BSNS7340 - Company Analysis Report: Tesla Motors Strategies

This report provides a comprehensive analysis of Tesla Motors, examining its organizational strategies, financial performance, and market challenges. The report begins with an introduction to Tesla Motors, highlighting its specialization in electric car manufacturing and its subsidiary focused on solar power. It then delves into a discussion of the company's financial struggles, including delayed deliveries, declining share prices, and quarterly losses. The report further explores the implementation of sales and marketing techniques to prevent sales loss, emphasizing the importance of understanding customer concerns and utilizing customer relationship management software. Challenges in implementation, such as acquiring expertise in building car batteries and the high infrastructure costs, are also discussed. The report concludes with recommendations, including hiring a chief operating officer and chief accounting officer, overcoming challenges, and analyzing government regulations. The report utilizes various academic sources to support its analysis, providing a well-rounded overview of Tesla Motors' current standing and future prospects.

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Organizational strategies
Name of the Student
Name of the University
Author’s note

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Implementation................................................................................................................................3
Conclusion.......................................................................................................................................5
Reference List..................................................................................................................................6

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Introduction
Tesla motors based in United States, which is an Automotive, and energy based Car
Company. The organization is specialized in electric car manufacturing and using the conception
of enabling and enhancing solar power by concluding as the subsidiary of it. It also operates in
multiple areas where they are focused to convert production into multiple times. Tesla is named
as the world’s best electric car that is continued to sell plug-in passenger car during the year
2018.
Discussion
Tesla is losing money and the consequences related to it are much severe as the deliveries
of the car are much delayed and hence delivery is declining rapidly (van Doorn, Zeelenber &
Breugelmans., 2019). There were tussle found in US security exchange where share prices of the
company fell miserably (Davies, Mete & Whelan. 2018). The organization faced $702 million
loss during first quarter of the year however; they also suffered numerous delivery issues and
logistical problems. The loss was found to be comparatively much worse when they found it
equivalent to $2.90 per share where it was estimated that they would possess 0.69-cent loss
(Lacan., 2018). Hence, margin became even wider. Tesla inherited their ultimate problem which
they ultimately encountered of quarterly losses which is mostly prescribed during the delivering
section considering in the overseas (Echevarria-Doyle & Dahl., 2018).
According to (Osman, Paleti & Mishra., 2018), employee satisfaction of the company
even went down leading to difficult logistic issues which is being imposed to the company by
going down to half of what the revenue earned by them earlier. The sales of the organization
even suffered through continuous process of the planned phase. Concluding the electric vehicle
associative carmaker intent of what they used to produce in the market (Tesla.com. 2019). The

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failure of model S which is referred as high-end model caused the major setback of the company
in locating to California. The electric automaker is maintained to deal with more heavily on the
selling of lower cost vehicles which is quiet new data show (Farkas & Telek., 2018). This is
explained by the chair of the organization which certainly discusses about significance to certain
degree of shipping the three cars which is globally involving moving from one factory to
another. This is the actual problem which cost maximum amount of transportation costs and
logistics problem which has lower segment of efficiency installed in them (Speranza., 2018).
Implementation
Implementing the sales and marketing techniques in order to prevent sales loss, certain
steps are required to follow the course of action. Learning the problems of customers,
understanding the concerns of them is required to analyze successfully. Enhancing the
destination from where they will absorb information.
Customer relationship management software is important for recording data regarding
clients, prospectus. It will help the business to review sales progress and will help to enhance
marketing processes into a new high.
Likely challenges in implementation
The major challenges in implementation are acquiring expertise in building the batteries
of cars. This feature involves cost challenges which has a target of $250 kWh. Hence, it is clear
that cost challenges plays a clear barrier for implementing it in the market. The infrastructure
cost is quite higher in the market, which ensures that direct expenses of the firm is higher.
The feature also involves in building local teams, language barrier challenges. Language
barrier challenges hinders effective communication. Those employees are not affluent in the

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primary languages using in the workplace might face difficulties while enhancing their needs and
wants. Later, it would not give job satisfaction to the staffs. Challenges entitling in building local
team involves lack of motivation, lack of content experiments and lesser member generated
engagement.
There is a challenge in receiving nod from the local government and then building
charging stations while connecting with the electricity network of utility companies. There are
certain regulations which is needed to follow by Tesla while bundling communicating network
with its utility firms.

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Summary & Conclusion
Hiring and updating the chief operating officer who is mainly consistent with persistent
criticism of Tesla, which had been, possess to make the promises. It is recommended to hire a
good chief accounting officer with undergoing the reputation who is inherited to develop the
manufacturing best out of them. Filing the gaps with empowering manufacturing excellence is
appropriate for hindering the betterment of it. Overcoming the challenges rapidly while
considering the challenges involved in this project. Analyzing the government rules and then
amend the threats will be fruitful for the firm
The recommendation is undergoing with it accords to ascertain a better transparent
attribute by pointing out the best figures to update within the automobile system.

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Reference List
Davies, G., Mete, M., & Whelan, S. (2018). When employer brand image aids employee
satisfaction and engagement. Journal of Organizational Effectiveness: People and
Performance, 5(1), 64-80.
Echevarria-Doyle, W., & Dahl, T. A. (2018). Numerical Hydrodynamic Study of Hypothetical
Levee Setback Scenarios (No. ERDC/CHL TR-18-1). ENGINEER RESEARCH AND
DEVELOPMENT CENTER VICKSBURG MS VICKSBURG United States.
Electric Cars, Solar Panels & Clean Energy Storage | Tesla. 2019. Tesla.com. Retrieved 25
September 2019, from tesla.com/
Farkas, C., & Telek, M. (2018). Capacity planning of electric car charging station based on
discrete time observations and MAP (2)/G/c queue. Periodica Polytechnica Electrical
Engineering and Computer Science, 62(3), 82-89.
Lacan, J. (2018). The four fundamental concepts of psycho-analysis. Routledge.
Osman, M., Paleti, R., & Mishra, S. (2018). Analysis of passenger-car crash injury severity in
different work zone configurations. Accident Analysis & Prevention, 111, 161-172.
Speranza, M. G. (2018). Trends in transportation and logistics. European Journal of Operational
Research, 264(3), 830-836.
van Doorn, J., Zeelenberg, M., & Breugelmans, S. M. (2019). EMOTIONAL EXPERIENCE
AND PROSOCIAL BEHAVIOR IN OBSERVERS OF UNJUST
SITUATIONS. Applied Psychology in Criminal Justice, 15(1).