Digital Marketing Strategy Report: The Float Space, Wellness Center

This report presents a comprehensive digital marketing strategy for The Float Space, an Australian float and wellness center. It begins with an executive summary and provides an overview of the organization, including its background, services, and market position. A detailed situational analysis is conducted, incorporating PESTLE and SWOT analyses, alongside competitor benchmarking. The report identifies the target audience through primary research, creating personas based on demographic information, attitudes, and online behavior. Subsequently, business objectives are established, and appropriate digital marketing channels are selected. An action plan and editorial calendar are developed to guide the implementation of the strategy, supported by a budget outlining anticipated expenditures and revenue projections. Finally, the report defines relevant metrics and KPIs to evaluate the effectiveness of the marketing efforts, offering insights into how The Float Space can effectively achieve its business goals through strategic digital marketing initiatives.