Think Big: Need Analysis, Feasibility, Marketing, and Growth Plan

This report provides a comprehensive analysis of a business idea, starting with a need analysis that identifies a gap in the market due to busy parents and growing distances between them and their children. It explores the benefits and significance of the idea, emphasizing improved connectivity between parents and children, and awareness of preschool activities. The report assesses market feasibility, considering capturing the international market and large market gaps. It also examines economic and financial feasibility, including growth potential and funding through loans. The marketing mix, promotional strategies (including digital marketing), and a proposed business model encompassing channels, revenue streams, customer relationships, key partners, cost structures, value propositions, key activities, customer segments, and key resources are detailed. Strategies to attract customers, such as discounts and health check-ups, are outlined, along with a discussion of cash flow and critical success factors like customer retention, security, and user-friendly applications. The conclusion highlights good return on investments, economic growth, and a unique selling point, supported by a list of references.

Think Big

Introduction
 The need analysis
 Benefits and significance of generated idea
 Market feasibility
 Economic or financial feasibility
 Marketing mix
 Promotional strategies
 Proposed business model
 Strategies to be used to attract more customers
 Cash flow
 Critical success factors
 Conclusion
 References

The need analysis
 Identifying the gap in the market
Parents
becoming very busy because of their working hours
growing distance between the children and
their parents

Benefits and significance of the
generated idea
 parents will stay connected with their children
 parents will know about each and every little detail of
their children and the day to day activities going on at
the preschools

Market feasibility
 Capturing the international market
 Implementation of the business idea
 Large market gap

Economic or Financial feasibility
 Growth in business
 Taking loans from the bank
 Total budget for the business idea

Marketing Mix
 Product
 Price
 Promotion
 Place

Promotional strategies
Promotion
 Digital marketing strategy
 Advertising through the financial news
channels
 Print media advertisements

Proposed business model
 Channels
 Revenue Streams
 Customer Relationships
 Key partners
 Cost structures
 Value propositions
 Key activities
 Customer segments
 Key resources

Strategies to be used to attract
customers
 Offering special discounts
 Monthly or quarterly doctor check- up
 Giving health tips for special children

Cash flow

Critical success factors
 Making a long term relationships with the customers or clients through
retaining 80% of them
 Tightening the security
 Develop the kinds of discounts and offers to be given by the client
 Break even within two and a half year of the business set up
 Making more user friendly application
 Increasing the advertisements in the social media

Conclusion
 Good return on investments
 Economy growth
 Unique selling point

References
 Afuah, A. (2014). Business model innovation: concepts, analysis, and cases. Routledge.
 Bravo-Biosca, A., Criscuolo, C., & Menon, C. (2016). What drives the dynamics of business
growth?. Economic Policy, 31(88), 703-742..
 Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: from big data
to big impact. MIS quarterly, 1165-1188.
 Christopher, M. (2016). Logistics & supply chain management. Pearson UK
 Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing
Journal (AMJ), 20(2), 122-126.
 Ray Gehani, R. (2013). Innovative strategic leader transforming from a low-cost strategy to
product differentiation strategy. Journal of technology management & innovation, 8(2), 144-155.
 Seymour, C. (2017). Introduction: Children with Parents in Prison: Child Welfare Policy, Program,
and Practice Issues. In Children with parents in prison (pp. 1-26). Routledge.
 Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
 Vismara, S. (2016). Equity retention and social network theory in equity crowdfunding. Small
Business Economics, 46(4), 579-590.
 Yao, Y. H., Fan, Y. Y., Guo, Y. X., & Li, Y. (2014). Leadership, work stress and employee
behavior. Chinese Management Studies, 8(1), 109-126.

Thank You