client 1 day Thu 12/22/16 Thu 12/22/16 15
Closing of contracts 1 day Fri 12/23/16 Fri 12/23/16 17
Project sign off 1 day Mon 12/26/16 Mon 12/26/16 18
Task Name Duration Start Finish Predecessor
s Resource Names
Tesla Model Three launch
Project 26 days Mon
11/21/16
Mon
12/26/16
Planning 10 days Mon
11/21/16 Fri 12/2/16
Market research 2 days Mon
11/21/16
Tue
11/22/16 C1,C2,C3,C4
Determining client needs 2 days Wed
11/23/16
Thu
11/24/16 3 C1,C5
Searching for vendors 4 days Fri 11/25/16 Wed
11/30/16 4 C1,C2,C3,C4
Developing project team 2 days Thu 12/1/16 Fri 12/2/16 5 C1,C2,C3,C4
Execution 9 days Thu 12/1/16 Tue
12/13/16
Developing a plan related
to product launch 6 days Thu 12/1/16 Thu 12/8/16 5 C1,C2,C3,C4
Venue booking and ensure 2 days Mon 12/5/16 Tue 12/6/16 6 C2,C1,C3,C4,C
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the number of coming guests 6
Selection of vendor 3 days Fri 12/9/16 Tue
12/13/16 8 C1,C2,C3,C4,C
5
Be in touch with the
clients to inform progress of
plan
3 days Wed 12/7/16 Fri 12/9/16 9 C1,C2,C3,C6
Monitoring 6 days Wed
12/14/16
Wed
12/21/16
Establishing and
maintaining contractual
relationship with suppliers
2 days Wed
12/14/16
Thu
12/15/16 10,11 C2
Reviewing project plan 2 days Fri 12/16/16 Mon
12/19/16 13 C1,C3,C5
Taking corrective actions 2 days Tue
12/20/16
Wed
12/21/16 14 C3,C5,C6
Project closure 3 days Thu
12/22/16
Mon
12/26/16
Obtaining feedback from
business client 1 day Thu
12/22/16
Thu
12/22/16 15 C4,C5,C6
Closing of contracts 1 day Fri 12/23/16 Fri 12/23/16 17 C1
Project sign off 1 day Mon
12/26/16
Mon
12/26/16 18 C1,C2,C3,C4
Work Breakdown structure:
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Key milestones:
Key milestones Expected date of completion
Planning Fri 12/2/16
Execution Tue 12/13/16
Monitoring Wed 12/21/16
Project closure Mon 12/26/16
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Gantt chart:
Figure 1 Gantt Chart with resource allocation
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