Global Business Environment: Analysis of Thermax Limited's Strategy

This report examines the global business environment, focusing on Thermax Limited's potential entry into the Angolan market. It begins by defining globalization and its impact on international trade, followed by an analysis of the factors driving global commerce and the challenges faced by companies in emerging markets. The report utilizes a PESTLE analysis to assess the political, economic, social, technological, environmental, and legal aspects of the Angolan market. It explores the strategic challenges companies face, including exchange rate risks and the impact of government policies. The report also touches upon international accounting standards and the role of technology, concluding with a recommendation on whether Thermax Limited should pursue operations in Angola. References to relevant academic articles support the analysis.

Global Business Environment

Cover Content
• Introduction
• Concept of globalisation
• Factors which drives global commerce and trade
• Challenges faced in emerging new marketplace
• Complexity of strategic challenges faced by organisations
• International accounting standard and technology aspect

INTRODUCTION
• Globalisation will result in increase in dependency in
global relation through which better support can be
provided by both the side.
• It will also enhance the free movement among the different
countries.

Concept of globalisation
• The concept of globalisation talks about the interaction of
new market places with each other.
• In simple word it says that people across the world, small
and large companies and their people should interact and
find new opportunity to grow together.
• Use each other resources from the growth perspective.

Factors which drive global
commerce and trade
• Cost factor are points where company incurs cost
or reduce cost for its product.
• Cost of the Thermax can affect by changing in the
policy of government or rate for import and
export.

PESTLE Analysis
• Political
• Economical
• Social
• Technological
• Environmental
• Legal

Challenges faced in entering
new market place
• Political factor are those issue which determined by the
interfere of government in the commercial industry.
• Thermax is looking forward to launch in Angola.
• Company seems getting benefit to launch as energy giant
in the Angola .

Complexity of strategic
challenges faced by
organisations
• Company face many challenges in the context of risk like one
of the main risk is for the company is changes of the exchange
rate which increase the risk of its operation.
• In case of change in government company legal aspect risk
increase and that can affects its operation severely.

International accounting
standard and technology
aspect
In technology country holds a negative point because as it is
a developing economy sometimes it lack at upgrading
technology therefore it makes a back foot for the
company.
Sometimes lack of innovation become the additional for the
company. Company is thinking of taking advantage of
is point as come up with latest technology to grasp as
much as market management can.

Conclusion
• The above report discusses about that Thermax
limited should peruse for start new operation Angola
country or not.
• The above analysis holds a process of PESTLE
strategies which looks at the different aspect of the
company

References
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small-and medium-sized enterprises in Malaysia. Global Business
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Arokiasamy, L. and Balaraman, R. A., 2019. The Influence of
Internet of Things on Employee's Engagement among Generation
Y at the Workplace. Global Business and Management Research.
11(1). pp.428-435.
Bose, S. and Pal, D., 2020. Impact of Employee Demography, Family
Responsibility and Perceived Family Support on Workplace
Resilience. Global Business Review. 21(5). pp.1249-1262.
Dahlmann, F. and Bullock, G., 2020. Nexus thinking in business:
Analysing corporate responses to interconnected global
sustainability challenges. Environmental Science & Policy. 107.
pp.90-98.