Business Development Plan for T&H Thai Restaurant: A Detailed Analysis

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Hospitality Provisions in
Travel and Tourism
Thai Restaurant Business Development Plan

Table of Content

Introduction
The restaurant will be named as T&H
Thai. The name indicates the objective of
the restaurant signified by T&H and it
stands for Tasty and Healthy an apt
description of Thai cuisine. The Thai food
appears to be exotic to people outside
Thailand and it’s healthy due to the way
it’s prepared. T&H Thai will offer in-house
dining and takeaways to its customers
(Tsai, 2012).

Rationale (Tsai, 2012)
 T&H Thai is small-scale café style restaurant that offers both in-house
dining and takeaway options.
 Thai Cuisine is the most popular cuisine of restaurant goers
(Richardson, 2016).
 Thai food caters to the requirement of people with the both vegetarian
and non-vegetarian palate.
 Thai food has a healthy disposition
 Thai food has many curry-based preparations favoured by people of
London
 The people in the UK are becoming health conscious
 The flavour mix of Thai and its curries are very people among the
locals.
 Over 2000 Thai restaurants in Britain
 The café restaurant will have alcoholic beverages to go with the Thai
cuisine which will another revenue source
 The availability of Takeaway will add another source of revenue

Salient Points
 The name of the café Restaurant will be
T&H Thai Café restaurant
 It will provide in-house dining and takeaway
services
 T&H Thai will be a hybrid of a café and a
restaurant that will provide comforts of a
café with the services of a restaurant.
 The focus will be on fast and quality service
 T&H Thai Where Taste and Health are
served together

Executive Summary
(McKeever, 2016)
 Business Name: T&H Thai Café Restaurant
 Strapline: Where Taste and Health Are Served Together
 Financial Summary: The Initial Investment will be £150000 to
establish the Café Restaurant.
 Business Summary: The name of the organisation is T&H Thai Café
Restaurant. It will be providing authentic Thai cuisine through in
house dining and takeaways.
 Business Aims:
 To provide an authentic Thai Dining experience
 To provide our customers with quality, healthy, and exotic
dining experience with high standard and fast service
 To support the pursuit of healthy living of our guests in a
tasteful manner
 To expand our operations within London in the first Three
years

Owner’s Background
 Objectives of operating a self-owned business:
› The idea of opening a Thai cuisine based restaurant is based on the popularity
of Thai food and the inclination of Londoners towards healthy eating. The
concept was opening a restaurant that’s different from others and that provides
the customers with an authentic Thai dining experience at a comfortable and
cosy setting but with service standards of a high-end restaurant.
 Past Experience:
› Exposure to Thai Cuisine preparation and restaurant operations
 Qualification and education:
› Hotel Management Degree
 Training:
› Practical exposure to restaurant management
› Plans to acquire further practical experience and theoretical knowledge through
courses in the near future
 Hobbies and Interests
› Acquiring experience and knowledge of South Asian Foods and Cuisines as well
as Alcoholic Beverages

Product and Services
(McKeever, 2016)
 Product and services:
› Thai Food, Alcoholic Beverages, In house
Dining, and Takeaways
 Description of Food:
› Food Items based on authentic Thai cuisine
with ingredients such as rice, vegetables,
spices, seafood and alcoholic beverages like
beers, whiskey, scotch.
 Food Types:
› Thai Food Types especially Curry based
preparations.

The Market (McKeever, 2016)
 Scale: Small Scale Business
 Customer Type: Individuals
 Target Market: People between the age of 18 to 39
years, tourists, and business travellers
 Customer Based at: Local residents of central
London, tourists and business travellers residing at
nearby hotels or visiting nearby tourist locations
 Customer attraction Factors: Popularity of Thai
Cuisine, Availability of Authentic Thai food, alcoholic
beverages, prompt service
 Factors affecting customers choice of business:
Service speed and quality, ambience, product pricing

Design
 Ambience: The ambience of T&H Café Restaurant will be
soothing and relaxing. There will be slow background music
to enjoy while enjoying authentic Thai Food and alcoholic or
non-alcoholic beverages. The artwork and furnishing will be
a mix of British and Thai with soft but sufficient lighting to
promote customer comfort.
 Culture: The culture projected by the Restaurant will be a
mix of Thai and British with a modern approach.
 Brand: The T&H Thai will project to be a Thai Café
restaurant that’s different from others. It will be focused on
promoting Thai dining in an exclusive setting with service
excellence. The major focus will be on promoting the
restaurant as serving exotic and healthy food that’s
delicious.

HR Management (Burns and
Dewhurst, 2016)

Organisational structure