Comprehensive Digital Marketing Strategy Report for The Float Space

This report presents a digital marketing strategy for The Float Space, an Australian float and wellness center. It begins with an executive summary and organizational background, followed by a detailed situation analysis including PESTLE and SWOT analyses, and competitor benchmarking. Primary research informs the identification of the target audience, including persona development. The report establishes specific, measurable, achievable, relevant, and time-bound (SMART) business objectives, and identifies appropriate digital marketing channels. An action plan and editorial calendar are provided to guide the implementation of the strategy, along with a budget and key performance indicators (KPIs) for measurement. The report concludes that the company can effectively achieve its business objectives by utilizing the right marketing channels.