BM561 Business Consulting Report: Thinking into Character Analysis

This report provides a business consulting analysis of 'Thinking into Character,' an educational firm navigating a competitive market. The analysis includes a market assessment, target audience identification (youth aged 18-35), and examination of economic and social factors using a PEST analysis. Key issues identified include high competition, financial constraints, and promotion challenges. Recommendations involve leveraging digital marketing, exploring funding options, and conducting online/offline events to enhance brand awareness and attract customers. The report concludes that business consultancy is crucial for developing a sustainable plan for the client to overcome these challenges and thrive in the market. Desklib offers a wide range of study resources, including solved assignments and past papers, to support students in their academic endeavors.

BM561 BUSINESS CONSULTING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Summary......................................................................................................................................3
Background..................................................................................................................................3
Market Analysis...........................................................................................................................3
Target Audience...........................................................................................................................4
Economic and Social Factors.......................................................................................................5
Top three issues Faced by the Client...........................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Business consultancy provides expert advice to the business in order to deal with the external
and internal threats. It guide the company on various aspect of the business such as financial,
technological and marketing. Along with this, the present report is based on Thinking into
character organization that provide academically and professional service to their customer in
order to run their business. Moreover, the present study will discuss on the target market and
market analysis of the company so to find the problem faced by them. Lastly, it will throw light
on three current issues faced by the organization.
MAIN BODY
Summary
The study will depict about the business issues faced by the Think out of character as it is trying
to establish their business in the competitive market. Along with this, the organization is not able
to decide which strategy need to be adopted in order to increase their brand awareness to attract
large customer. In addition to this, company has decided to make use of digital campaign
strategy so that it can cover large area of market (Bencheva and Stoeva, 2018). Moreover, the
study will analyse market condition and targeted audience that organization should focus as it
will contribute in increasing sell of company. Furthermore, it will also depict about external and
internal factor that can affect the overall growth of firm.
Background
Rasika has an experienced in marketing and have joined group in May 2015. Along with this, it
has gain experience in strategic marketing efforts as well as branding and advertising. Moreover,
it has various qualification in education marketing industry both international and domestic
market. It can manage events, internal communication and many other programmes.
Market Analysis
It is a study of market that evaluate about the market demand for product and services by the
customer. Moreover, it analysis about the factors that influence about the demand for that
product and service. It generally includes price, location, economy activity and competition. It
helps the organization in understanding the market trend as well to identify about value and
volume of the market and customer buying pattern (Giudici, Milne and Vinogradov, 2020).

Furthermore, it plays important role in developing appropriate business plan that helps in
accomplishing the organizational objective effectively.
Industry Overview: Thinking out character is an educational firm that aims at providing
supporting learning and environment so that students can interact with each other and develop
professional skills. Along with this, the motto of the company is end of education is character
and it wants to develop course that can help the students in enhancing their employability that
will contribute in supporting their career prospects. Along with this, the company is also
providing their customer with online course so that it can aim higher and accomplish their goals
effectively.
Target Audience
The organization is an educational institution and it provide professional course to their
customer. The company should target youth of age 18 to 35 as it is the average range of
students. Along with this, it aims at improving the student skills so that it can select the proper
career and develop its personality. In addition to this, due to pandemic students are more focus
on joining the online course so that it can improve and develop new skill. However, by
providing online course the organization will be able to attract large customer and increase
their sale in the market (Gandhmal and Kumar, 2019). Moreover, it can segment their customer
on the basis of income , age and interest so that it focus on limited targeted audience. Along
with this, company can attract customer of high and middle income by selling their course at
average price as it will contributed in attracting large customers. Moreover, dividing customer on
the basis of their choice will allow the organization to cover large area of market as well as
develop more loyalty among the customer.
Competitors:
The organization is facing high competition in the market that can affect the organizational
growth. Along with this, in order to reduce the competition company has opened their
institution at prominent place so that it can increase their customer range. Due to pandemic
education has been shifted to online platform as it is very effective way of connecting. Thus,
organization has introduce professional course so that it can attract large customer (Bash, 2020).
Moreover, the most effective way of reducing the competition is to make use of growth
strategies such for expanding their business it can use digital marketing as it will help reaching
the customer. And it will help in increasing the brand awareness in the market as it will help in

attracting target audience. Along with this, organization can add more skill development course
in their services line as it will contribute in reducing the competition. Moreover, digital tool
will help the organization identifying the strategy used by their competitor as well as factors
that can be threat to the firm.
Projection:
For executing the plan the organization has to spend more on the technology so that it can
accomplish the organizational goals in the limited frame of time. However, the rate of return on
investment is high on making use of advance tools and techniques. Along with this,
organization need to develop the pricing structure and discount plans as it will contribute in
giving the difference between profit and loss.
Regulation:
This include rules and regulation made by the government in order to maintain peace in the
society. In addition to this, client has to follow the all the norms and policy in order to
avoid the intervention of the government. However, not following rules will lead in law suits
and damage brand name in the competitive market. Thus, poor brand name will decrease the
potential customer and will lower down the sales.
Economic and Social Factors
PEST is an analytical tool that helps the organization in identifying external factors that can
affect positively and negatively on the performance of the firm in the market. Along with this,
it includes political, economical, legal, social, technological and environmental factor.
Political: This factor mainly deals with the policy made by the firm such as restriction on trade
and pandemic norms (LEYVA and et.al.,2018). The government has implemented rules of
educational institution has to follow such as online class and maintaining hygiene factor in the
organization. Thus, in order to conduct such activities organization has to spend capital that will
affect the operational cost.
Economical: The client need to establish their organization in country that have good GDP
growth as it will contribute in increasing the sales of the firm (Liu and Lee, 2019). However,
dealing in low economic growth affects the sales of the firm as customer on only focus on
buying essential needs.

Social: This factor includes life trends that are being followed by the customer such as lifestyle,
educational level and social class (Cox,2021). Thus, client need to produce its service according
to its trend as it will contribute in attracting large customer as well as increase the sale.
Technological: This factor is related with innovation and in the industry that contributes in
enhancing the overall performance of the firm in the market (Albuquerque and et.al.,2020).
Along with this, client can take advantage of digital technology that will contribute in increasing
brand image as well as attract large customer.
Top three issues Faced by the Client.
High competition: The client was facing high competition in the competitive market and that
negatively impact on the growth if the firm. Along with this, client can make use of digital
marketing as it will help the firm in attracting large customer (Giudici, Milne and Vinogradov,
2020). Moreover, it will also help the client to promote its business on the various online sites
such as social media marketing. Thus,it is one of the most effective tool that helps in identifying
the risk and opportunity that will contribute in success of firm.
Financial issue: The another challenge the client is facing is financial problem that is stopping
the growth of the firm. However, there are various option available for taking the loan such as
bank , angel investor that will help increasing the growth of the organization and result in
investing in new ideas (Chi-Hsien and Nagasawa, 2019). Along with this, if the client has
enough capital then it can adopt advance technology that will help in promoting their
professional course to their target audience.
Promotion issue: Client need to conduct online and offline event as it will contribute in
advertising about the courses that has been be developed by them. However, advertising will
help the organization in attracting large customer as well as increase the overall revenue of
the company.
CONCLUSION
From the above report it has been concluded that client need a business consultancy so that it
can help the organization in developing an appropriate plan so that it can sustain in market.
Along with this, report has summarized about the market condition that has analysed about the

target audience and competitor analysis. Furthermore, it has also depicted about the economic
and social factor that can affect the business in the market. Lastly it has thrown light on the
issues and recommended the solution for them.

REFERENCES
Books and journals
Albuquerque, R. and et.al.,2020. Resiliency of environmental and social stocks: An analysis of
the exogenous COVID-19 market crash. The Review of Corporate Finance Studies. 9(3). pp.593-
621.
Bash, A., 2020. International evidence of COVID-19 and stock market returns: An event study
analysis. International Journal of Economics and Financial Issues.10(4). p.34.
Bencheva, N. and Stoeva, T., 2018. Key Skills and Competences for Social Business Advisors:
Views from Experts. International Journal of Organizational Leadership. 7. pp.413-425.
Chi-Hsien, K. and Nagasawa, S., 2019. Applying machine learning to market analysis: Knowing
your luxury consumer. Journal of Management Analytics. 6(4). pp.404-419.
Cox, J., 2021. The higher education environment driving academic library strategy: A political,
economic, social and technological (PEST) analysis. The Journal of Academic
Librarianship. 47(1). p.102219.
Gandhmal, D. P. and Kumar, K., 2019. Systematic analysis and review of stock market
prediction techniques. Computer Science Review. 34. p.100190.
Giudici, G., Milne, A. and Vinogradov, D., 2020. Cryptocurrencies: market analysis and
perspectives. Journal of Industrial and Business Economics. 47(1). pp.1-18.
LEYVA, M and et.al.,2018. A framework for PEST analysis based on fuzzy decision
maps. Revista espacios. 39(16).
Liu, Y. and Lee, C. B., 2019. A Study on the Geographical Distribution of Functional
Classification and SWOT-PEST Analysis for China's Inland Ports. Journal of Korea Port
Economic Association. 35(2). pp.77-92.
Online
A, B., 2018. [Online]. Available through <>
1

2