Strategic Management Report: The Warehouse NZ Business Strategy

This report provides a strategic management analysis of The Warehouse New Zealand (NWZ). It begins with an introduction to business organizations and the importance of strategic planning. The report then conducts a PESTLE analysis, examining political and environmental factors affecting NWZ. A value-chain analysis follows, breaking down primary and support activities. A SWOT analysis assesses NWZ's strengths, weaknesses, opportunities, and threats. The Porter Five Forces model evaluates the competitive landscape. Functional-level strategies, including human resources, are discussed. Recommendations are provided for senior-level management regarding financial, business-level, and corporate-level strategies. The report explores globalization strategies for business expansion, including joint ventures and franchising. Modern technologies like artificial intelligence and data analysis are suggested to sustain a competitive market position. The report concludes with an overview of the findings and recommendations, emphasizing the importance of strategic planning and adaptation in the retail industry, with the inclusion of various models like SWOT, Pestle, Value Chain Model and recommendations for future improvements.

STRATEGIC
MANAGEMENT

Table of Content
 Introduction
 Part 1
 Conclusion
 References

INTRODUCTION
 Business organization is the single or individual identity which handle by the two or more
than two person.
 It is a commercial process which provides services, products to the ends consumers.
 A business organization offers legal framework that defines the company structure, profit
dispersal and liability risk.
 It is basically an analysis done by the company which includes monitoring and evaluating
the outcomes from the policies implemented.
 As the environment is dynamic the plans and policies need to be changed according to it to
survive in the market by assessing the environment both internal and external

Pestle Analysis
 Political Factors: The Warehouse New Zealand expose itself to Political environment
of different countries by serving in various their and also has to face diversified risks in
relation to their operations at different places.
 Retail industry of NWZ gets affected by political fluctuation very badly, changes in
norms and trade polices create problem for the retail business and they sometimes fail
to run business systematically.
 For gaining competitive advantage it has to diversify the risks such as instability of
politics, taxation rates, bureaucracy and governments interruption in warehousing
business, etc. in a systematic manner according to the country's environment

CONTINUE
 Environmental Factors: Each and every market has its own standards of environment
which includes factors such as laws for environmental pollution, management of waste,
recycling, etc. which needs to be followed.
 Proper evaluation of the factors in different market can help The Warehouse New
Zealand in gaining the competitive advantage.

Value-Chain Analysis
 This analysis divides the activities of an organization in primary and support activity
and a proper analysis is done on them in regard to their contribution and outcomes of
operations in which they were used and the final value addition to the product and
services of The Warehouse New Zealand by their application.
 Primary Activities
 It includes the activities which are directly related to the conversion of inputs and raw
materials into the final products and services and their distribution process(Rosenbaum-
Elliott, Percyand Pervan, 2015).

Support Activities
 Procurement: All the resources, materials, stocks, etc. which are required for
completion of primary level activities by The Warehouse are served by procurement.
 Technological Development: Development of technology by The Warehouse New
Zealand in Transport services for delivery of goods, and hi-tech artificial intelligence
services will require a lot of research and investment, but once installed, it will result in
long term benefits(Jenkins and Williamson, 2015).

SWOT Analysis
 STRENGTH
 It has established is network globally in approximately 50 countries.
 It has a large market share in retail services(Hitt, Ireland and Hoskisson, 2016).
 Strong customer base and leading the New Zealand and other markets in different
areas.

CONTINUE
 Weakness
 It is more dependent on the other market for providing its basic services.
 It has weak brand awareness and the market share and the retail stores are
comparatively less due to strong competition.