Effective Business Communication: Theories, Barriers, Strategies

This report examines business communication through the lens of established theories such as Bureaucracy Theory, Acceptance Theory of Authority, and General System Theory, highlighting their impact on organizational structure and information flow. It identifies key barriers to effective communication, including cultural differences, selective perception, and goal conflicts, using the example of the Bri-tech company to illustrate these challenges. The report further proposes strategies for improving organizational communication, emphasizing the importance of understanding employee needs, using clear and positive language, and ensuring clarity in communication to avoid misunderstandings. Ultimately, the report underscores the critical role of effective communication in fostering a positive work environment and driving organizational success, suggesting that by implementing the discussed strategies, companies can overcome communication barriers and achieve their goals. Desklib provides access to this and many other solved assignments for students.

Business Communication

Table of Contents
Abstract.................................................................................................................................................2
Introduction..........................................................................................................................................2
Theories of Organizational Communication........................................................................................2
Bureaucracy Theory.........................................................................................................................3
Acceptance theory of Authority .....................................................................................................3
General System Theory....................................................................................................................3
Barriers in Organizational Communication..........................................................................................4
Cultural Barrier ..............................................................................................................................4
Selective Perception.........................................................................................................................4
Goal Conflicts..................................................................................................................................5
Strategies of Organizational Communication.......................................................................................5
Conclusion............................................................................................................................................6
References............................................................................................................................................7
Abstract
This module discusses about communication under the aspect of business law. It determines
organised interaction between employer and employee following standards of regulations. The
barrier and limitation in achieving interactive growth of company. This further recommended by
analysing certain strategies for planning proper communication with its team or employees and
carrying organisation efficiently.
Introduction
The word communication under business law refers to exchange of ideas and thoughts. It
helps in developing and understanding each other view points. Business communication refers to
regular basis outsourcing of content with aim to associate with each other creating friendly
environment(Abrashi, 2018). . Such interaction can be either in oral or written form within
company or outside organization . It gives freedom to its employee to express their thoughts and
information regarding it. This report confers theories on which company communicate in organised
way. It also elaborate barriers and limitation faced by organisation implementing its policies and
regulations. Further, discussing strategies in planning to achieve such goals.
Theories of Organizational Communication
The organizational communication has evolved and advanced widening its scope over last
few years. This happened after introducing theories for managing business in a proper way which
prescribed the presentation of how, what and why the structure of enterprise should be in a certain

way. It has been noted that such interaction pertains to be considered as most significant corporation
in world at large(Larsala, 2021). This structure of business also determine importance and growth
within its scope. Theories on which organization communication depends are-
Bureaucracy Theory
Bureaucracy is one of the theory founded by German scholar, Max Weber who comprehends
the formation of organization to be complex and classical. It exhibits series of individual ranked
above one another. This follows the approach of transmitting information by member of such
company to person above it until reaches to commanding officer of such enterprise. The sociologist
infers from this theory that an organization become supreme when it adopts non discriminatory
composition indicating regulations which not only conducts behaviour of individual on basis of
psychological action but should protect its employees from any kind of ill-treatment by officer who
are placed above them. It gives certain type of safety and security from tolerating abuse in premises
of organization(Matias, and Cardoso, 2021.). This theory derives originated from classical theories.
The organizational communication works in effect as it keep its staff in control. It ensures that class
of hierarchy must be maintained at place of employment under specific standards implied while
performing its activity.
Acceptance theory of Authority
The theory was propounded by Chester Barnard in its book 'The functions of Executive'. It
laid three principles of casual organization which were interaction, maintaining cohesion in
conventional structure , maintains unity and self- esteem. It emphasized on recognition of authority
where its power derive from their employees on which its exercised and role of executive to
interlink the information between workers and organization commander. This theory came from
Human Relation School. It not only focuses on medium of communication and importance its
member in such enterprise but also about authority inter connecting information have crucial role in
this theory.

General System Theory
This theory was proposed by Ludwig von Bertalanffly it has been interpreted by
various other scholars. The biologist refers to view of world comprehensive way. The theory
investigated organization activity carried out by employees and their relation with each other,
which it considered to be dependent and linked with one another in a system. It further
provides similar interaction practised at internal level of enterprise which also communicates
between organization and outside world. This includes transport of money, labour,
information,resources etc. The theory was originated from System School. Also theory was
significant not only due to its feedback application but it encouraged the investigator to look
beyond limit for better understanding of medium to communicate information within
organization(Sanders and et.al, 2020).
Barriers in Organizational Communication
Communication plays a vital role in organizing business and on its failure the commercial
enterprise may collapse. Some of major barriers resulting due to lack of proper interaction are-
Cultural Barrier
This is one of the main cause for breakdown and collapse of business as due to lack of
communication may affect the global surroundings of enterprise. For instance the speech,
symbolisation, expression, act, colour etc. It may vary between people who have distinct inheritance
culturally and practice things in various countries. The Bri-tech company also faced this obstacle as
its employees were more comfortable to work from home. The reason behind this is related to
cultural hindrance as prior to lock down in office they were not connected with their roots which
made their existence in society difficult in such environment. But due to pandemic work from home
has made it easy for them to attend and practice their culture closely without any external
disturbance. This resulted people unwillingness for not coming to office(Kartikawangi and
Dahesihsari, 2020).
Selective Perception
In majority the downfall of business is related to selective perception of individual. It means
that where employee or staff have the mindset to witness and perceive things in accordance with
their requirement, perspective, psychological feature,knowledge and so on. With these factors
employees protects their own desire. They expect communication from such business to be lead

with exceptional response from enterprise. The Bri-tech company also became victim of selective
perception as after pandemic work from home service, employees became comfortable in this
structure of not coming to office . This lead company to build its own perception and opinion with
regards above factors discussed this approach made difficult for employer to shift towards offline
working criteria in agency.
Goal Conflicts
The organization of business is in hierarchy of structure where there are units and sub- units
division of employees. Miscommunication between employees may lead to collapse of
organization. This may result conflict between individual it act as mechanism to reduce interaction
among staff members. Various departments of particular field start looking for their own profit
resulting in separation of intention to achieve an object. The Bri-tech company faced goal conflicts
among its employees as everyone was putting their opinion on forefront without giving chance to
other party in expressing its view. This independence became barrier due to distinct objective of its
employees. As the employer was unable to deal the reasons of its staff members(Mehra and
Nickerson, 2019).
Strategies of Organizational Communication
The communication must be effective and smooth to raise bar of organization as it hiked the
action of employee also collaborates and provides contentment at place of employment(Pratama,
2019).. Such interaction differs both formal and casual information in written or oral mode of
connection. There are various strategies adopted by enterprise to boost its organization in market
some of them are as follow-
 One of the aspect is to have effective communication knowing about needs of employees
and understanding their requirement. To pass an information employer must engage in
working on their relation with employees providing them friendly environment. Bri-tech
company desire to shift workers from home to office . It is required to provide flexible
working hours with certain incentives and making sure that they are comfortable in such
surroundings.
 It is necessary for employers to consider the manner of speech they are exchanging with
their workers. It indicates both conventional and casual conversation including expression of

words, linguistic communication used by them. The impact of such interaction must be dealt
in positive aspect. In the Bri -tech company for an organised communication, employer must
communicate its words carefully in a way that employee cannot refuse offer to work from
office.
 The interaction of employer with its staff must have some clarity indicating their terms
to be comprehensive and easy to understand. It should not mislead the workers creating
tension in surroundings of agency or place of work. Bri-tech company must be careful while
delivering and communicating information to employees. If it demands to shift workers
work in office. It is important to state the requirements and need to work from office clearly
so that there is no scope of miscommunication on its part(DuHadway, Carnovale and
Kannan, 2018). .

Conclusion
The above report hereby concludes that organizational communication plays crucial role in
improving structure of an organization . The mode of communication must depend on theories of
structural interaction discussed given by various scholars determining composition of enterprise. It
further reports about the barriers and limitation prevailing in enterprise which restricts it to carry
business. Moreover, by using certain strategies, the Bri-tech company could overcome these
roadblock by applying these measures at place of employment. By its application an enterprise can
attain successfully better mode of communication which helps in growth and development of
business management with regards to its conduct and behaviour

References
Abrashi, G., 2018. Organizational Communication-the Importance of Communication
Strategy in Times of Crisis for the Organization. European Journal of Social Sciences, 1(2), pp.21-
25.
DuHadway, S., Carnovale, S. and Kannan, V.R., 2018. Organizational communication and
individual behavior: Implications for supply chain risk management. Journal of Supply Chain
Management, 54(4), pp.3-19.
Kartikawangi, D. and Dahesihsari, R., 2020. Organizational communication responses to
Covid-19: Strategies and practices. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 5(2),
pp.189-198.
Larsala, L., 2021. Strategies for Leaders to Break Down Organizational Communication
Barriers. Available at SSRN 3983010.
Matias, A. and Cardoso, L., 2021. DEFINING COMMUNICATION: FACTORS AND
BARRIERS OF A COMPLEX CONCEPT. European Journal of Management and Marketing
Studies, 7(1).
Mehra, P. and Nickerson, C., 2019. Organizational communication and job satisfaction:
what role do generational differences play?. International Journal of Organizational Analysis.
Pratama, S., 2019. Effect of Organizational Communication and Job Satisfaction on
Employee Achievement at Central Bureau of Statistics (BPS) Binjai City.

Sanders and et.al, 2020. Unraveling the what and how of organizational communication to
employees during COVID-19 pandemic: Adopting an attributional lens. The Journal of Applied
Behavioral Science, 56(3), pp.289-293.