This report provides an analysis of Tesla's global strategy, focusing on its approach to international markets. The paper examines Tesla's choice of a transnational strategy, which balances global efficiency with local market adaptation. It explores Tesla's direct-to-consumer distribution model, enabled by its strong online presence, and its impact on customer engagement and brand loyalty. The report highlights the company's expansion into markets like Romania, considering factors such as technical skills, automotive infrastructure, and government incentives. It also discusses the advantages and disadvantages of international strategies, including economic, cultural, and governmental risks. Furthermore, the paper references Tesla's competitive advantages, such as its direct selling model and the high prices of its vehicles, and suggests strategies for further global expansion. The report uses various sources, including Tesla's annual reports and academic literature, to support its analysis.
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