Business Project: Social Media's Impact on Thales Group UK

This business and management project investigates the role of social media and its practices in increasing the customer base for Thales Group UK, a multinational company. The research aims to identify effective social media strategies for attracting customers, including conversion ads, daily posting, and analytics. The project employs a literature review, quantitative research methods, and a questionnaire to gather data from 15 managers. The research questions explore social media's impact on Thales's growth, effective social media practices, and the benefits derived from these practices. The methodology includes primary and secondary data collection, convenience sampling, and a Gantt chart for time management. The project's findings aim to provide insights into leveraging social media for business growth, brand awareness, and increased customer engagement. The project will take approximately 96 days to complete all the activities and tasks.

Business And Management
Project
(To Identify The Role Of Social Media And
Practices For Increasing Number Of Customers)

ABSTRACT
Social media is important part of marketing which is used by companies for advertising
their service or product at marketplace. Number of social media practices have been used for
attracting larger base of customers. As it turn to support a organisation by improving its growth
and increasing sales. Thales group UK is a given multinational company that wants to use
different practices of social media for promoting their services or products to the customers and
in the marketplace. Along with this, different activities have been done for achieving research
aim i.e. “To identify the role of social media and practices in increasing customer base. It
includes literature review, research methodology etc. In literature review section, number of
sources such as books, journals, Magazines, publication research etc. have been followed for
critically analysing the impact of social media and practices in attracting larger customer base.
Along with this, different methods such as quantitative research, primary and secondary source
of data collection, questionnaire, Gantt chart, convenience sampling as a type of non-probability
sampling etc. have been used for completing each activities of research in systematic and
effective manner. Apart from this, number of sources were used by researcher including time,
cost, communication etc. These sources helped researcher in achievement of research aim and
objectives and also completion of research proposal in successful manner.

Table of Contents
ABSTRACT.....................................................................................................................................2
TITLE .............................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
RESEARCH QUESTION AND OBJECTIVES.............................................................................1
PRELIMINARY LITERATURE REVIEW....................................................................................2
METHOD........................................................................................................................................4
TIMESCALE...................................................................................................................................5
..........................................................................................................................................................6
..........................................................................................................................................................6
RESOURCES..................................................................................................................................6
.........................................................................................................................................................7
REFERENCES ...............................................................................................................................8

TITLE
“To identify the role of social media and practices in increasing customer base. A study
on Thales group UK.
INTRODUCTION
Social media introduces a a tool of marketing that is used by companies for promoting its
product or service in marketplace. It is the use of websites and social media platforms for an
organisation to increase number of customers easily. There are number of social media practices
including conversion ads, posting daily, presence and Maintenance, measurement and Analytics,
boosting posts, using the right creativity etc. These are main practices of social media that will be
more beneficial and useful for an organisation to maximise number of customers and also to
enhance their growth and success (Oostervink, Agterberg and Huysman, 2016). For business and
management research proposal Thales group UK is a given organisation. It is a French
multinational company that mainly specialise in designing and building an electrical systems.
They provides services for the defence, transportation, aerospace and security markets. It was
founded in 2000 by Thomson and headquartered in La Défense, France. Along with this,
company want to use social media practises for promoting its product and services and also
attracting maximum number of customers easily.
Main purpose of this research is to analyse importance of social media practices in
increasing customer base. It is a worth study for an organisation because in today's market social
media plays an important role in promoting business services and products in marketplace. This
topic is more valuable for an individual as it support them in improving its understanding about
the role of social media practices within an organisation (Brandtzaeg and et. al., 2016). This
research also more valuable for researcher by improving its research skills i.e. literature review
skill, data collection and data analysis skill, time management skill etc. These are main skills
which helps researcher in completion of research proposal within given time duration.
RESEARCH QUESTION AND OBJECTIVES
Aim: Main aim of business and management research proposal is “To identify the role of
social media and practices in increasing customer base. A study on Thales group UK.
Research Questions
 What are the role of social media in growth of Thales group UK?
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 What are the best social media practices and its importance in attracting larger number of
customers? What are the benefits that Thales group UK will get through social media practices?
Research Objectives
 To identify the role of social media in growth of an organisation.
 To understand about the social media practices and its importance in attracting larger
number of customers.
 To ascertain the benefits that Thales group UK will get through social media practices.
PRELIMINARY LITERATURE REVIEW
A literature review is a part of comprehensive summary of previous study on a topic. It is
a systematic and reproducible method which is used by researcher for identifying and evaluating
the existing body of completed work. Main purpose of literature review is to gain an appropriate
understanding of the available study and debates relevant to a specific area of study or topic, and
to present that understanding in the written form. Each objectives and questions of research will
be analysed in critical way (Arnaboldi, Busco and Cuganesan, 2017).
The role of social media in growth of Thales group UK
As per the view presented by Obbard (2015), social media within an organisation plays
an important role in attracting customers, employees and many other organisation. Internally,
social apps can support an organisation by creating a socially charged work environment that
fosters innovation and collaboration. Social apps give workers with spaces where they can easily
engage with each other, express themselves, discuss ideas and more. Thales group UK use open
text Tempo Social to communicate information, share resources and videos, post blogs and
participate in discussion forums.
According to the Kihl (2019), Social media have to played an effective role in
development of business growth and success. Social media helps an organisation in promoting its
product and services easily in marketplace. As it turn to support Thales group UK by increasing
number of customers and also maximising sales ratio. Thus, social media have positive impact
over the growth and success of company.
The social media practices and its importance in attracting larger number of customers.
According to the Mattoni, (2016) Practices are medium that contributes to bring change
in approaches for the purpose of improving their effectiveness. Social media is one of the aspect
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where practices are evolve in accordance to the time period due to involvement of high amount
of technology. It is essential to ascertain knowledge about such updates or new practices for
effective performance of functions through use of social media platforms. The best practices that
aid to attract large number of customers are defined below:
Presence and Maintenance: It is essential to logged in to the social media platforms
once in a day for the purpose of monitoring the activities and providence of response to the
queries of customers. This will have positive contribution in future for an organisation regarding
attainment of trust and loyalty of customers because this will creates belief that their grievances
are noticed and resolved on timely basis.
Measurement and Analytics: It is essential activity to perform as this will provides an
opportunity to ascertain the viability of their presence on social platforms and accounts. This
includes the process that aid in assessing success or failure through the use of different
software's. The applications which can be use in this regard includes TweetDeck and Hootsuite.
This will provides an opportunity regarding direction of usage along with monitoring of the
activities (Social Media Best Practices, 2020). The data and stats ascertained from such analysis
help in to track the keywords or appropriate results time to time. Finally, this will aid in better
understanding of customer along with formulating instant decisions regrading fulfilment of their
needs.
The benefits that Thales group UK will get through social media practices.
According to the Clarke (2019), there are number of social media practices such as
presence and Maintenance, measurement and Analytics, keep an eye on the competition etc.
These are main practices of social media which will be more beneficial for the success and
growth of Thales group UK. These practices helped an organisation by increasing number of
customers and maximising sales. With the help of these practices, company can easily bet
number of benefits such as boost brand awareness, increase inbound traffic, leverage social
advertising, increase number of customers, maximise sales etc. These are main benefits that get
by company by using social media practices.
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METHOD
This is important part of business and management research proposal as it will support in
collecting of information about the specific area of study. In this section, number of useful
methods will be going to used by researcher (Flick, 2015). These will be explained as below:
Type of research: Qualitative and quantitative are two types of research within an
investigation. In order to gather data about the role of social media practices quantitative type of
research will be used. As it will help investigator in collection of quantitative and numerical
information without any difficulties. On the other hand, qualitative type of study is not valuable
according to the selected topic because it require number of resources and also not give reliable
information or data (McCusker and Gunaydin, 2015).
Data collection: Within an investigation, primary and secondary are two types of data
collection methods. Both types of data collection will be used for gathering information
regarding the selected topic. Under primary method, questionnaire is used as it assist in
collecting of reliable information. For gathering secondary data, number of books, journals,
articles, review of literature, publication research etc. sources have been used by researcher in
section of literature review.
Research Instruments: There are number of research instruments including observation,
interview, questionnaire etc. These are main instruments of primary data collection but for
current study, questionnaire will be used. Main reason behind using questionnaire as it help in
gathering of reliable information and also save time and cost of researcher. In addition to this,
with the help of questionnaire large amount of data can be gathered from a larger number of
participants in a short time duration. On the other side, Interview and observation are not
consider as a valuable method for doing current investigation because it require maximum
amount of capital and also there is limited number of sample size.
Participant of research: Main participant of current investigation is 15 Managers of
Thales group UK. Main purpose for selecting managers as a research participant as they have
proper idea about the organisation.
Sampling techniques: Sampling is important for selecting sample size out of total
population. There are two techniques or method of sampling which are probability and non-
probability. These are main types of sampling but for selecting sample size within an
investigation, non-probability sampling will be used. In this technique of sampling, convenience
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sampling will be going to used. Main reason for selecting this type of sampling as it require
minimum amount of capital and time as comparison to probability sampling method (Etikan,
Musa and Alkassim, 2016). On the other hand, probability type of sampling is not valuable for
selected topic or study because there is higher complexity compared to non-probability sampling
and also it is more time consuming.
TIMESCALE
For this part of research proposal, Gantt Chart will be going to used. As it is a useful and
valuable graphical tool which shows number of activities performed against time. Main purpose
of using Gantt chart as a time scale, as it support in identification of starting and ending date for
research project. Under this chart, number of activities included which are mainly related with
the research project.
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From the above mentioned Gantt chart it has been interpreted number of activities with
its starting and ending data. For completing each activities of research project, around 96 days
will be required. As it is enough time for successfully completing each activities or tasks of
investigation.
RESOURCES
There is need of certain resources to conduct research proposal such as financial
assistance, newspapers, magazines,, internet connect, computer system and many other relevant
to the the study. With these investigation information about the role of social media practices can
be gathered properly and stored in reliable and authentic manner (Lodhia and Stone, 2017).
There are number of resources applied by an investigator to complete research project in more
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systematic and effective way. For this, time, communication, cost, etc. are consider main
resources that will support a researcher to successfully do each tasks or activities of research.
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REFERENCES
Books and Journals
Arnaboldi, M., Busco, C. and Cuganesan, S., 2017. Accounting, accountability, social media and
big data: revolution or hype?. Accounting, auditing & accountability journal. 30(4).
pp.762-776.
Brandtzaeg, P. B. and et. al., 2016. Emerging journalistic verification practices concerning social
media. Journalism Practice. 10(3). pp.323-342.
Etikan, I., Musa, S. A. and Alkassim, R. S., 2016. Comparison of convenience sampling and
purposive sampling. American journal of theoretical and applied statistics. 5(1). pp.1-4.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Lodhia, S. and Stone, G., 2017. Integrated reporting in an internet and social media
communication environment: conceptual insights. Australian Accounting Review. 27(1).
pp.17-33.
Mattoni, A., 2016. Media practices and protest politics: How precarious workers mobilise.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Oostervink, N., Agterberg, M. and Huysman, M., 2016. Knowledge sharing on enterprise social
media: Practices to cope with institutional complexity. Journal of Computer-Mediated
Communication. 21(2). pp.156-176.
Online
Social Media Best Practices 2020. [Online]. Available
through:<https://communications.tufts.edu/marketing-and-branding/social-media-
overview/social-media-best-practices/>.
Obbard., k. 2015. The Role of Social Media in Organizations. [Online]. Available
through:<https://strategicsocialmedialab.com/the-importance-of-social-media-for-
organizations/>.
Kihl., T. 2019. Importance of Social Media for Organizations. [Online]. Available
through:<https://strategicsocialmedialab.com/the-importance-of-social-media-for-
organizations/>.
Kihl., T. 2019. Importance of Social Media for Organizations. [Online]. Available
through:<https://strategicsocialmedialab.com/the-importance-of-social-media-for-
organizations/>.
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