Digital Business and E-Commerce: Tesla Motors Case Study Analysis

This case study examines Tesla Motors Inc., a market leader in the automobile industry, focusing on its digital innovation and e-commerce strategies. Founded in 2003, Tesla has gained significant popularity through its adoption of digital technologies, aiming to establish a strong brand image and awareness among new customers. The study explores Tesla's business model, which includes direct sales, online service provision, and a supercharger network. It also delves into the company's vision of providing power to consumers, developing a standard platform, and considering data flows. Key aspects of digital innovation, such as improving manufacturing processes and employee training, are discussed. The case highlights the importance of creative thinking and motivation in driving digital innovation within the company, and the challenges faced by Tesla in the context of digital disruption. The study provides recommendations for taking the company to a broader digital area, recognizing customer expectations, and promoting future agility. The case study references several academic sources to support the analysis of Tesla's digital strategies.