Marketing Brochure Report: Think Childcare Marketing Strategies

This report examines the creation of a marketing brochure for Think Childcare Ltd, focusing on effective strategies for promoting childcare services. The introduction defines marketing and its importance in attracting customers. The main body details key marketing strategies, including referrals, social media marketing (Facebook, Twitter, Instagram), newspaper advertising, website development, event organization, and online advertising. Performance measurement methods are discussed, such as tracking admissions and analyzing customer feedback. The conclusion emphasizes the importance of choosing the right marketing materials and strategies to attract potential customers and generate leads. The report also includes a list of references citing various marketing and business journals and books.

Creating a Marketing
BROCHURE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Key marketing strategies.............................................................................................................3
Performance Measurement..........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing may be defined as the process of activities in which the company is associated
with the buying and selling of a product and services. A company in order to market its products
and services it needs to advertise its products and services in order to attract the present and
potential customers (Armstrong and et.al., 2015.). In this report Think Childcare Ltd is taken as
an organisation, which is going to start child care centre, present report discusses about creating
a real or hypothetical children's care service which requires the information about the service,
management required, special activities, the program, service philosophies, operating hours,
achievements and fee structure of the service delivered.
MAIN BODY
In order to start a new child care business there are many things which needs to be
considered while starting a child care centre across Australia. Think child care service is opening
child care centres in different parts of Australia. There will be different child services which will
be provided in the centre for the babies from the 6 months to 3 years of age. The services which
will be provided by the centre will be taking the care of children in the centre and also provides
the education to the parents about the quality of child care which will help the parents in early
child learning (Turner, 2018). For this purpose Think Child care have to care of legal
assessments, licensing, background check, legal considerations and market analysis in order to
start a new business. An organisation has to formulate a proper business plan and proper
marketing strategies which will help the company to start up the business (Strengers and et.al.,
2017). There are various types of marketing material which a company can opt in order to
deliver the information to the customers. The information provided will be
Key marketing strategies
There are various marketing strategies which can be used by Think Childcare in order to
promote new child care service centres. Various strategies which can be implied by the company
are as follows:
Referrals: It is the one of the best way of marketing strategy which can be used by the Think
Childcare. It will help the company to create a system which allows the customers to do
marketing of the service, as people are 4 times more likely to buy a service which is referred by
the friends, colleague and relatives (Lee and et.al., 2015). Despite of tech publication reviews, a
1

company can market their services by recommendations. This programme does not cost much
but is much effective.
Social media marketing: This marketing strategy is the most popular source of marketing the
service which will be offered by the company. It can attract the large audience and is freely
available for Think Childcare. Company can use various social media sites which can help them
to attract the huge target audience like Facebook, Twitter, Instagram etc. It starts with building a
profile for the service which will be delivered at the centre. A company should flesh out the
profile and should start syndicating the content which will be posted on the social networking
app. Also, a company should try to remain connected and should try reach each and every couple
with children (McCulloch, 2019). This strategy will help them attract right type of audience for
its service and social media will also help the company in making the service more and more
popular across the Australia. Social media platforms are the most attractive marketing tools for
launching the new product or service and it can help the company to advertise its services
effectively by using the soacial media. As most of the population across Australia use social
networking apps which proves to be a key marketing strategy for promoting the service.
Newspapers: It is the traditional form of advertising but is equally more effective, Think
Childcare can publish the ad of the service on the renowned newspaper which can also help them
to target specific group of audience which is difficult for other mediums to reach (Roy and et.al.,
2016). Newspaper ads can be easily afforded by the company as compared to other forms of
advertising. It can also help the company to reach a vast audience and can have a significant
impact on the potential customers to whom the service will be offered.
Website: It is also an effective marketing strategy which can be used by Think Childcare to
market its services. A company can build its own website related to the services which it will
offer to the public. It has many features a company can give full detail of service that it offers
like the price, service information, branches, about the company etc. Also, by creating a website
a company can make certain changes in it as per the requirements. By creating the website,
company manage majority tasks like it can act as advertising tool, provide information, gather
information of the customers, billing, etc.
Events: A company can organise many events in order to promote their service like public
speaking events where organisation can provide information about the service which child care
centre provide. By organising the events it can provide the specific information about the
2

services like fee structure, offers, activities, management skills, etc which can lead a good
impression on the customers. It can also distribute pamphlets, Boucher, catalogues, etc to the
people which are gathered in these events. A company can also organise events sponsorship and
appearances which can also be a effective marketing tool for marketing.
Purchase online ads: Think Childcare can also post ads on the website which receive the heavy
traffic which will be the effective to market the services. A company has got plenty of options
like it make use of different social networking sites which a more popular in Australia like
Facebook which has got the advertising programs which will allow Think Childcare to target a
very specific demographics in Australia (Ottosson, 2019). Such ads will show up particularly
next to profiles which will help to meet the specification of the service's target market. A
company has got variety of options which are available on the internet ad placements. It can post
its adds on Google's AdWord and can also make use of other suitable sites which can help the
company in achieving its marketing objectives in order to gain customers attention.
Performance Measurement
Company should be measure the performance of its marketing strategies which has been
applied by Think Childcare for promoting its new service as it involves huge amount of the cost.
This can be done by analysing the effectiveness of the marketing strategies which has been
implemented by the company like increase in number of admissions in different child care
centres established by the organisation in Australia. Company can also ask questions like where
did a customer got the information of the service from. It can also measure the performance by
keeping track on existing and new leads especially if any customers mentions the promotional
activity and can follow up the calls by sending out the information kit to customers.
CONCLUSION
It can be concluded from the report that for launching any new service a company should
effective marketing materials and also should use an effective marketing strategies which can
help the company in marketing the new product or service of the organisation. It can also be
concluded that choosing right type of marketing material a company can attract its potential
customers which can help in generating the leads for the company.
3

REFERENCES
Books and Journals
Armstrong, G and et.al., 2015. Marketing: an introduction.
Lee, J. G and et.al., 2015. A systematic review of neighborhood disparities in point-of-sale
tobacco marketing. American journal of public health. 105(9). pp.e8-e18.
McCulloch, A., 2019. Marketing Your Program: Innovation in DSMES Programs, Part 2. AADE
in Practice. 7(1). pp.40-42.
Ottosson, S., 2019. Marketing New Products. In Developing and Managing Innovation in a Fast
Changing and Complex World (pp. 169-211). Springer, Cham.
Roy, R and et.al., 2016. The effect of energy labelling on menus and a social marketing
campaign on food-purchasing behaviours of university students. BMC public health.
16(1). p.727.
Strengers, Y and et.al., 2017. Smart home control devices: Summary and assessment of energy
and lifestyle marketing claims.
Turner, E. O., 2018. Marketing diversity: selling school districts in a racialized
marketplace. Journal of Education Policy. 33(6). pp.793-817.
4