Analysis of the Advertising Campaign for Thomas Cook Company

This report analyzes the advertising campaign of Thomas Cook, focusing on key aspects such as media selection, budget allocation, and execution strategies. It explores the importance of advertising in promoting products and services, and discusses various advertising methods, including direct mail, online advertisements, and yellow page listings. The report also highlights the significance of market research and target audience identification, emphasizing the need to understand consumer behavior and preferences. It discusses the planning process for selling, buying, and producing, specifically within the context of Thomas Cook Company. Furthermore, the report emphasizes the importance of identifying the product's characteristics, target market, pricing, and competitive landscape, all contributing to an effective advertising campaign. The references provided support the analysis, highlighting the importance of customer engagement, perceived value, satisfaction, and loyalty within the tourism industry.

Advertising campaign for Thomas Cook
Planning is very important roles
for any business. Advertising
helps the business to increase its
promotion. The planning of
selling,buying and producing
section are organized by
effectively for Thomas cook
company. To identify the product
and service by what it is ,who will
buy ,how much it will cost for
organization to produce it ,where
product is in comparison to
similar products and services and
why consumer demand exists for
the product for Thomas and cook
com pany.
Advertisement is attempt to
influence the buying behaviour
of the customer by providing
selling message about the
products or services. Forms of
advertisement are direct mail,
business cards, pay per click
advertisement on the internet and
yellow page listings etc.
Research: Choose the preferred
survey method that is online
survey, paper survey, mobile
survey, phone survey and face to
face interview.
Target: Make a target by discuss
the survey with other department
managers such as marketing,
advertisements, sales,
engineering and finance.
Budget: Adjust the
budget as needed.
Media Selection: Media
selection is done by
selecting proper media
like radio ,TV ads etc.
Execution: The last step
is to execute the plan.
REFERENCES
Chathoth, P.K., Ungson, G.R. & et. al. 2016. Co-creation and higher order
customer engagement in hospitality and tourism services: A critical
review. International Journal of Contemporary Hospitality
Management. 28(2). pp.222-245.
Eid, R. and El-Gohary, H., 2015. Muslim tourist perceived value in the
hospitality and tourism industry. Journal of Travel Research. 54(6).
pp.774-787.
Eid, R., 2015. Integrating Muslim customer perceived value, satisfaction,
loyalty and retention in the tourism industry: An empirical
study. International Journal of Tourism Research. 17(3).pp.249-
260.