Thales Group's Business Level Strategy, SWOT, & PESTEL Analysis

This case study provides an analysis of Thales Group's business level strategy, focusing on its operations in the defense, aerospace, and security industries. It includes a SWOT analysis of Thales' vehicle division in Bendigo, Australia, highlighting strengths such as its reputation for quality and established client base with the Australian Defence Forces (ADF), weaknesses related to economic downturns, opportunities in increased demand for defense vehicles, and threats from rising production costs and competition from emerging companies. The study recommends strategies for attracting human expertise in cybersecurity, including partnerships with educational institutions and offering placement sessions to students. It also discusses the benefits and drawbacks of setting up the vehicle division in Bendigo, emphasizing the importance of cost leadership strategies. Furthermore, it suggests relationship-building and corporate social responsibility initiatives to attract and retain high-quality staff in Thales' cybersecurity division. The analysis references various sources to support its findings and recommendations.

Running head: BUSINESS LEVEL STRATEGY OF THE THALES
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Business level strategy of the thales
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BUSINESS LEVEL STRATEGY OF THE THALES
Question 5
SWOT Analysis (Thales Vehicle division in Bendigo )
Strength
Thales is that it is a widely known for their
world-class design and production of specialist
mobility vehicles; this gives them an added
advantage as they value quality. The company
has already established its major clients in the
Australian Defense Forces (ADF).
Weakness
Thales Australian Company in Bendigo like
any other manufacturing company will build
much on manufacturing; therefore a major
drawback might be experienced in an event of
a drastic downturn in the economy that can
have a crippling consequence on it.
Opportunity
The increased demand for defense vehicles and
invulnerable vehicles by the Australian
Defense Forces is expected to accelerate the
growth of the Thales Australian Bendigo
Facility.
Threat
Production costs in the company might
increase by significant percentages; in addition,
the Bendigo facility might be vulnerable in
future to imports of vehicles from other
upcoming companies that are innovating
much-enhanced vehicles such as China and
Israel.
Which business level strategy I will recommend

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BUSINESS LEVEL STRATEGY OF THE THALES
Strategic recommendations on ways to attract human expertise, best quality staff in
Thales Company (Thalesgroup.com, 2018.p8).The current strategy Thales company is
employing to acquire human expertise is recommendable, working with other organizations to
integrate human expertise acquisition is one of the best ways that Thales will find expertise in
cybersecurity, the company is going ahead to train the students and provide them with a master’s
degree in cybersecurity. Secondly, the move of the Thales Company to offer placement sessions
to students to take part in research projects apprentices will provide a conducive environment to
grow the students into reliable cyber security experts.
Benefits/drawbacks of setting up the vehicle division in Bendigo (since Bendigo is a small
town)
There are several benefits as to the setting up of the vehicle industry in Bendigo by the
French defense systems company Thales. To be noted is the growth opportunity and
development of the transport and mining sectors which benefit from the revenue raised from the
industry as a result of the relations. Here in the business level strategy that may be employed
giving instant impact to the industry is the cost leadership strategy. The cost leadership strategy
considers the cost to make the goods, transport and deliver them to customers (Kimberley,
2018.P67). Since the raw materials put into the manufacturing are locally sourced and labor
source is drawn mainly from the population in Bendigo, Thales as an industry is set to thrive if it
considers these factors to lay its product prices.

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BUSINESS LEVEL STRATEGY OF THE THALES
Question 6) Strategic recommendations on ways to attract human expertise, best quality
staff to Thales cyber security division.
Strategic recommendations:
1) Relationship building can prove vital as a strategy. Working condition associations are again
and again befuddled by the nonappearance of assurance and trust in expert. Patching up laborer
trust and trust in the association's drive aggregate is a tried and true technique for improving
agent responsibility (Fischer, Gebauer & Fleisch, 2012.p67).
2) Asking the organization gathering to set up a relationship with most of the association's
laborers can impact shrewd influence delegate responsibility (Croxon, 2018p.67). Building a
business delegate relationship on trust and conviction incorporates influencing an excitement for
the regular difficulties specialists to stand and promote best practices as well as condemning
corruption (Thalesgroup.com, 2018).
3) Thales company values cooperate social responsibility; they have employed over 350
Victorians across the state and 200 people in its current location, Bendigo. In addition, the
company enables all business in all sectors to benefit from their world-class expertise. Thales is a
member of the Business 20 (B20) forum which comprises of organizations that campaign

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References
News, L. (2018). Thales’ joint venture. [online] Bendigo Advertiser. Available at:
https://www.bendigoadvertiser.com.au/story/704557/thales-joint-venture/ [Accessed 26
May 2018].
Thalesgroup.com. (2018). Belgian university and Thales form strategic partnership to train
future cyber experts | Thales Group. [online] Available at:
https://www.thalesgroup.com/en/market-specific/critical-information-systems-and-
cybersecurity/news/belgian-university-and-thales [Accessed 26 May 2018].
Thalesgroup.com. (2018). Cybersecurity: past, present and future | Thales Group. [online]
Available at: https://www.thalesgroup.com/en/critical-information-systems-and-
cybersecurity/news/magazine/cybersecurity-past-present-and-future [Accessed 26 May
2018].
Thalesgroup.com. (2018). General Dynamics vehicle arrives in Bendigo | Thales Group. [online]
Available at: https://www.thalesgroup.com/en/general-dynamics-vehicle-arrives-bendigo
[Accessed 26 May 2018].
Croxon, M 2018 75 years of defence manufacturing history celebrated at Thales in Bendigo,
Bendigo pp67-68