Strategic Plans: Analysis and Implementation for Tetsuya's Restaurant

This report presents a comprehensive strategic plan for Tetsuya's Restaurant, focusing on its expansion across Australia. The plan includes a vision and mission statement, stakeholder analysis, and an examination of internal and external environments, including political, economic, social, and technological factors. A detailed SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The report outlines a strategic planning process, including goal setting, analysis, strategy formation, implementation, and evaluation. It also considers sustainability, values, and roles/responsibilities within the restaurant. Risk analysis, risk management strategies, and recommendations for improvement are also provided. The report explores a cooperative venture, evaluates performance indicators, and suggests methods to improve the strategic planning process using tools like the Ansoff Matrix and market research. The goal is to generate revenue and gain a competitive advantage through business expansion across Australia.

Develop and Implement
Strategic Plans

Table of Contents
Activity 1A.......................................................................................................................................4
Vision Statement....................................................................................................................4
Mission Statement..................................................................................................................4
Stakeholders...........................................................................................................................4
Activity 1B.......................................................................................................................................4
Sustainability in vision and mission statement of the restaurant............................................4
Activity 1C.......................................................................................................................................4
Activity 1D.......................................................................................................................................5
Summarise strategic planning process....................................................................................5
Activity 2 A......................................................................................................................................5
Analysing internal and external environment.........................................................................5
Activity 2B.......................................................................................................................................6
Political, economic, social and technological developments.................................................6
Activity 2C.......................................................................................................................................6
Importance of roles and responsibilities, performance indicators and timeframes................6
Activity 2D.......................................................................................................................................6
Customer base........................................................................................................................6
Activity E.........................................................................................................................................6
SWOT analysis.......................................................................................................................6
Activity 2F.......................................................................................................................................7
Activity 2G.......................................................................................................................................8
Review of analysis .................................................................................................................8
Activity 3A.......................................................................................................................................8
Activity 3B.......................................................................................................................................9
Strategic plan..........................................................................................................................9
Activity 4A.....................................................................................................................................10
Performance indicator .........................................................................................................10
Activity 4B.....................................................................................................................................10
Recommendations................................................................................................................10
Activity 4C.....................................................................................................................................10

Major activity.................................................................................................................................12

Restaurant: Tetsuya's Restaurant
Activity 1A
Vision Statement
To become number one restaurant in terms of staff, service, healthy, quality food and
focus on transparency in business functions.
Mission Statement
To sell healthy, delicious food and beverages to customers and provide them with quality
service.
To provide all the employees with a friendly, co-operative and rewarding environment.
Stakeholders
Stakeholders of the restaurant are all the people who are interested in achieving business goals
and objectives which are:
 Employees
 Investors
 customers
 suppliers
 Owner
 manager
 community
 shareholders
Activity 1B
Sustainability in vision and mission statement of the restaurant
Vision: To become number one restaurant in terms of sustainability, quality service and food.
Mission: To provide customers with quality service, healthy food and a sustainable environment
for employees.
Activity 1C
The main values of the Tetsuya Restaurant will be transparency in their business,
accountability in the business and integrity within all the business functions of the restaurant. By
establishing the transparency in the restaurant will help in creating trust among the customers
and for any mistakes like lack quality and lack of proper service restaurant will be responsible.

Restaurant will maintain the integrity by providing effective food service within all restaurants
that will be established in Australia.
Activity 1D
Summarise strategic planning process
The strategic planning process that the stakeholders will support is the expansion of the
business in Australia, to achieve growth and expansion of business, to make innovations within
the restaurant business.
Strategic Process plan:
Goal: A goal of the restaurant is to expand a successful business across Australia.
Analysis: Australia is suitable for the restaurant business as there has been growth in restaurant
industry from last few decades, so it suitable for expanding the business across Australia. During
analysis an information will be collected from the stakeholders related to the expansion of
business across Australia.
Strategy formation: A strategy of the restaurant is to start the restaurant in main cities and
towns across Australia. For which an effective planning a budget is framed. Also, making the
innovations in the food that will be served to customers and with the management and the
technological standards that will be established with the restaurants.
Strategy Implementation: It is critical step for the business the strategy formulated should be
successfully implemented and is action stage of the plan. Plan will be implemented by starting to
establish small restaurants in the main cities of Australia.
Evaluation and control: Entire plan will be evaluated and any short comings will be addressed.
Activity 2 A
Analysing internal and external environment
Background: Tetsuya's Restaurant is a restaurant in Sydney opened by Tetsuya Wakuda. They
serve a degustation menu which is based upon Japanese philosophy of using natural seasonal
flavours, enhanced by classic French techniques and utilising the freshest possible ingredients.
Objectives: their main objective is to expand in all the cities of Australia.
Legislation: They follow all the rules and regulations required such as: Food Standards Australia
Act 1991, Food safety and hygiene regulations 2013 etc.
Recommendations: Can expand their menu according to the majority of the customers in that
particular area of Sydney.

Activity 2B
Political, economic, social and technological developments
Political:The political factors includes tax and health regulations.
Economic factors: These includes wages, health of economy which have the major impact on the
restaurant.
Social: there has been increased in awareness within the customers have become health
conscious which have an impact on the restaurant.
Technology: Now restaurants does not depend upon pen and paper system, restaurants are
implementing new computer system and still technology is advancing which have an impact on
the restaurant.
The legislation, regulations and codes and practices which is relevant to restaurant are food and
safety legislation Act 2006. By this law restaurants have to manage health and safety standards
of the customers. Intellectual property rights associated is that an individual can legally own
restaurant and owners has from IP which needs to be protected.
Activity 2C
Importance of roles and responsibilities, performance indicators and timeframes
It is important to include role and responsibilities because it will guide the employees of
Tetsuya restaurant what a restaurant wants from them. Also, performance indicators and time
frames will increase the productivity level of the employees of the restaurant.
Activity 2D
Customer base
The customer base of Tetsuya restaurant is iconic in attracting people of all class and
serves 8 main courses in their menu. In other words it can be said that main customer base of the
restaurant are all the customers who love Japanese food.
Activity E
SWOT analysis
Strengths:
 It is named as one of the popular restaurants of Australia, the staff is skilled and is owned
by world's renowned chef Tetsuya Wakadu.
 Also, Tetsuya Restaurant has got two allies which forms the strengths of the restaurant.
Weaknesses:

 Restaurant offers a limited course of food to their customers.
 Service only in one traditional way.
 Tetsuya Restaurant have to face tough competition from Sake restaurant and Azuma
Japanese restaurant which is a weakness for the restaurant.
Opportunities:
 Making innovations and adding more dishes in its menu
 Improving their service quality and technique.
Threats: High competition within the industry is posing a threat for the restaurant.
Customer Base of
Activity 2F
Consider a cooperative venture suitable to PBR in the bar and restaurant industry and
analyse each area below:
Cooperative venture
selected
Sono Japanese Restaurant
Risk analysis It requires huge investment and if the venture fails it may harm the image
of the restaurant.
Cost-benefit analysis If the venture is successful it will bring huge profits to the restaurant.
Is it consistent with
PBR vision, mission
and values?
Yes, it is consistent.
Does it provide for
due diligence?
Yes, it provides for due diligence.
Describe three (3) risks relevant to PBR that
may occur, including intellectual property
rights and responsibilities
11 As cooperative ventures may result the
risk of owning the property and if the
venture fails it may result into the
conflict.11 It may result in the loss of profits11 It may harm the public image of
Tetsuya restaurant.
Provide three (3) risk management strategies
relevant to strategic planning for PBR, to
manage the risks above.
1. Both the parties should get the new
ventured registered with in the joint
name of partnership by signing the
partnership deed.
2. Develop an innovative business which

will be able to attract more and more
customers
3. Formulate best marketing strategies in
order to attract more customers.
Activity 2G
Review of analysis
Yes, they are consistent with the advice/opinions which are discussed in the role play
because all these activities responds the different role and responsibilities that are assigned to the
staff of the restaurant. Also all of these activities will improve the performance of the restaurant.
Activity 3A
Background Develop and Implement Strategic Plans on the
restaurant.
Research To conduct a research on the restaurant.
Objectives To expand the restaurant in all the cities of
Australia.
Strategies To establish the growth strategy for expansion
of a business.
Priority To expand the business and to generate revenue.
Timeframe 1 year
Responsible
parties
Owner
Measurable
performance
indicators
The performance can be measured by achieving profits and expansion of the
business.
PEST (political, economic, social, and
technological developments) analysis
Political:Tax and health regulations.
Economic factors: These includes wages,

health of economy in Australia.
Social: Consumer awarenes
Technology: Technological up gradations.
Internal analysis Restaurant is in good position and is also in
competitive position
Competitors and allies analysis Competitor: Sake restaurant and Azuma
Japanese restaurant
Allies: Sono Japanese Restaurant.
SWOT Analysis Strengths: Restaurant owned by the renowned
chef and high staff skills.
Weaknesses: Serves limited course of food to
their customers.
Opportunities:Innovations and adding more
dishes in its menu,
Threats: High competition.
Risk analysis Loss of profits and restaurant image.
Risk management strategies To establish innovative business and
developing an effective marketing strategy.
Activity 3B
Strategic plan
A restaurant is going to expand it business in entire Australia for this purpose Tetsuya
restaurant is going for the growth strategy which will help the company to gain more and more
market share and will also help in gaining a competitive advantage within the industry.
Tetsuya restaurant

Theme: Expansion of Business Across Australia
Dated: 26-03-2018.
A restaurant is going to expand it business in entire Australia for this purpose Tetsuya
restaurant is going for the growth strategy which will help the company to gain more and more
market share and will also help in gaining a competitive advantage within the industry. For
which restaurant have established a strategic plan which is discussed below:
Strategic Plan
Mission: To sell healthy, delicious food and beverages to customers and provide them with
quality service.
Goal: To expand a successful business across Australia.
Strategy formation:
 Also, making the innovations in the food that will be served to customers and with the
management and the technological standards that will be established with the
restaurants.
 For the successful expansion of the business an effective budget plan is framed in order
to meet the objectives.
Strategy Implementation:- Plan will be implemented by starting to establish small restaurants
in the main cities of Australia.
Evaluation and control: Entire plan will be evaluated and any short comings will be
addressed.
Remarks: ________________________________________________________
Activity 4A
Performance indicator
In order to monitor the progress, first indicators is how staff is reacting to the plan and
how much motivated they are. Second is how well a plan has been successful, does the plan have
the capability to gain profits and how well it is able to face and minimise the risk.

Activity 4B
Recommendations
 Restaurant is going to start a home delivery system for the customers.
 Up grading the technology of the restaurant in order to attract more and more customers.
 Making the innovations in the restaurant.
 Changing the design of the restaurant.
Activity 4C
The agreed objective the manager was briefed was to expansion of the restaurant business
in Australia.
The two methods which can improve the strategic planning process are one is using
Ansoff Matrix for implementing growth strategy and another method making a proper research
within the market which could help in growth of a restaurant.

Major activity
Interactions required
to develop and
implement strategic
plans
Refer to activityQuestion to discuss / Action required
1A  Revise PBR vision and mission
and confirm that they are still
current and supported by
everyone.
 Participate in meeting using
listening and questioning to
understand the views of others
and confirm agreement.
 Use appropriate protocols when
communicating with
stakeholders to share
information.
Restaurant is currently working on
improving their vision and mission
so that everyone supports them. In a
meeting with stakeholders we can
give our point of view and listen to
others point of view so that it would
be easy for us to reach to a
conclusion. Basic protocols to
communicate with stakeholders are:
to understand and gain knowledge of
their work and their role in the
restaurant. Continuously updating
them about the current situation and
work to done,
1D  Brief relevant parties about the
plan.
 Gain support for the planning
process from all PBR
stakeholders.
 Achieve contribution and
endorsement of strategic plans.
 Collaborate with stakeholders to
achieve joint outcomes,
facilitating effective group
interaction, influencing direction
and taking a leadership role.
Plan to expand restaurant business
will be explained to all the relevant
stakeholders who are: Inverters,
suppliers, owner, managers etc. All
the stakeholders will be convinced to
participate in the planning process so
that restaurant business can be taken
further. Collaboration with all the
stakeholders can be achieved by
arranging a meeting with all the
stakeholders in order to interact with
them, influence direction and lead.
2C  Validate findings of research and
analysis from Activity 2A and
2B.
 Clarify and analyse PBR’s
Can validate all the findings such as
political, social, technological etc.
factors that can work as a hindrance
should be validated so that time

internal environment in the areas
below (from Activity 3A) for the
strategic plan:
o roles and responsibilities
o performance indicators
o timeframes
 Seek advice from PBR experts
wherever necessary
 Present information and seek
advice using language and
register appropriate to audience
frame of strategic plan, roles and
responsibilities of all the
stakeholders can be decided in
reviewed. Still, if any problem arises
then expert advices such as legal
advices from lawyers, financial
advices from financial advices can
be taken.
Beginning of
Part 4
You will communicate the strategic plan
and brief key people with a specific role
at PBR, in relation to your strategies.
 Communicate strategic plan to
all managers.
 Brief managers in relation to
strategies.
 Participate in discussions using
listening and questioning to
elicit the views of others and to
clarify or confirm understanding.
In the meeting of stakeholders,
strategic plan will be explained to all
the stakeholders including all the
managers. All the questions or
doubts will be clarified and then all
the managers and other stakeholders
will be explained their roles and
responsibilities so that strategic plan
can be carried forward.
4C  Evaluate achievement of
objectives at agreed milestones
 Review effectiveness of plan and
consider methods for improving
strategic planning processes
 Different milestones will be
set within the strategic plan
and it will be reviewed time
to time with the help of
various tools. This way
effectiveness of plan can be
observed that whether all the
milestones are achieved on
time or not. This will help all
the managers and other
stakeholders to improve
strategic planning process.