Tesla Roadster: An Analysis of E-Marketing Strategies and Tools

This report examines e-marketing strategies for the Tesla Roadster, focusing on social media marketing and modern marketing concepts. The introduction highlights the importance of marketing in business and the role of technological advancements, particularly social media platforms like Facebook and Twitter. The report analyzes how Tesla, as a global electric vehicle manufacturer, can effectively market its new Roadster model. It discusses the importance of targeting the appropriate demographic and the use of social media platforms, especially Facebook, for effective communication and promotion. The report also delves into marketing theories, including the social marketing concept and the 7Ps marketing mix, emphasizing the importance of understanding consumer needs and preferences. The conclusion reiterates the effectiveness of social media marketing, particularly Facebook, for connecting with the target audience and promoting the Tesla Roadster. The report provides recommendations for Tesla to leverage Facebook for its marketing efforts.

E-MARKETING

Contents
Introduction......................................................................................................................................3
TASK...............................................................................................................................................3
A).................................................................................................................................................3
b)..................................................................................................................................................4
Conclusion.......................................................................................................................................6
Recommendation.............................................................................................................................6
References........................................................................................................................................7

Introduction
Marketing is essential part of business, that supports firms in expanding firm and
attracting more consumers towards the brand. Technological advancement has helped the entities
in market their products and services through electronic medium. Facebook, Twitter etc. are
various marketing tools that are recently used by many big organizations. Present study is based
on Tesla which is the global car manufacture. It is and American firm that is popular for its solar
panel manufacturing, electrical vehicles, energy cars etc. Report will discuss best social media
platform and tools to market Tesla Roadster. Furthermore, it will explain marketing theories and
its benefit for the business unit.
TASK
A)
Tesla is the global automobile firm which is conducting its operations across the world. It
provides variety of car products to consumers as per their requirements (Strauss and Frost, 2016).
Tesla Roadster is the new model of the firm which is the electronic battery powered sports car.
But electrical cars are now sell by any other automobile firms such as Toyota etc. In such
condition it becomes very difficult for the Tesla that to market its products and enhance sales of
the products. In order to market its products Tesla is targeting to young people those who have
adequate income sources and are aged between 25-40. These people have more interest in sports
cars. There are various marketing tools and platform that can be used by Tesla in order to market
its Tesla Roadster car. In the modern era young people take support of internet and social media
frequently (Baker and Saren, 2016). They get to know about new products and its features
through these platforms. Thus, company can use social media marketing sites. Facebook,

Twitter, Instagram help the firm in making effective communication with the clients and
resolving their quarries immediately. By this way entity can make them positive and can
influence their buying decision as well.
In the recent time 96% marketers are applying social media for marketing their goods and
services. It helps them in reaching to the mass audience and expanding the products across the
world. Tesla needs to use Facebook in order to make effective communication with the target
buyers (Constantinides, 2014). People aged between 25-40 use Facebook frequently and they
regularly check updates on Facebook and further comment over it. This is the platform that
circulate the messages frequently and increase communication chain. It is cost effective medium
that can assist Tesla in syndicating content and increasing brand visibility. By using this medium
cited firm can be able to make more people aware with benefits and features of Tesla Roadster so
that more people can get to know about its unique features. There are many other social media
platforms as well but Facebook is the platform on which interaction is very easy. Company can
share pictures, videos, content message on Facebook easily. If any person like the product and
comment over it then their friends and family members get to know about the new product of
Tesla easily (Sheikh, Shahzad and Ishak, 2016). In this manner cited firm can market its products
easily. Though, it can impact negatively also on the business unit because if someone do not like
the new car of Tesla then individual may give negative reviews which can make others
negatively. But it is the easiest sources of making connection with large number of people. Thus,
use of Face social media tool will help the Tesla in market the new product Tesla Roadster
effectively.

b)
Earlier companies were focusing more on their own benefits but now a days these firm
are paying attention on needs of consumers and are offering them products that can fulfill their
these requirements. In the modern era marketing concepts have been applied in different manner.
Social marketing concept is the modern theory that believes that organization are required to
determine needs of target markets and accordingly provide them products and services. This
helps in developing strong relationship with them and improving brand image as well. Modern
approach of marketing or marketing concepts pays attention on consumers the most. Clients are
life blood of business, if they are satisfied then entity can be able to sustain in the market for
longer duration. 7P’s marketing theory explains that companies need to focus on seven major P
elements (Abrar and et.al, 2016). These are: product, place, promotion, price, physical evidence,
people and process. If all these factors have been considered by the firm then it will help in
providing satisfactory products to consumers and retaining them in the brand for longer duration.
Promotion mix is another marketing theory that explains that it is essential for the business that
to promote products in right manner so that maximum people can make their mind to buy it.
Social media marketing is the new concept of marketing. This assist the Tesla in attracting more
people and interacting more with the target audience. This assist in making them aware with
products and identifying their needs, It assist in improving quality of business and offering them
such products that can met with their needs significantly (Top 5 Modern Marketing Concepts,
2017). Online communication through Facebook, Twitter etc. brings new opportunity for the
firm and make them able to listen consumer’s views effectively. This is the way that can aid the
Tesla in market its new products Tesla Roadster. In this medium company gives more respect to
research and innovation so that it can matched up with expectation of clients and can retain them

in workplace for longer duration. Social media marketing is the new modern marketing concept
that is beneficial for the Tesla in promoting its products across the world and raising revenues to
great extent (Sheikh, Shahzad and Ishak, 2016).
Conclusion
From the above report it can be concluded that social media marketing is the modern
concept that supports the firm in making close connection with mass audience. This assist the
company in identifying needs of consumers and providing them products that can fulfill these
needs. This aids in gaining success and earning more profit.
Recommendation
Tesla should defiantly try Facebook for market its new model Tesla Roadster. This weill
be easiest, cost effective and beneficial platform that will help in promoting product across the
world.

References
Books and Journals
Abrar, M. and et.al., 2016. E-Marketing Development and Its Application in Textile Sector of
Pakistan—A Theoretical Review. Journal of Service Science and
Management. 9(03).pp.243.
Baker, M.J. and Saren, M., 2016. Marketing theory: a student text. Sage.
Constantinides, E., 2014. Foundations of social media marketing. Procedia-Social and
behavioral sciences. 148. pp.40-57.
Sheikh, A.A., Shahzad, A. and Ishak, A.B.K., 2016. The mediating impact of e-marketing
adoption on export performance of firms: A conceptual study. Journal of Technology and
Operations Management. 11(1).pp.48-58.
Strauss, J. and Frost, R.D., 2016. E-marketing: Instructor's Review Copy. Routledge.
Online
Top 5 Modern Marketing Concepts. 2017. [Online]. Available through
<http://www.yourarticlelibrary.com/marketing/top-5-modern-marketing-concepts/53164>