Analysis of Success Factors: The O2 Hospitality Business Report

This report examines the contemporary factors that contribute to the success of The Intercontinental London (The O2) in the hospitality industry. It begins with an introduction outlining the research aim, objectives, questions, and scope, focusing on identifying key success factors and business models. A literature review explores success factors like innovation, customer relationships, and employee satisfaction, alongside challenges such as a lack of clear vision and understanding customer needs. The research methodology employs a positivism philosophy and an inductive approach, utilizing a case study strategy with both primary and secondary data sources. Data collection methods include interviews, surveys, and document analysis, with a sample of 25 respondents. The report concludes by summarizing the study's purpose: to analyze The O2's success factors, challenges, and business models, providing insights for other businesses in the industry. The report also includes a time frame, work breakdown structure, Gantt chart and a comprehensive list of references.

Table of Contents
INTRODUCTION ..........................................................................................................................3
1.0 Background............................................................................................................................3
1.1 Research aim..........................................................................................................................3
1.2 Research objectives................................................................................................................3
1.3 Research questions.................................................................................................................4
1.4 Rationale and Scope of the research......................................................................................4
LITERATURE REVIEW................................................................................................................5
Success factors of The O2............................................................................................................5
Business Challenges of the O2....................................................................................................6
RESEARCH METHODOLOGY ..................................................................................................6
Research Ethics ...............................................................................................................................8
CONCLUSION ...............................................................................................................................8
TIME FRAME.................................................................................................................................9
Work breakdown structure ..........................................................................................................9
Gantt Chart...................................................................................................................................9
REFERENCES..............................................................................................................................10
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Research topic
Analysis of the contemporary determining factors for business success in the hospitality industry

INTRODUCTION
1.0 Background
Every organisation wants to be successful in the marketplace for which management develop
creative and innovative strategies or plans so that they attract more and more customer and be
competitive in the potential market (Owen and Taylor, 2020). There are several factors which
need to be considered by company management such as customer preference, economy, buying
power, competitors and so on. It is so because that will help them in be competitive as well as be
successful in the potential marketplace. However, with changes in nature of customers, diffusion
of cultures, technological changes, and demographic profiles of customers change, the influence
of some of these factors may be waning and become less significance. The research investigates
the contemporary determining factors which contribute to the success of the hospitality business.
The research is focused on The Intercontinental London (The O2). It operates in the hospitality
and they offer a wide variety of luxury hotel services.
1.1 Research aim
To determine the contemporary factors that contribute to the success of hospitality businesses
with the goal of identifying the challenges hospitality businesses face and isolating the key
success factors and business models used by The O2.
1.2 Research objectives
 To understand the factors that contribute to the success of The O2 in the potential market.
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 Identify the key success models of businesses in the hospitality sector.
 To identify business models of The O2.
 To identify different challenges which are experienced by The O2
1.3 Research questions
 What are the factors that contribute to the succession of The O2?
 What are key success business models of The O2?
 What are the different challenges which are experienced by The O2
1.4 Rationale and Scope of the research
The rationale of conducting this research is to understand the hospitality business
properly by determining that what factors, particularly the contemporary factors, that contribute
to the success of the companies conducting business in the respective industry (Owen and
Taylor, 2020). The study will gather information about the internal as well as external business
environmental aspect and different models that contribute to its success. In addition to this, the
researcher also wants to understand the challenges which are experienced by firms while
becoming a successful business. This will help the researcher to provide appropriate
recommendations to the firm. Through conducting this research, the researcher wants to enhance
their knowledge, ability, and skills as well as understanding so that they can conduct more
effective research on the same topic next time.
There are similar research topics like this research but most focus on emerging trends that
lead to business successes in the hospitality and none of these studies are conducted on the

current case study. The research gap here is therefore is identifying the contemporary factors
which help a company (The O2) operating in the hospitality industry to register success. It will
isolate its unique strategies and business models. By conducting this research, several people and
companies will benefit including future research opportunities.
LITERATURE REVIEW
Success factors of The O2
As per the viewpoint of Neringa Langvinienė (2020), there are several aspects which
directly or indirectly contributes to the succession of companies operating in the hospitality
industry as according to those factors management of firm can develop strategies as well as plans
successfully (Factors Influencing the Success of Business Model in the Hospitality Service
Industry, 2020). In respect of The Intercontinental London - The O2, the factors which contribute
to their success at the potential marketplace are innovation and creativity as according to this by
implementing new ideas and technology hotel able to attract more and more customers which
lead to increase in sales and customer's base. Another main factor which leads to a succession of
the respective hotel is the relationship with the customer as through that hotel able to retain the
customer as well as it also helps in encouraging customer again and again. In addition,
employees contribution and satisfaction also plays the main role in developing a successful
business. It is so because when employees of a firm are happy and satisfied, then their
performance gets enhance, which also improve customers engagement effectively. So it is
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essential for management of The Intercontinental London - The O2 to understand these aspects
and always considered it in order to be successful in the potential marketplace.
Business Challenges of the O2
As per the perspective of the Sharon Hayes, there are several challenges which are
experienced by a company operating in the hospitality industry while developing a successful
business and it is essential for them to understand those challenges as well as develop strategies
to overcome it successfully (10 Barriers to Success in Business, 2020). In this first challenge is
not understanding or having vision properly as if employer and employees did not understand the
vision of hotel properly they not able to deliver services accordingly to the customers which
impact on their goodwill and market value. In this another challenge is not understanding need as
well as the demand of customer properly, it is challenging because in hotel succession is mainly
based on customer satisfaction and if employees not understand their requirement, they not able
to deliver services accordingly. These are the main challenge experienced by The
Intercontinental London - The O2 while developing a successful business.
RESEARCH METHODOLOGY
Research philosophy – In this project, the researcher is adopting positivism research philosophy
because that help in understanding is gathering information in a proper manner, which leads to
getting desire outcome successfully.
Research approach – There are mainly two kinds of research approaches, inductive and
deductive. In respect of this research project, the investigator is implementing inductive research

approaches as through that they able to collect more authenticate as well as reliable information
related to the topic.
Research Strategy : It is considered as a method which is adopted by a researcher to gather
authenticate as well as reliable information. In respect of respective research, the researcher is
adopting a case study strategy for collecting in depth and detailed data on a given unit, The O2
which will then be used as plat form to make general conclusion about the contemporary factors
for business success in the industry.
Research choice: The study will collect both primary and secondary sources. The research
choice of the researcher in respect of this research is multi-stage involving collecting both
qualitative and quantitative data but the qualitative data will be used in data analysis and
interpretation to attain the desire goal of this study.
Data collection method – The secondary data will be collected from company websites,
documents, customer reviews, and other industry documents. For primary data, the researcher for
gathering data using unstructured and semi-structured interviews, survey questionnaire
including opened questions, and focus group.
Source of data: There are mainly two sources of data, i.e. primary and secondary source. In
respect of respective research, the researcher is adopting the primary source in which they will
collect information related to a topic by them. In addition to this in respect of primary source,
they are gathering information by developing a questionnaire which is filled by selected
respondents.
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Sample – Sampling is considered as a method or technique through which the researcher able to
select the most appropriate respondents for their project from the whole population (Pinos-Vélez
et al., 2020). In this study, simple random sampling for selecting their audiences because
through this, they able to provide equal opportunities to all audiences. In this, the sample size
will be 25 respondents who are the staffs and customers of the hotel as they provide more
accurate as well as to authenticate information.
Data analysis will use qualitative data analysis techniques including content, thematic and
narrative analyses.
Research Ethics
All sources and authors used will be acknowledged and referenced using Harvard referencing
system. The research will obtain informed consents from all potential subject units’ prior data
collection activity. Participation will be voluntary, and the data will only be used for academic
purposes and any other will seek the prior consent
Confidentiality will be assured and all efforts will be made to analyse and interpret the data to
reflect the intentions of the participants. There is not component that will involve an activity that
cause physical harm to participants and will ensure that no question interview will cause any
distress, or psychological harm, discrimination.
CONCLUSION
The purpose of the study is to identify and analyse contemporary factors that contribute
to ‘The O2’, London business success by identifying it is the challenges, key success factors

and business models. This will provide information to struggling businesses in the industry and
used as platform for emulation.
TIME FRAME
Work breakdown structure
Gantt Chart
In respect of modern Gantt Charts, it also shows the relationship of dependency among
the activities as well as present schedule status. This will mainly help the researcher in ensuring
that the work of research will be accomplished in the proper way as well as on time.
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REFERENCES
Books and Journals
Owen, N. and Taylor, W., 2020. Looking to the future: Succession planning for family-owned
wineries: Determining roles for the next generation in the wine business. Australian and
New Zealand Grapegrower and Winemaker. (673). p.78.
Owen, N. and Taylor, W., 2020. Succession planning for family-owned wineries: Sale as an
option within the succession plan. Australian and New Zealand Grapegrower and
Winemaker. (672). p.79.
Bosveld-de Smet, L. and Houben, D., 2020, August. Map or Gantt? Which Diagram Helps
Viewers Best in Spatio-Temporal Data Exploration Tasks?. In International Conference
on Theory and Application of Diagrams (pp. 357-364). Springer, Cham.
Newman, M. and Gough, D., 2020. Systematic Reviews in Educational Research: Methodology,
Perspectives and Application. In Systematic Reviews in Educational Research (pp. 3-
22). Springer VS, Wiesbaden.
Vasiliev, A.N., Goryachkina, V.P. and Budnikov, D., 2020. Research Methodology for
Microwave-Convective Processing of Grain. International Journal of Energy
Optimization and Engineering (IJEOE). 9(2). pp.1-11.
Pinos-Vélez, V. and et.al., 2020. Designing the Pre-Class and Class to Implement the Flipped
Learning Model in a Research Methodology Course. IEEE Revista Iberoamericana de
Tecnologias del Aprendizaje. 15(1). pp.43-49.
Online
10 Barriers to Success in Business. 2020. [Online]. Available
through:<sharonhayes.com/business-strategy/barriers-success/>.
Factors Influencing the Success of Business Model in the Hospitality Service Industry. 2020.
[Online]. Available through:< https://www.researchgate.net/figure/Factors-influencing-
the-success-of-the-hospitality-business-model_fig1_286542734>.
Hospitality Industry. 2020. [Online]. Available through:<
https://www.xotels.com/en/glossary/hospitality-industry/>.