Business Plan for a Theatre: Myanmar Theatre Private Limited

This business plan outlines the establishment of Myanmar Theatre Private Limited, a new cinema venture in Yangon, Myanmar. It includes an industry analysis, focusing on Myanmar's growing economy and entertainment sector, along with a market segmentation targeting families and young adults. The plan details the company's vision and mission, its competitive landscape including direct and indirect competitors, and comprehensive marketing and operational strategies. Furthermore, it provides a detailed financial plan with pro forma income statements, cash flow projections, and break-even analysis, alongside an assessment of potential risks and contingency plans. The document also covers the organizational structure, management team, and their respective roles. This business plan aims to provide a roadmap for Myanmar Theatre Private Limited to establish itself as a leading provider of superior movie experiences in Myanmar. Desklib offers a wealth of similar business plans and solved assignments to aid students in their academic pursuits.

Running head: A BUSINESS PLAN FOR A THEATRE
A Business Plan for a Theatre
Name of the Student
Name of the University
Author note

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A BUSINESS PLAN FOR A THEATRE
Table of Contents
Part I. Introductory page:.................................................................................................................
A. Name and address of business:...............................................................................................
B. Name(s) and address(s) of the principles:...............................................................................
C. Nature of the business:............................................................................................................
D. Statement of financing:...........................................................................................................
E. Statement of confidentially:....................................................................................................
Part II. Executive Summary:............................................................................................................
Part III. Industry Analysis:..........................................................................................................
A. Future outlook and trends:......................................................................................................
B. Analysis of competitors:.........................................................................................................
C. Market Segmentation:.............................................................................................................
D. Industry and market forecasts:................................................................................................
Part IV. Description of venture:.......................................................................................................
A. Product(s):...............................................................................................................................
B. Service(s):...............................................................................................................................
C. Size of business:......................................................................................................................
D. Office equipment and personnel:............................................................................................
E. Background of entrepreneur(s):............................................................................................
Part V. Marketing plan:.................................................................................................................
A. Pricing:..................................................................................................................................
B. Distribution:..........................................................................................................................

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A BUSINESS PLAN FOR A THEATRE
C. Promotion:.............................................................................................................................
D. People:..................................................................................................................................
E. Process:..................................................................................................................................
F. Physical Evidences:...............................................................................................................
G. Future Product forecasts:......................................................................................................
H. Controls:................................................................................................................................
Part VI. Production plan:...............................................................................................................
A. Manufacturing process:.........................................................................................................
B. Physical plant:.......................................................................................................................
C. Machinery and equipment:....................................................................................................
D. Names of suppliers of raw materials:...................................................................................
Part VII. Operational plan:............................................................................................................
A. Description of the company’s operations:............................................................................
B. Flow of orders for goods and/or services:.............................................................................
C. Technological utilization:.....................................................................................................
Part VIII. Organizational Plan:......................................................................................................
A. Form of ownership:...............................................................................................................
B. Identification of partners or principles shareholders:...........................................................
C. Authority of principles:.........................................................................................................
D. Management team background:............................................................................................
E. Roles and responsibilities of members of organizations:......................................................

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A BUSINESS PLAN FOR A THEATRE
Part IX. Financial plans:................................................................................................................
A. Assumptions:........................................................................................................................
B. Pro forma income statement:................................................................................................
C. Cash flow projections:..........................................................................................................
D. Pro forma balance sheet:.......................................................................................................
E. Break even analysis:..............................................................................................................
F. Sources and applications of funds:........................................................................................
Part X. Assessment of Risk:..........................................................................................................
A. Evaluate weakness (es) of business:.....................................................................................
B. New technologies:.................................................................................................................
C. Contingency plan:.................................................................................................................
References:....................................................................................................................................

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A BUSINESS PLAN FOR A THEATRE
Part I. Introductory page:
A. Name and address of business:
The name of the theatre company would Myanmar Theatre Private Limited
(MTPL). The address of the business firm would be on the Kabar Aye Pagoda Road on
which the the Kabar Aye Pagoda is located. The area is close to Okkala Golf Resort. The
area is crisscrossed by the Parami Railway and the Kanbe Railway stations. The area has as
many as five bus stops. The theatre address would need to acquire its headquarters on the
Kabar Aye Pagoda Road because the area has excellent connectivity which would enable
viewers easy access to the theatre. The second address of Myanmar Theatre Private Limited
would be on the Kabar Aye Pagoda Road in the Suniram Park area close to the Sedona
Hotel Yangon. This location would provide transport facilities like railway stations and bus
stops. The theatre would overlook the Inya Lake, thus the consumers would be able to enjoy
an exotic view of the majestic lake.
B. Name(s) and address(s) of the principles:
The name and address of the principle(s) or director (s) are as follows:
Mr. Lee Cheng, CEO
1 Kabar Aye Road,
Yangon
Mr. Patrick Thomas, Financial director
11 Washington Park,
Yangon
Mrs. Elizabeth Francis,

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A BUSINESS PLAN FOR A THEATRE
Pyay Road,
Yangon
C. Nature of the business:
The nature of the Myanmar Theatre Private Limited would be provide superior film
watching in comfortable environment. The company would also enable the consumers to
purchase different types of snacks like flavoured popcorn and beverages like coffee and Pepsi
at the dedicated food counter. The customers would also be able to obtain membership with
the theatre and avail discounts on tickets to watch movies.
 Vision: Myanmar Theatre Private Limited would operate in the entertainment sector
in Myanmar and offer superior quality movie experience to the viewers. The
organisation would also aim to benefit in the local community by employing people
from the surrounding locality.
 Mission: Myanmar Theatre Private Limited seeks to achieve high position in
Myanmar as a provider of superior ambience and great food to set a benchmark in its
markets. The firm according to market opportunities would expand into allied
business like distributorship and film production to serve the economy in more than
one ways.
D. Statement of financing:
The financing of Myanmar Theatre Private Limited would be provided by the
directors at the initial stage. The management of the company would also approach banks to
open current accounts and to borrow loans. The firm would also require to obtain access to
payment gateways of the banks to make and receive payments online. The firm at a later
stage would get listed on the Yangon Stock Exchange (Ysx-mm.com. 2018). This would
allow the firm to raise capital from Myanmar’s booming stock market. The initial amount of

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A BUSINESS PLAN FOR A THEATRE
capital which would be required to start the business would K 10000000 which comes to
USD 6409.85 as on December 8, 2018. The breakdown of the capital structure is as follows:
 CEO-40 percent of the initial capital which amounts of K 4000000.
 Director 1-30 percent of the initial capital which amounts of K 3000000
 Director 2-30 percent of the initial capital which amounts of K 3000000
E. Statement of confidentially:
The information provided in the business plan would be a property of Myanmar
Theatre Private Limited and could be confidential. Any application, usage and sharing of the
data would require prior permission of the directors. The person(s) using the information
including employees and third parties need approval of the management. Any misuse of the
confidential information will attract legal actions. The firm would mentioned afore would
respect and protect the confidential information of consumers like their email address and
bank account details under the Consumer Protection Law, Myanmar
(Myanmartradeportal.gov.mm. 2018). The firm should only use and manage customer data
for business purpose with consent of the respective customers.
Part II. Executive Summary:
New start-ups usher new revenue generation, production and employment
opportunities in emerging economies like Myanmar. However start-ups have to face stiff
challenges in the market in the initial phases due to scarcity of capital, dearth of experienced
employees and limited capabilities to offer products to consumers. The competition before
these new firms is intensified by the threats they receive from existing and established firms.
The study shows that the entertainment industry of Myanmar is fiercely competitive with
presence of international film theatres. The start-up named Myanmar Theatre Private Limited
would require to form strong marketing strategies to successfully establish itself in the

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A BUSINESS PLAN FOR A THEATRE
country. The study also shows that the firm would require to form a strong financial and
contingency plan to ensure its sustainability in the market.
 Vision statement:
The vision of Myanmar Theatre Private Limited is to provide world class film
viewing experience to viewers in the initial stage and then expand to incorporate more
business units like production of films to be able to serve customers and the
community better.
 Mission statement:
To provide superior movie viewing experience to the people of Yangon and then
spread out into other cities as well to cater to their resident population.
Part III. Industry Analysis:
3.1. Country Profile:
Myanmar is one of fast growing economies in Southeast Asia with a GDP of $
334.856 billion as on 2017. The country has a very rich culture and people from different
orign like Chinese, Thai and the people of Burmese origin. The country has a growing middle
class population and people have more disposable income owing to rising per capita income.
The country has a strong relationship with developed and developing nations of the world.
The government of Myanmar has made new developmental strategies to attract more foreign
direct investments into the country (Dica.gov.mm. 2018). This is evident from the fact that
the FDIs from countries like India and the US have boosted the development of Myanmar
which is evindent from the rising GDP of the country as shown in the graph below.

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A BUSINESS PLAN FOR A THEATRE
Figure 1. Graph showing GDP of Myanmar
(Source: Tradingeconomics.com. 2018)
3.2. City profile:
Yangon was the former political capital of Myanmar and the commercial capital of
the country. The city is the hub of music, culture, entertainment and theatre. The city has the
highest penetration of internet in Myanmar and hence is the choicest location for Myanmar
Theatre Private Limited. The city has a large population of upper class and middle residents.
Yangon is ruled by the Yangon City Development Committee. The city attracts large
population of tourists and thus luxury hotels. The city would be apt for opening the movie
theatre as the residents and tourists would provide large viewership (Ycdc.gov.mm. 2018).

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A BUSINESS PLAN FOR A THEATRE
Figure 2. Future population forecast in yangon
(Source: Ycdc.gov.mm. 2018)
3.3. Movie industry:
3.3.1. Market size:
The number of movie theatre is decreasing since the major chains of the movies
theatres are developing mega multiplexes that pile increased number of people to smaller
spaces. This strategy has left the popular down theatres in Myanmar town location still
vacant. However, the movie theatre industry in Myanmar started in the 20th century that
peaked in the year 1950’s and 1960’s. There are almost 57 movie theatres located in Yangon,
which are not clean and hygienic (Screen 2018). In addition to this Myanmar has a proud
tradition with oldest movie theatre that are popular amongst the audience. There are almost
40 cinema theatres across Myanmar and the proposed theatres plans are 100 that will be
finished within two years. The group have annual budget of $4million for building 100
cinema theatres and K 200 million that has been assumed for each of 316 seat present in the
cinema.

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3.3.2. Market trends and opportunities:
From various sources it has been found that the box office revenues are expected to
fall down in the year 2019 after the stellar performance in the year 2018 which was party
driven by number of unique blockbuster (Krüger-Klausen and Odgaard 2014). However,
there is a steady streaming of strong performing movies in most of the movie theatres in
combination with the new state of the art cinemas that has boosted both attendance in cinema
and prices of ticket. Owing to this, the box office profit have componential increased with
4.3% (todayonline.com 2018). Therefore, the trends are movie towards high performing
movies streaming in movie halls.
3.4. Competitors
3.4.1. Direct competitors:
Competition for the movie theatres specifically in a place like Myanmar may come in
various ways. In general, the indirect competition such as entertainment substitute in the
regional areas. In addition to a competition that comes from the local or multiplex hall and
other restaurants such as PVR, Inox theatres located in malls (Timesnownews.com 2018).
This is because; restaurants too may present a potential complimentary offering that might
exploit the food offering provision through strategic partnership. As discussed earlier, the
direct competition for the movie theatre is located near the location those 45 miles away from
the Entertainment Theatre.
3.4.2. Indirect competitors:
The indirect competitor of the movie theatres are other entertainment facilities like
sports and outdoor recreation. The television and the radio are also competitors because they
are capable of providing the consumers entertainment like songs at no extra costs.

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A BUSINESS PLAN FOR A THEATRE
3.5. Market Segmentation:
The market will be segmented in to two major categories they are as follows:
Families: These segments of the market will be emphasizing on the adults and the
parents along with children will be visiting the movie theatre to watch the latest movies that
are on release. They will be seeking for a less pricey, affordable, quality and family centred
entertainment experience.
Young grownups: The specific segment of the market will be consisting of adults of
the age group 16-24 including male and female. This group of people will be mostly
interested in watching comedy, fantasy, action and adventurous movies that are not usually
directed at the children and family markets.
D. Industry and market forecasts:
Following the changing trends within the industry that a buzz could be created once the
the movie theatre opens in Myanmar. Excitements will build as a grand launching initiate,
therefore market forecasts asserts that:
 In order to encourage the excitement of consumers, the owners of the Myanmar movie
Private Limited theatre will have to open a building marquee (The Myanmar Times
2018).
 Advertisement will be posted in both local as well as college daily news pares with
promotion of coupons free food items.
 This will helps in gathering huge number of profits coming from commissions.
 Websites will help to keep the customers close to the information about the threated
and to provide updates on the movies.