Management Accounting: Balance Scorecard for Tesla Motors Analysis

This project presents a balance scorecard analysis for Tesla Motors, evaluating its performance across four key perspectives: financial, customer, learning and growth, and internal business processes. The financial perspective focuses on shareholder value, including market share, sales, and cost reduction. The customer perspective assesses how Tesla meets customer expectations through affordable electric cars, excellent service, and extended range. The learning and growth perspective examines innovation through training, R&D, and expansion. Finally, the internal business process perspective analyzes efficiency in product innovation, design, and delivery timelines. The assignment utilizes a balanced scorecard approach to evaluate Tesla's strategy and operations, referencing key performance indicators for each perspective and drawing on relevant academic literature to support the analysis. The project aims to provide a comprehensive performance evaluation of Tesla Motors.

MANAGEMENT
ACCOUNTING-
PERFORMANCE
EVALUATION

BALANCE SCORECARD FOR TESLA
MOTORS
• FINANCIAL PERSPECTIVES:-
• WHETHER STRATEGY AND OPERATIONS OF COMPANY ADDS VALUE TO SHAREHOLDERS?
• HOW WELL OPERATIONS AND STRATEGY CONTRIBUTES TO THE IMPROVEMENT OF FINANCIAL HEALTH OF ORGANIZATION?
• CUSTOMERS PERSPECTIVES:-
• HOW STRATEGY AND OPERATIONS OF COMPANY ADDS VALUE TO ITS CUSTOMERS?
• IS TESLA MEETING THE EXPECTATION OF ITS CUSTOMER?
• LEARNING AND GROWTH PERSPECTIVE:-
• WHAT IS THE STRENGTH OF INFRASTRUCTURE OF COMPANY FOR INNOVATION AS WELL AS LONG-TERM GROWTH?
• IS TESLA IMPROVING ITS CRITICAL INTERNAL PROCESS?
• INTERNAL BUSINESS PROCESS PERSPECTIVE:-
• WHETHER THE COMPANY’S INTERNAL BUSINESS PROCESS HAS THE ABILITY TO ADD VALUE TO ITS CUSTOMER AND IMPROVE WEALTH OF
SHAREHOLDERS?
• IS TESLA IMPROVING ITS ABILITY FOR INNOVATING?

LIST FOR EACH AREAS OF SCORECARD
• FINANCIAL PERSPECTIVES:
• INCREASE IN MARKET SHARE
• INCREASE IN SALES
• REDUCTION IN COST OF PRODUCTION
• ACQUIRING NEW GROUP OF TARGET CUSTOMER
• CUSTOMER PERSPECTIVES:-
• AFFORDABLE ELECTRIC CAR
• EXCELLENT SERVICES TO CUSTOMER
• ENERGY CONSERVATIVE
• COVERAGE OF LONGER DISTANCE ON ROAD
• FREE CHARGING ON ROAD.

CONTINUED…
• LEARNING AND GROWTH PERSPECTIVE:-
• TRAINING AND DEVELOPMENT
• R & D ACTIVITIES
• EMPLOYING NEW ENGINEERS
• EXPANDING PRODUCTION LINE
• INTERNAL BUSINESS PROCESS:-
• NEW INNOVATION OF PRODUCT
• NEW DESIGN
• EFFICIENCY OF BATTERY CELL
• MEETING DEADLINE OF DELIVERIES

BIBLIOGRAPHY
• BASUONY, M.A., 2014. THE BALANCED SCORECARD IN LARGE FIRMS AND
SMES: A CRITIQUE OF THE NATURE, VALUE AND APPLICATION. ACCOUNTING
AND FINANCE RESEARCH, 3(2), PP.14-22.
• TJADER, Y., MAY, J.H., SHANG, J., VARGAS, L.G. AND GAO, N., 2014. FIRM-
LEVEL OUTSOURCING DECISION MAKING: A BALANCED SCORECARD-BASED
ANALYTIC NETWORK PROCESS MODEL. INTERNATIONAL JOURNAL OF
PRODUCTION ECONOMICS, 147, PP.614-623.