Globalization and Communication: A Critical Analysis of Theories

This essay critically evaluates the influence of globalization on communication by examining various theories. It begins by defining globalization and its impact on societal changes, emphasizing technological advancements and improved communication skills. The essay delves into key theories, including Liberalism, Constructivism, Post-Modernism, and Transformationalism, explaining their perspectives on globalization's effects on communication. It discusses how these theories shape intercultural communication, the use of technology, and the evolution of media. The analysis highlights the interconnectedness of cultures, the challenges of cross-cultural communication, and the role of media platforms in a globalized world. The essay references multiple academic sources to support its arguments, concluding with the idea that globalization has significantly transformed communication practices, facilitating economic, social, and ethical developments, while emphasizing the crucial role of communication in driving these changes.

Running head: GLOBALIZATION IN COMMUNICATION
GLOBALIZATION IN COMMUNICATION
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Outline and critically evaluate theories of globalisation in communications
Globalization is a wider term that is defined by different theories for the better
understanding of the concepts of the change in the society. It has helped in boosting the
communicative skills and brought about advancements in the technology. Communication is
again an important factor that has helped in bringing forth improvements in the social and the
organizational systems. The theories of globalization have therefore helped in bringing forth
different changes in the systems of the undertakings of the society. The discussion is aimed at
understanding the different aspects of the theories of globalization and their relative application
in modifying the communicational systems.
According to the theory of Liberalism, globalization is just an extension of
modernization. It is just an extension of the factors and the situations that brought about change
in the the society. It has helped in determining the different aspects of the economic welfare and
political liberty (Axford 2013). The concept of Liberalism has helped in the growth of
technology. On the other hand, it has also facilitated the growth of the communication facilities
with the advent of new technologies and their adoption in the society. The major aspects of the
social change are based on the factors of development in the technological and the
communicational structure of the society. Maybe, according to some authors, globalization is just
the intermingling of new cultures in the workplaces. However, the impact of globalization on
the development of the technologies and the communicational activities are worth mentioning in
this context (Murray and Overton 2014).
Alternatively, the theory of Constructivism has helped in the understanding of the aspects
of globalization from a different angle. It has helped in determining the social signs and symbols,

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which are requires a thorough interpretation. This has helped in the development of
communication in the modern world. The theory of constructivism has helped in determining the
different perspectives of the interaction that are undertaken by the organization. According to
Hitt, Ireland and Hoskisson (2012), the theory has helped in the proper evolution of the
languages and the technologies that are required for the better interpretation of the messages. The
encoding and the decoding concepts are derived from the conceptualized version of the elements
that are present while communicating. On the other hand, Michel Foucault has helped in the
understanding of the Post-Modernism theory of globalization through the determination of the
different aspects of the knowledge power and their clear portrayal in the society. The knowledge
power of the individuals can be termed as IP (Intellectual Property), which has helped in the
formation and the evolution of the different technologies in the market (Matthews and Thakkar
2012). The communication that is being undertaken by the individuals is influenced by the
Lasswell’s model of communication. The proper implementation of the Lasswell’s model of
communication is dependent on the theories of globalization and their perfect implementation in
the society.
The theory of Trans-formationalism has helped in the understanding of the different
factors that are required to be considered for determining the evolution of the communication in
the age of globalization. The theory enumerates the interconnectedness in cultural, economic and
political matters (Mignolo and Escobar 2013). The interconnectedness and the free exchange of
the virtues of the factors have helped in determining the social space that is being created
through the implementation of the theory.
The theories have helped in the development of the communication in the age of
globalization. Globalization has facilitated in the intermingling of the different aspects of the

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culture and heritage as people from different origins comes together for performing teamwork.
The development of the communication skills have helped in determining the different aspects of
the change brought about by globalization (Cornali and Tirocchi 2012). On the other hand, the
inter-cultural communication and the introduction of the technological elements in the
communication have helped in enhancing the skills for undertaking communication with the
people on the other side of the globe. Proper communication has helped in the undertaking of
the cross-cultural collaborations that have helped in undertaking steps for facilitating the
practices marked under globalization. The theories of globalization have helped in determining
the dynamics of the communication and the role played by the same. Communication as a whole
has helped in the development of the globalization in the world. On the other hand, Castells
(2013) believed that the dependence of the technological advancements and effective
communication is based on the resourcefulness of globalization. Therefore, the idea of the
interdependence of globalization and communication can be determined through the
understanding of the different situations.
The most important aspect of the globalization is based on the intermingling of the
cultures and the languages. It has posed a serious impact on the communication that is being
undertaken by the varied cross-cultural communities (Beck 2015). The consideration that affects
the communication is based on the tonality and the body language that is used while
communicating. Globalization has brought about the cultures and the heritages of the people
where people communicate with one another with the aim of enhancing the efficiency. On the
other hand, it has resulted to various communicational barriers and misinterpretations of the
message that is being conveyed by the people across the world (Okoro, and Washington 2012).
However, globalization has facilitated the growth of the multinationals and brought about

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changes in the Medias of communication through the advancements of the technology, it has also
created havoc chances of miscommunications.
According to Crane, Kawashima and Kawasaki (2016), the advent of globalization has
brought about changes in the economic, political and the social systems of the nations. It has
helped in undertaking ways of improving the technologies that are used by the organizations thus
bringing in improvements in the processes undertaken by the same. The consideration of the
social structure and the modes of communication that are being undertaken helps in determining
the effectiveness of globalization. The impact of globalization is based on the criterion of
bringing in the changes based on the technological advancements. In a study, Artz and Yahya
(2012) stated that the proper application of the theories communication and the maintenance of
the elements helps in undertaking effective communication that links the inter-cultural
communities. The proper understanding of the different aspects of the communication is based
on the resourcefulness of the practices. Globalization has helped in undertaking developments in
the communication and the proper utilization of the media. The proper utilization of the media
has helped in the undertaking of proper communication, which again helps in the undertaking of
the approaches of globalization. According to Esser (2013), globalization has helped in the
proper understanding of the change in the needs and the cultures of the people. On the other
hand, Chen (2012) believed that the understanding of the requirements of the people around the
world is being facilitated by the proper implementation of the communicational strategies.
Communication and the globalization go hand in hand with the modifications based on the
change in the needs and preferences of the people.
The intermingling of the cultures and the backgrounds of the people has created a major
impact on the communication that is being undertaken between them. The theory of

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Constructivism has helped in the proper understanding of the signs and the symbols, which help
in undertaking proper communication. Norris (2012) stated that communication has helped in the
growth of the companies and their management. On the other hand, the globalization has helped
in bringing forth changes in the social structure. The establishment of the global media platforms
and the social integration through the media platforms helps in bringing in considerable changes
in the systems.
Globalization has helped in bringing forth changes in social structures. It has helped in
developing the various devices and the media for understanding the various aspects of the change
in the structure and the functioning of communication. The growth of the companies and the
systems is being facilitated by the emergence of globalization. On the other hand, globalization
and the intermingling of culture and the backgrounds of the people have affected the
communication that is undertaken by the people (Sorrells 2015). The difference in the languages
of the people has posed a serious threat on the communication that is spoken. The confusion in
the languages and the terminology creates misunderstanding and misinterpretation, which often
affects the potentials of the communicators. The factor that is being considered while
undertaking the changes in the medias of communication denotes the steady understanding of the
different factors of progression. According to Kraidy (2017), proper communication that is being
undertaken by the people are based on the perceptions and the cognitive abilities of the people to
understand the signs. The most important factor that is being portrayed in this case of
globalization is based on the evolution of the media, which has helped in the promotion of
enhanced communication practices.
Therefore, from the above analysis it may be stated that communicational practices has
undergone a significant amount of change based on globalization. It has helps in the proper

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undertaking of the functions adhering to the interests and the prerequisites of the people.
Globalization has enabled nations to develop economically, socially and ethically. On the other
hand, the supportive tool for bringing in the change is abed on the communication that is being
enhanced along with the advanced technology.

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References
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