MGMT20143 Think Big Term 1 2018: Business Pitch - Dual-Purpose Device

This project presents a business pitch for a dual-purpose mobile device designed to function as both a smartphone and a desktop computer. The pitch outlines the market gap, benefits, feasibility, proposed business model, and critical success factors. It emphasizes utilizing social media platforms like Facebook, Twitter, YouTube, and Instagram for marketing and gathering customer feedback. The strategy involves creating consistent audiovisual advertisements across platforms and engaging with users to understand their needs. This comprehensive approach aims to establish a strong market presence and effectively communicate the value proposition of the innovative device. Desklib provides access to similar business projects and solved assignments for students.

Running head: TOPIC
Topic
Name of the Student
Name of the University
Author’s note

1TOPIC
The promotional mix is a vital part of promoting as it guarantees successful
correspondence of the organization with the objective market. Combining the cell phone with PC
is imaginative and it will require appropriate correspondence design keeping in mind the end
goal to influence the objective to showcase the utility and the benefit of the item (De Vries et al.,
2012). The intended interest group must comprehend the advantages of the item they will
purchase. (Vinerean et al., 2013). The online networking stages that will be utilized as a part of
the procedure of correspondence are: Facebook, Twitter, YouTube and Instagram. Every one of
the social media will be connected with each other so that if a post is transferred in one of the
sites others consequently get updated. An audio visual media ad will be made which will be
flowed in the online networking sites that are specified above (De Vries et al., 2012).
Facebook: The Company will have their official page in the site which will have all the data with
respect to the items and how it ought to be utilized particularly the points of interest it has over
the other cell phone organizations (Vinerean et al., 2013). The organization will post frequently
in the page with new articles identified with innovation. The organization will likewise decide
for the paid advancement alternative and will advance the organization and the item among the
objective market (Ashley and Tuten, 2015).
Twitter: this plaform will be utilized to gather criticisms and comprehend the perspectives, needs
and prerequisites of the clients. The organization will tweet and re-tweet the discussions with the
clients and will utilize this platform to comprehend the market better (Ashley and Tuten, 2015).

2TOPIC
YouTube: skipable ad will be the paid promotion in Youtube. This is the same audiovisual which
will be used in all the platforms in order to maintain parity. There will also be banner ads
(Ashley and Tuten, 2015).
Instagram: the organization will have a page and will likewise advance in the banner
commercials (De Vries et al., 2012).

3TOPIC
Reference: APA
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages:
An investigation of the effects of social media marketing. Journal of interactive
marketing, 26(2), 83-91.
Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media
marketing on online consumer behavior. International Journal of Business and
Management, 8(14), 66.