This report examines e-marketing strategies for the Tesla Roadster, focusing on social media marketing and modern marketing concepts. The introduction highlights the importance of marketing in business and the role of technological advancements, particularly social media platforms like Facebook and Twitter. The report analyzes how Tesla, as a global electric vehicle manufacturer, can effectively market its new Roadster model. It discusses the importance of targeting the appropriate demographic and the use of social media platforms, especially Facebook, for effective communication and promotion. The report also delves into marketing theories, including the social marketing concept and the 7Ps marketing mix, emphasizing the importance of understanding consumer needs and preferences. The conclusion reiterates the effectiveness of social media marketing, particularly Facebook, for connecting with the target audience and promoting the Tesla Roadster. The report provides recommendations for Tesla to leverage Facebook for its marketing efforts.